Pentagram

New at Pentagram

Skip to content

New Work: Rockaway Beach

Rockaway_4_620

When Hurricane Sandy devastated New York in 2012, Rockaway Beach in Queens lost much of its iconic boardwalk. This summer, as part of the ongoing restoration of the area, the first sections of a new boardwalk have been completed and reopened to the public with a more resilient design that replaces the traditional wooden planks with steel-reinforced concrete. Pentagram’s Paula Scher and her team have created graphics for the new boardwalk that helps put Rockaway back on the map, literally: The typography announces the beach in letters that are each 100 to 150 feet wide and almost 50 feet tall, and together span nearly a mile.

New Work: The Book of The Dog

Dog-0004

“Nothing but love has made the dog lose his wild freedom to become the servant of man,” D.H. Laurence.

Society is obsessed with dogs, we love them in our homes, on YouTube and in art. The Book of The Dog by Angus Hyland and Kendra Wilson is a book for the doggy inclined, showcasing canine art and illustrations from around the world. The book features all kinds of canines from mastiffs to retrievers to pugs, by all kinds of artists from Goya to Freud to Hockney.

New Work: Kikori Whiskey

Kikori_Bottle_Hero_450

Pentagram Austin partner DJ Stout and lead designer Barrett Fry have designed the identity, packaging and print collateral for a new Japanese whiskey called Kikori. The name Kikori, which was developed by the Pentagram team, means “woodsman” in Japanese and was inspired by the lush forests that surround the distillery in Kumamoto on the island of Kyushu in southern Japan, where the whiskey is made.

In addition to a spare, all-caps word mark, Stout and Fry created a traditional Japanese symbol for Kikori featuring an image of a woodsman with an axe slung over his shoulder and carrying a lantern. The mark references Visu the woodsman, the stubborn protagonist in a cautionary Japanese folk tale about life without balance. Working day and night, Visu forsakes his family and friends. When advised to seek his spirit, he abandons his work and drifts even further from his family. Eventually he loses everything.

Film: Daniel Weil and the Art of Design


Time Machines is a new film in which Daniel Weil explains his design process

“Designing in a sensorial and rational experience. Above all it is the process of connecting ideas through meaning,” Daniel Weil.

In 2014 the Design Museum hosted Time Machines: Daniel Weil and the art of design, an exhibition chronicling Daniel Weil’s work both past and present. Running from 14 May – 25 August, the exhibition was a cross-section of 30 years of Weil’s processes and projects, showing his influences, inspirations and ethos.

New Work: Food Truck Nation at Expo Milano 2015

_1190543_620

Hand-crafted hamburgers made with organic grass-fed beef. Wood-oven pizza topped with handmade cheese and seasonal vegetables. Korean tacos stuffed with locally sourced ingredients. Some of the best and most sustainable American food is currently being served by the artisanal food trucks and street vendors that are sprouting up all over the U.S. The USA Pavilion at the food-themed Expo Milano 2015 pays tribute to this casual culinary revolution at “Food Truck Nation,” an installation of six food trucks that offers a rotating menu of regional favorites.

Pentagram’s Michael Bierut and his team have designed graphics for “Food Truck Nation” that build on the identity they developed for the USA Pavilion, designed by Biber Architects. Appearing in patriotic red, white and blue, the system of 160 custom icons works in tandem with the flag symbol to create a playful take on American iconography. The circular symbols are inspired by highway and roadside signs, as well as icons used in farming and agriculture, and graphically complement the massive billboard-size flag logo that anchors the Pavilion.

SAM Labs: Democratising The Internet of Things


Marina Willer and team’s identity for SAM Labs

SAM Labs is an innovative start-up that first came to public attention through a startlingly successful Kickstarter. Founded by Joachim Horn, SAM is the world’s most user-friendly kit for the Internet of Things – a way of connecting objects without the need for human-to-human or human-to-computer interaction. SAM does this through a group of electronic puzzle pieces that connect to an intuitive digital interface, creating a Lego-like building set for the Internet of Things.

SAM introduces a playful new entry point to the world of coding, helping anyone create products, apps and experiences in seconds. It empowers creatives, students and designers alike to invent – building vacuuming robots, personalised doorbells, responsive shoes, smart pillows, shirts with cooling fans and much more.

At the heart of SAM’s mission is a desire to humanise technology. To communicate this at all levels, from product to collateral to language, SAM enlisted the help of Daniel Weil and Marina Willer to develop a product strategy as well as a visual identity and tone of voice.

New Work: Theatre Under the Stars

Vertical-Lockup-copy1-1_620

Pentagram’s DJ Stout and his team in the Austin office have designed a new identity and website for Theatre Under The Stars, Houston’s acclaimed non-profit musical theater company known as “TUTS” to the locals. The completely overhauled website is a part of TUTS’ campaign to update and freshen the company’s brand, following the new logo reveal earlier this year.

Theatre Under The Stars, which offers a world-class musical theater experience ranging from full-scale Broadway productions to educational initiatives, literally got its start under the stars. Founded in 1968, TUTS began staging its mix of touring musicals and self-produced shows at the Miller Outdoor Theatre in Hermann Park. What began as free summer shows, a beloved staple for the Houston public to this day, TUTS’ role in all facets of theater arts has flourished beyond its origins in the open air. To date, TUTS has produced more than 300 musicals including many local, national and world premiers and has made the Hobby Center for the Performing Arts its home.

It’s All Our Blood: Hiroshima and Nagasaki 70 Years on


Video showing the making of It’s All Our Blood

On 6 August 1945 twin atomic bombs were dropped on Hiroshima and Nagasaki, killing between 300,000 and 900,000 people. It is an act that continues to haunt our collective history and spark global debate. Harry Pearce was recently asked to submit a work exploring the enduring affects of the the attack for the University of Maryland Art Gallery’s ‘Questioning the Bomb’ exhibition. To make the resulting poster - It’s All Our Blood - Harry used his own blood to show how much the events of that day still weigh on all our shoulders.

New Work: Hazen and Sawyer

HZS_BlogPost_4_RC620

Hazen and Sawyer is the world’s leading engineering firm devoted to water. Headquartered in New York, the company has 42 offices across the U.S., as well as in Panama, Colombia, Ecuador and Jordan, and focuses on developing safe water drinking systems, as well as controlling water pollution and its effects on the environment. Pentagram’s Paula Scher and her team have designed a new identity for the firm that reflects its stature in the field.

The work Hazen and Sawyer does is incredibly important, especially as access to fresh water becomes a critical issue around the globe. Staffed by a team that includes many of the world’s top environmental engineers and scientists, the firm addresses these growing challenges. The new identity integrates the company’s mission into its logotype, which features a ripple of water inspired by the free water surface symbol, a notation used in water system engineering.

Melissa: Making Plastic Glamorous

Pentagram_Melissa_01

Melissa is a shoe company based in Brazil that creates extraordinary plastic shoes. Over the past 36 years they have collaborated with Vivienne Westwood, Zaha Hadid, Karl Lagerfield and many others.

Their designs include a broad spectrum of shoes, from simple sandals to extravagant sculptural wedges. Consumed by a huge part of the population in Brazil, they have also found celebrity fans in Katy Perry, Anne Hathaway and Kate Moss.

Pentagram London’s resident Brazilian, Marina Willer and her team have created a summer campaign for the brand, here she explains her return to Rio.