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New Work: The New School

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Paula Scher has designed a new identity for The New School that utilizes a custom font with letterforms in three different widths.

The New School has been at the vanguard of innovation in higher education for almost a century. Founded in 1919, the progressive university in New York’s Greenwich Village now combines design thinking with varied areas of study: from liberal arts to performing arts, from global policy to social research. Pentagram’s Paula Scher has designed a new identity for The New School and its constituent institutions—Parsons School of Design, Eugene Lang College for Liberal Arts, and Mannes School of Music, to name just a few—that reflects the university’s unique interdisciplinary approach.

Using custom typography, the identity establishes an iconic brand for The New School as a whole, while also setting apart the university’s different schools, institutes and programs. The identity introduces a groundbreaking bespoke typeface called Neue that is composed of extended letterforms. The typeface is revolutionary in its combination of regular, extended and very extended widths of the same font programmed together and used all at once. The typography embodies the progressive mission of The New School and represents a technological advance in the art of type design.

A Journey of Nine Pencils

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Naresh Ramchandani tells the journey of an idea, from conception to execution. 

This month, Do The Green Thing, the environmental charity I help to run, launched Everyday Things, a wonderful collection of everyday objects made by artists and designers to act as inspiring canvases for sustainable messaging and inspiring examples of sustainable design. The collection was made in collaboration with WWF-UK and celebrates Earth Hour, the worldwide lights off event.

We received many brilliant submissions from many brilliant creative people, including Flower Glass, a beautiful vase made from a wine glass and a coat hanger by Daniel Weil, Marina Willer’s handmade Sketchbox sketchbooks made from recycled cardboard and paper, wonderful badges made from old bottle tops by Ron Arad, a working record player made from paper by Simon Elvins, lights made out of Hawaiian beach litter by Sophie Thomas, and many more.

Inspired by these submissions, my team decided to turn try and create our own Everyday Thing. We’d noticed a slew of pencils in Pentagram London’s studio, discarded before they had been sharpened very far. To combat this wastage, and celebrate the creative potential of the humble pencil, we decided to challenge ourselves to create a set pencils that would encourage people to use them to the very end.

It turned out to be way harder than we first imagined, and took us nine attempts to get to something we were happy with. So you can enjoy our pencil highs and lows, allow me take you on our pencil journey through the good, the bad, and yes, the ugly to our final idea, Pencils To The End.

New Work: ‘Mad Men’ Monument

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Over the course of seven seasons, the landmark series “Mad Men” has charted the rise of ad man Don Draper in the “Golden Age” of advertising in 1960s New York. Today AMC unveils a special installation that commemorates the show’s impact in the city. Designed by Pentagram’s Lorenzo Apicella, Michael Bierut and Emily Oberman, the monument takes the form of a sleek, elegant bench that features the iconic graphic of Draper from the show’s opening title sequence. Pentagram project coordinator Julia Lindpainter worked closely with AMC and the bench’s fabricator, DCL, to manage the design’s careful execution.

The bench is located outside the Time & Life Building, the fictional home of Sterling Cooper Draper Pryce (changed to Sterling Cooper & Partners in the sixth season), where Draper and fellow characters Roger Sterling, Peggy Olson, Joan Holloway and Peter Campbell work in the series. “Mad Men” creator Matthew Weiner and stars Jon Hamm, Elisabeth Moss, January Jones, Christina Hendricks and John Slattery were on hand today for the sculpture’s unveiling.

The installation coincides with the show’s final seven episodes, which kick off on Sunday, April 5. The bench will be on display in the Time & Life Building Plaza at 1271 Avenue of the Americas (between 50th and 51st Streets) for fans and passersby to enjoy from March 23 through the summer.

Mulberry: From England With Love

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From England with Love is a new 48-page booklet by Mulberry that was designed, edited and written in collaboration with Angus Hyland and his team. The book tells the story of the brand’s heritage, creative philosophy and dedication to English craftsmanship.

Founded in 1971 by Roger Saul with a birthday gift of £500, Mulberry has grown into Britain’s largest manufacturers of leather goods. From their two factories in Somerset they have produced a series of iconic bags, each known for their use of natural leathers, their shapes and their names – Roxanne, Bayswater, Alexa, Lilly and Cara.

Throughout the years, Mulberry’s blend of Somerset’s countryside style and London’s city chic has been influenced by collaborations with fashion’s elite, including Luella Bartley, Giles Deacon, Stuart Vevers, Alexa Chung and Cara Delevingne.

New Work: It’s All Our Blood

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Harry Pearce explains why he decided to make a poster out of his own blood. 

I was recently asked to create a poster for the ‘Questioning the Bomb’ exhibition launching at the Art Gallery of Maryland in the US this September.

The exhibition marks 70 years since the twin nuclear bombing of Hiroshima and Nagasaki in 1945, a moment that still resonates as one of the most shocking in human history.

The visual idea and the line came simultaneously. I was looking at ink drops underwater, for a completely different project, and when I turned the picture upside down I saw the mushroom cloud.

New Work: Marbella Club

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The Marbella Club is the blueprint for the modern beach resort. It has been a meeting place for the international jet set for the past 60 years, hosting everyone from Sean Connery to Audrey Hepburn, the Duke of Windsor and The Rolling Stones.

To coincide with the Marbella Club’s sixtieth birthday and a major refurbishment project, John Rushworth and team have created a new visual identity, which expresses the style that has made the hotel an enduring success.

New Work: World Wildlife Fund Gifts

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In 2013 Pentagram’s Austin office created World Wildlife, the new flagship publication for World Wildlife Fund (WWF) based in Washington DC. WWF—the group with the iconic panda logo—is the world’s leading conservation organization. WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

Now partner DJ Stout and designer Kristen Keiser in Pentagram’s Austin office have redesigned WWF’s gift catalog, WWF’s annual fundraising effort. In addition to gifts like T-shirts and tote bags, WWF supporters are given the opportunity to make symbolic adoptions of wildlife around the world, and based on the level of their donations receive a formal adoption certificate, a species spotlight card, a full-color photo and a soft plush representation of the animal, or animals, they care about. The donations generated by the catalog are used in general support of WWF’s conservation efforts around the world. So far the Winter 2014-2015 gift catalog has increased sales by 10 percent.

Earthmojis: Protest Placards for the World

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Great protests need great placards. They are an essential part of direct action, hoisted by modern-day standard bearers, proclaiming a stance to the world. But all too often their messages are lost in the throng, amongst earnest messaging and scrawled angst.

For the People’s Climate March in London last Saturday, Naresh Ramchandani and team created a unique set of placards that would be able to stand out from the rest. They needed to reflect how social media has altered protest, allowing dissent to take place online as well as on the streets.

New Work: ‘Unbreakable Kimmy Schmidt’


Opening titles for “Unbreakable Kimmy Schmidt,” the new Netflix comedy from “30 Rock” creators Tina Fey and Robert Carlock.

In the extremely funny “Unbreakable Kimmy Schmidt,” the new comedy from “30 Rock” creators Tina Fey and Robert Carlock, the titular heroine is rescued from a doomsday cult after 15 years of living underground and must use her irrepressibly cheery spirit to navigate contemporary New York. Pentagram’s Emily Oberman and her team have designed the identity and opening titles for the show, which debuts today on Netflix.

Played by Ellie Kemper (Erin on “The Office”), Kimmy is the living embodiment of spunk (and normally we hate spunk), a fish-out-of-water who is naïve and sheltered but blissfully well-equipped to deal with any situation, usually with hilarious results. Oberman’s ebullient graphics echo Kimmy’s sunny disposition with bold typography, a bright tween-age color palette, and a generous sprinkling of fairy dust. For the opening titles, the designers collaborated with “songify” artists the Gregory Brothers, who brought their special magic to a beyond-catchy theme song, written by composer Jeff Richmond, and who also created an extended viral-video version of the song.

One M&T Plaza Pavilion Wins AIA Buffalo/WNY Award

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Each year, the Buffalo/Western New York chapter of the American Institute of Architects presents awards to honor excellence in architectural design. We are proud to announce that Pentagram partner Lorenzo Apicella’s design for the One M&T Plaza Entrance Pavilion has received one of three Honor Awards in the 2014 AIA Buffalo/WNY Design Awards program.