As much as New York is a city of walkers, it’s also a city of climbers. Living in an almost completely manmade landscape of buildings, towers and subways, New Yorkers probably spend more time on stairs than the inhabitants of any other American city. Pentagram’s Michael Bierut and team have created a new graphic installation for a stairwell at the Museum of the City of New York that pays tribute to the city, its people and their many ups and downs.
The graphics are part of the signage program we’ve developed for the ongoing renovation of the museum by Ennead Architects. The new installation transforms Stairwell B, a secondary staircase at the back of the museum, into a destination on par with the historic curving stairs that are the centerpiece of the museum lobby. Conceived as an interior tower of words and pictures, nearly every inch of wall space in Stairwell B has been filled with historic quotations about and photographs of New York.
Continue reading “New Work: Stairwell B at the Museum of the City of New York”
Pentagram is thrilled to announce that our partner Abbott Miller has been selected to receive the AIGA Medal, the highest honor of the design profession. The medal is awarded to individuals in recognition of their achievements and contributions to the field of design and visual communication. Miller and the other recipients of this year’s awards will be honored at the AIGA Centennial Gala in New York on April 25.
For those keeping track, Miller will be Pentagram’s sixth partner to receive the honor, following Colin Forbes (1991), Paula Scher (2001), Woody Pirtle (2003), Kit Hinrichs (2004), and Michael Bierut (2006).
This week Jimmy Fallon takes over hosting duties for “The Tonight Show,” the long-running NBC late-night talk show that celebrates its 60th anniversary this year. Pentagram’s Emily Oberman and team have designed the new identity for the series, updating the classic “Tonight Show” crescent moon with a full moon that signals Jimmy’s fresh take on the program, which has moved back to New York after more than 40 years in Los Angeles.
The crescent moon has been part of the “The Tonight Show” logo for much of the program’s history, starting with Johnny Carson’s three-decade tenure (1962-1992), into the Jay Leno years (1992-2009, 2010-2014), and even the brief Conan O’Brien interlude (2009-2010). With Jimmy’s arrival, we thought it was time to really bring the moon front and center. And so, the moon becomes the holding shape for the entire logo, creating a circular emblem that can be used as a photograph or a flat graphic.
Continue reading “New Work: ‘The Tonight Show Starring Jimmy Fallon’”
From establishing the tone of a brand to setting the mood for an environment, color is an inherent and invaluable component of graphic design—one that designers often use intuitively, without even recognizing it. Pentagram’s Eddie Opara has created a comprehensive new reference for using color in design, Color Works: An Essential Guide to Understanding and Applying Color Design Principles, out now from Rockport. Co-written with John Cantwell, the book is a highly readable primer on everything designers need to know about color, from scientific theory to cultural significance. It also features case studies by leading designers about their most colorful projects, including essays by Stefan Sagmeister, Paula Scher, Michael Rock, Brian Collins, Tony Brook, Gael Towey, karlssonwilker and Matt Pyke (Universal Everything), among others.
Continue reading “New Work: ‘Color Works’”
We’re delighted to announce that Marina Willer’s work for the Serpentine Galleries has been shortlisted for Design Museum’s Design of the Year Award.
Willer worked with Brian Boylan to develop a united brand strategy for the Galleries, positioning Serpentine as an open landscape for arts and culture.
The identity is open, dynamic and thought-provoking. It features a custom typeface with a combination of sharp and rounded corners, and an aperture which opens up the logotype.
Continue reading “Serpentine Identity Nominated for Design of the Year”
Michael Bierut’s ongoing series of posters for the Yale School of Architecture follow simple design parameters: one standard size, black and white, and all type, in literally hundreds of different fonts since the series began in 1998. Designed with Jessica Svendsen, the new poster announcing the school’s spring 2014 lectures and exhibitions features its own custom typography, rendered as a single, continuous strip of “tape” that twists and folds in on itself to form dimensional lettering. The school’s circular “Y” emblem has also been configured from a folded shape.
Project Team: Michael Bierut, partner-in-charge and designer; Jessica Svendsen, designer.
Last month the University of Colorado Boulder (CU-Boulder) began unveiling a new visual strategy created by Pentagram. Partner DJ Stout and designers Kristen Keiser and Stu Taylor in Pentagram’s Austin office worked closely with the university’s communications team led by Frances Draper, Michael T. Campbell and Jon Leslie to develop the comprehensive branding initiative.
An updated identity scheme designed by Landor Associates was adopted by the University in 2010. The University of Colorado system includes CU Denver, CU Colorado Springs, CU Anschutz Medical Campus (in Denver) and the original campus in Boulder. Stout and his team were engaged by CU-Boulder a year ago this month and tasked with the challenge of developing a visual strategy that would distinguish the mothership from the other three campuses in the University of Colorado system. The new strategy needed to convey the distinctive personality of CU-Boulder without violating the systemwide identity guidelines developed by Landor.
“The trick was coming up with something that expressed the unique, quirky character of the Boulder campus while wearing the straitjacket of the new identity system,” says Stout. “I felt a little bit like Houdini at times.”
Continue reading “New Work: University of Colorado Boulder”
When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors. Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.
Continue reading “New Work: Pepsi and the Super Bowl at MetLife Stadium”
Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
Continue reading “From Olive Green to Black and White”
Pentagram’s Lorenzo Apicella gives his thoughtful perspective on architecture expressed through the branches and buildings he has created for M&T Bank. Apicella reflects on how a commissioned building needs to service both the organisation for which it is created and the environment in which it lives.
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