Pentagram’s Michael Bierut contributes the cover illustration for this weekend’s edition of The New York Times Book Review. Timed to the July 4th holiday, the issue features a review by George Packer of two new books that look at how many Americans are discontent with U.S. government and the existing political system, and what it might take to incite another revolution. Charles Murray explores the issue from the right in By the People: Rebuilding Liberty Without Permission, while Chris Hedges takes a left-leaning view in Wages of Rebellion.
Bierut illustrates this bipartisan back and forth with two hand-painted drawings. The cover pictures a U.S. flag that replaces its stars and stripes with arrows that point right or left, and an interior image features a face-off between arrows in Republican red and Democrat blue. Bierut is, of course, no stranger to arrows and politics, or new takes on the U.S. flag.
Continue reading “The American Way(s)”
William Russell has designed Margaret Howell’s second standalone store in Paris, in the Marais district.
The second shop was driven by the need for a bigger showroom space in Paris, and combines a the 80m2 boutique with a showroom and small office space. It is the latest addition to Margaret Howell’s retail portfolio, that includes over 100 outlets worldwide.
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This week KIPP NYC College Prep High School celebrates the graduation of the second class of seniors who have studied at its new state-of-the-art building in the South Bronx. Pentagram’s Michael Bierut and his team have designed the program of signage, wayfinding and environmental graphics for the school, which is the first high school in the KIPP NYC network of 11 public charter schools and serves over 900 students in grades 9 through 12.
KIPP stands for “Knowledge Is Power Program,” and KIPP NYC students regularly outperform their peers at other New York schools and boast higher graduation and college matriculation rates. (KIPP NYC College Prep sees an extraordinary 100 percent of its students go on to apply for college.) This mission of educational empowerment extends to the graphics of the new building, which encourage students to think, learn and problem-solve as they encounter a series of codes, puzzles and riddles that have been integrated into the school environment.
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The identity of the Build Your Own Pavilion campaign
On Thursday 24 June 2015, SelgasCano’s Serpentine Pavilion will open to the public. This is the fifteenth year of the Summer Pavilion, during which the Serpentine Galleries have commissioned some of the world’s most renowned architects, including Zaha Hadid, Frank Gehry and Herzog & de Meuron, to create their own structures in Hyde Park.
To celebrate fifteen years of Pavilions, the Serpentine Galleries have launched Build Your Own Pavilion: Young Architects Challenge, a digital platform and nationwide campaign to encourage the future generation of aspiring architects. Marina Willer and team have created an identity for the campaign that appeals to its primary audience, 8-14 year olds.
Continue reading “Fifteen Years of Serpentine Pavilions”
Teaser video for The Bridge at Cornell Tech.
Construction kicked off this week on Cornell Tech, the $2 billion, 17-acre campus for technology on Roosevelt Island in New York City. Pentagram’s Michael Bierut and his team are designing the identity for The Bridge at Cornell Tech, an innovative corporate co-location building on campus that will bring together students, companies, researchers and entrepreneurs to collaborate and interact, all under one roof.
Developed by Forest City Ratner Companies and designed by Weiss/Manfredi, the Bridge is the centerpiece of Cornell Tech and is conceived as an incubator that connects—or “bridges”—the gap between academia and industry leaders. The seven-story, 200,000-square-foot building will contain loft-like spaces where students and entrepreneurs can work with stunning views of Midtown Manhattan as the backdrop. Cornell Tech is set to occupy one third of the building, with a mix of startups and larger companies in the rest. The campus also includes an academic building and residential building, and is scheduled to open in summer 2017.
To launch The Bridge, Bierut and his team created a teaser video that highlights the idea of connection. The clip pictures a series of graphic intersections, then pulls back to reveal the Bridge logotype, set in the distinctive, tech-inspired font Three Six by Muir McNeil. The visuals are accompanied by propulsive music composed by Jacob Rosati.
Additional coverage: Fast Company.
Project Team: Michael Bierut, partner-in-charge, designer and writer; Hamish Smyth, associate and designer; Todd Goldstein, designer. Music by Jacob Rosati.
In her typographic map paintings, Pentagram’s Paula Scher explores ideas of location and individual ways of seeing the world. Now, working in collaboration with students at her alma mater, the Tyler School of Art, Scher has expanded this unique point of view to an immersive environment. Philadelphia Explained is a large-scale installation that details the city and its surrounding areas in a hand-painted map created by Scher and 154 participants that covers the walls and floor of Temple Contemporary, the school’s 2,100 square-foot gallery.
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Every year 45 million people pass through London’s North Bank area and its most famous street, The Strand. Since 1889, The Savoy has been one of The Strand’s most prominent and exclusive businesses, only accessible through the private Savoy Place road. Famed for its impeccable service, The Savoy was also pivotal in the development of lifts, electric lighting, and fine dining (launching the culinary careers of César Ritz and Auguste Escoffier).
For the first time, the hotel has opened its doors to the high street with Melba, a patisserie and cafe that is located on The Strand at the entrance to Savoy Place. John Rushworth has created the visual identity for the cafe, which gives the area’s increasing footfall a glimpse into life at The Savoy.
Continue reading “Melba: Offering a Glimpse into Life at The Savoy”
“Saturday Night Live” continues the celebration of its 40th anniversary with the release of “Live From New York!”, a new documentary feature film that explores the legendary sketch comedy show’s cultural impact and evolution into an American institution. The film premiered as the opening night selection of the 2015 Tribeca Film Festival and opens today in theaters nationwide.
Pentagram’s Emily Oberman and her team have designed all of the graphics for the documentary, including the identity, poster and motion graphics in the film and its trailer. A devoted fan who has watched SNL since the beginning, Oberman has collaborated with the show on many projects over the past two decades, both before and since joining Pentagram, including three iterations of its identity, several opening title sequences, commercial parodies, and most recently, the graphics for the 40th anniversary season and the design of Saturday Night Live: The Book, the definitive visual history of the show.
Continue reading “Preview: ‘Live From New York!’”
The 2015 Los Angeles Film Festival opens today with a bold identity, promotional campaign and trailer designed by Pentagram’s Emily Oberman and team. Produced by Film Independent and now in its 21st year, the Festival runs from June 10 to 18 at L.A. LIVE and showcases 74 feature films—including 39 world premieres—60 short films and over 50 new media works representing 35 countries. Simultaneously strong, colorful and evocative, the branding sets the tone for the extraordinary range of films presented at the Festival.
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Award-winning dramas and groundbreaking comedies aside, television is seldom considered high art. But this hasn’t always been the case. Revolution of the Eye: Modern Art and the Birth of American Television is a new exhibition at the Jewish Museum that explores how avant-garde art influenced and shaped the look and content of network television in its formative years, from the late 1940s to the mid-1970s. Pentagram’s Abbott Miller and his team have created a striking design for the exhibition and its accompanying catalogue that highlights the connection between television and modern art movements like Abstract Expressionism, Pop Art and Minimalism.
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