New Work: Deutsche Kinemathek
Justus Oehler and his team have designed the new identity for the Deutsche Kinemathek — Museum für Film und Fernsehen (German Museum of Film and Television) in Berlin. Located in the Potsdamer Platz, in the heart of the city, the museum celebrates Germany’s contribution to world cinema and is comparable to institutions like the British Film Institute in London and the Cinémathèque Française in Paris. Holdings from Marlene Dietrich’s estate form the core of the permanent collection.
The museum was formerly named the Filmmuseum Berlin, but relaunched recently with a parallel focus on television. It needed an identity that would reflect both media, and the new logo features two screens intersecting to form a silvery-grey letter “M.” The program includes the design of posters, brochures and promotional collateral, signage, merchandising, and eventually, the website.