Giants Win Super Bowl at Arizona Cardinals Stadium
Although our true loyalties lie with their crosstown rivals, Pentagram’s New York office was cheering on the New York Giants in their victory against the New England Patriots in Sunday’s Super Bowl XLII. The game was the first Super Bowl to be played at the NFL’s newest stadium (now named University of Phoenix Stadium), opened in 2006 and for which Michael Gericke designed the environmental graphics and James Biber the interiors program. The structure was named by BusinessWeek magazine to be one of the most innovative sporting structures in the world and will be the home of future Super Bowls. Gericke was in attendance at the game, as was associate Don Bilodeau.
Snapshots from the event and a peek at a permanent tribute by Pentagram after the jump.
Following their victory, the Giants’ Eli Manning, Michael Strahan and co. were welcomed home on Tuesday with a ticker-tape parade, New York’s first for a championship football team. The celebration wended along lower Broadway, the legendary “Canyon of Heroes,” so called for its ticker-tape parades for returning war heroes, winning sports teams and visiting royalty.
Michael Bierut and his team at Pentagram will be creating a sidewalk marker to commemorate the parade as part of the series of over 200 similar strips they have created for the Canyon of Heroes. An individual strip marks every ticker-tape parade ever held. Each is 15 feet long by 8 inches wide and made of black granite with stainless steel letters. The form of the long, rectangular strips was suggested by the ticker-tape itself—a permanent mark stretched over the sidewalk. The work is part of the program of streetscape signage for Lower Manhattan that Pentagram has developed for the Alliance for Downtown New York.
