New Work: CultureBus
The recession might be in full swing, but for a thrify $7 day pass San Franciscans can now take the 74X to almost all of their favorite cultural destinations. Kit Hinrichs and his team have recently designed the identity, route map and tickets for the CultureBus, an initiative from the San Francisco Municipal Transportation Agency to provide locals and visitors with easy, economical and eco-friendly bus service from downtown to Golden Gate Park with stops at many of San Francisco’s cultural institutions, including the Asian Art Museum, the Contemporary Jewish Museum, the de Young Museum, the San Francisco Museum of Modern Art and the recently reopened California Academy of Sciences. The eye-catching bright yellow bus features Hinrichs’ red CB logo.
Project Team: Kit Hinrichs, partner-in-charge; Mo Woods, designer.