One Laptop per Child Website Gets an Update
After its success last year, One Laptop per Child is again extending its Give One Get One campaign where participants buy two XO laptops, one of which is donated to a child in a developing country and the other of which the donor can keep for themselves. In coordination with the program, OLPC has launched a redesigned website designed by Lisa Strausfeld and Christian Marc Schmidt. The new site is an evolution of the previous one and was designed to more actively engage visitors through videos, frequently updated news feeds, Flickr photostreams and interactive demonstrations of Sugar, the laptop’s user interface.
OLPC is also taking its marketing campaign and distribution system to a new level this year, making the laptops available through Amazon and partnering with media companies such as CBS and Time Warner as they donate TV time, billboard space and magazine pages to raise public awareness about the initiative. Nicholas Negroponte, the founding director of the M.I.T. Media Lab and chairman of OLPC, spoke to the New York Times yesterday about the new campaign and the laptop program, which he says is “unequivocally working.”
Pentagram has been involved with OLPC for several years now, with Michael Gericke having designed the organization’s identity and Strausfeld having developed Sugar as well as the previous incarnation of the website. Their work for the nonprofit has won several awards including a 2008 International Design Excellence Award and a prestigious INDEX: Award.
A look at the new site after the jump.
Project Team: Lisa Strausfeld, partner-in-charge; Christian Marc Schmidt; Rubenstein Technology Group, developer; Eben Eliason, Flash and dynamic content development.