Game On
Pentagram was one of seven studios asked to redesign the Super Bowl XLIII logo for an exercise in today’s New York Times. Designed by Michael Gericke, Don Bilodeau and Jed Skillins, our logo is “a departure from the Roman numerals primarily featured in past Super Bowl logos, a bold symbol that celebrates the coming together of the champions of the A.F.C. and N.F.C. Their two overlapping helmets, in the N.F.L.’s colors, embed a football within the center of the design. The ball rests on the 50-yard line, creating the game’s iconic trophy.”
Gericke also comments in an accompanying article about the official logo. We are, of course, pulling for our favorite underdogs to win the championship.
Pentagram alumni Armin Vit and Julia Hoffmann also contributed designs to the exercise.