New Work: Free the Word
Harry Pearce’s identity for Free the Word, animated by AllofUs.
Harry Pearce and his team have designed the identity of Free the Word, a festival of world literature that will take place between April 16 -19 at the Shakespeare’s Globe, Southwark Playhouse and Young Vic theatres on London’s Southbank. Hosted by International PEN, a worldwide association of writers that promotes international cultural co-operation in the field of literature, this year’s Free the Word explores the theme of Heaven and Earth in a weekend of storytelling, discussion and debate.
Pentagram designed Free the Word’s identity and mark for the inaugural festival in 2008, working with interaction designers AllofUs to create an animated version of the logo that was used as an identifier at events throughout the festival.
Later this year, Pearce and his team will begin a redesign of International PEN’s identity, creating a scheme for use in their 144 Centres in 102 countries worldwide.