New Work: Stanmore Implants
Domenic Lippa, assisted by Jeremy Kunze, has undertaken a complete branding exercise for Stanmore Implants, leaders in skeletal repair systems and implants.
Design activity focused on the creation of an identity, a rationale for the treatment of a number of niche sub-brands and an overall brand attitude for marketing collateral, including exhibitions, literature, packaging and the website.
At the centre of Pentagram’s solution is a typographic symbol: a solid letter ‘s’ with a single curved white line down its length. This ‘implant’ is simple and unadorned, clinical and flexible. The mark has the substance to be scaled, etched small onto actual implants or applied large at conferences. It can also be used alongside a sans serif logotype, with clean lines that suggest function and reliability.
A palette of silver and greys, with fresh accents of orange and gold, gives the overall impression of purity. The marketing collateral supports this attitude with a simple grid and uncomplicated layout for all communications. Commissioned photography highlights the quality and innate beauty of the implants while re-draughted technical drawings emphasise their engineering precision. The website reinforces the efficient image with its ‘Swiss’ approach to typography, photography and the use of white space.
More pictures after the jump.
