New Work: Shakespeare in the Park 2010
Last night’s opening performance was unfortunately rained out, but this year’s season of Shakespeare in the Park is set to present powerful productions of The Winter’s Tale and The Merchant of Venice, starring Al Pacino as Shylock. Paula Scher has designed the festival’s promotional campaign, currently going up on buses and in subways and train stations all over the city. Unlike recent past seasons, which featured a pair of plays staged separately in the early and late summer, this year’s plays are being presented in repertory throughout the season. Scher’s campaign focuses on the evocative language in both plays, pulling lines from each to meet in a dimensional explosion of words and typography.
This is Scher’s 16th year designing the campaign; she designed her first poster for Shakespeare in the Park in 1994.
Project Team: Paula Scher, partner-in-charge and designer; Drew Freeman, designer.