Litl Wins Big in the 2010 IDEA Awards
Our collaboration with Litl on the graphic design and user interface for its Litl webbook has received two honors in the 2010 International Design Excellence Awards. The awards are presented by the Industrial Designers Society of America (IDSA) and sponsored by Fast Company, Dow Corning and The Henry Ford.
The Litl webbook packaging, designed by Litl with Abbott Miller, received a Gold in the Packaging & Graphics category, while the Litl OS won a Bronze in the Interactive Product Experiences category. Lisa Strausfeld and her team worked with Litl and Cooper on the design of the graphical user interface for the webbook OS.
Miller designed the brand identity for Litl. The webbook packaging is simple, straightforward and designed to appeal to a wide range of ages, embodying Litl’s mission as technology for everyone. The entire package is made from recyclable paper with no plastics or foams used, and the packaging doubles as its own shipping box.
“The Litl webbook is for families who aren’t necessarily tech savvy, and the wit and charm of the brand language translated in how the packaging was presented and unfolded,” commented IDEA juror Fumi Watanabe, creative director of merchandising at Starbucks. “The smart use of corrugated box structure, which made the packaging look thoughtful and giftable, also functioned to protect the product. Attention to details and emotional connection granted this packaging the design excellence.”
The Litl webbook itself, designed by Litl with Fuseproject, won a Bronze in the Computer Equipment category.
Design for a Living World, the Cooper-Hewitt, National Design Museum exhibition designed and co-curated by Abbott Miller, was a Finalist in the Environments category.