New Work: ila
Pentagram has extended its work for ila, an organic collection of therapies and treatments, by designing the packaging for a range of amenity products available in spas.
The name and identity were designed by John Rushworth and his team to evoke the idea of ancient healing and spirituality and to reflect a commitment to purity and natural balance. Ila is the ancient Vedic goddess of the earth, a name with universal appeal that can be applied to products for men and women. The marque reflects the principles of Yantra, a sacred geometry built on the relationship between circles and squares. The broad line above the ‘a’ is a Sanskrit device which supports the sacred geometry, provides an appropriate cultural reference and gives the marque a character that can be owned and registered.
These five bottles feature jewel like colours with the name embossed in gold echoing the colours and traditions of India. The ila range utilises Ayurvedic principles, sourcing its raw ingredients from Morocco, the Amazonian Rain Forest and Kashmir as well as India.