New Work: Biosphere Connections
The Star Alliance Network has established Biosphere Connections, a new partnership agreement with a group of international organisations that promote environmental sustainability.
Justus Oehler designed the original Star Alliance identity and has now created the logo for Biosphere Connections, which aims to promote the conservation of biodiversity and the sustainable use of natural resources. The initiative teams the Star Alliance network of airlines with the Convention on Wetlands (Ramsar, Iran, 1971), the World Conservation Union (IUCN), and the Man and the Biosphere (MAB) Programme of the United Nations Educational, Scientific and Cultural Organisation (UNESCO). The logo uses two half circles joined together to form the letter ‘B’ linking the four organisations.
Biosphere Connections will use the communications activities of the four partners, including websites, publications, events and in-flight entertainment systems. It will also provide the airline connections of the Star Alliance—with whom Oehler has been working for the last 14 years—to help connect the people and places of IUCN, MAB and Ramsar in their daily work.