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New Work: Fashion Fringe 2010

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Fashion Fringe is an annual competition for young British designers timed to coincide with London Fashion Week. The concept of Fashion Fringe was created in 2003 by Colin McDowell MBE in partnership with IMG Fashion. Since 2006 John Rushworth and his team at Pentagram have been working with Fashion Fringe—initially creating the identity and in subsequent years creating all of the graphics for the competition.

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On 4 June John Galliano announced the three finalists for 2010, Alice Palmer, Corrie Nielsen and Jade Kang. Since then they have been working on their collections, which were showcased on 18 September in Covent Garden. At the end of the show John Galliano selected Corrie Nielsen as the winner.

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For 2010 the Covent Garden venue was transformed into a multi-coloured fairground themed space complimenting the invitation and the catalogue.

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Project Team: John Rushworth, partner; Kirsty Whittaker, designer