USA Bid Makes Final Presentation to Host 2022 FIFA World Cup™
Today the USA Bid Committee made its final presentation to FIFA to host the FIFA World Cup™ in the US in 2022. President Bill Clinton, actor Morgan Freeman, U.S. Men’s National Team midfielder Landon Donovan, and USA Bid Committee Chairman and U.S. Soccer President Sunil Gulati, with a video message from President Barack Obama, helped make the presentation in Zurich. The US is one of five countries bidding to host the 2022 games.
Pentagram’s Michael Gericke, Luke Hayman and Lisa Strausfeld have been working closely with the USA Bid Committee for the last 18 months on the identity, bid materials and final presentation to win the games for the US. For the presentation, the designers created an animated timeline of soccer’s explosive growth in the US since the country last hosted the games in 1994.
Tomorrow the four countries bidding to host the 2018 World Cup will make their presentations, and the FIFA Executive Committee members will cast their final votes for the selected host nations for the 2018 and 2022 games. The announcement of FIFA’s decision is expected at approximately 10 am EST.
Project Team
Identity and bid materials: Michael Gericke, partner-in-charge and designer; Luke Hayman, partner-in-charge and designer.
Presentation: Lisa Strausfeld, partner-in-charge and designer; Michael Deal, designer. Additional design and development by Small Design. Video design and production by Concept Farm.