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New Work: One Laptop per Child

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Since it began issuing laptops in 2007, One Laptop per Child, the initiative to put low-cost computers in the hands of the world’s poorest children, has provided its XO laptops to an astonishing 2 million students and teachers in countries and regions all over the world. The program, founded by Nicholas Negroponte, has fostered a growing community of educators, developers and supporters, and has helped change the lives of children in Afghanistan, Paraguay, Madagascar, Kenya, India, Argentina, Nepal, Gaza and the West Bank, among others.

Pentagram’s Lisa Strausfeld and her team have designed a new site for OLPC that helps focus on this new phase of the project: the use of the laptops and how they are helping to empower children. Previous versions of the OLPC site emphasized the organization’s mission and laptop technology. Now that the laptops are in use, the new site details the accomplishments of the program, helps create a sense of community and encourages continued support. The site has an editorial focus and acts as a kind of OLPC “mother ship,” or hub, that serves to aggregate news and information about OLPC and surface the communities that have grown up around the program. The homepage shares stories and photos of children and classrooms that use the laptops. News updates are color-coded by source, and the site features an interactive map of the world that shows the countries and regions that have signed on to the initiative, with links to local updates via the OLPC Wiki. The site uses the language of simple graphic icons that Pentagram’s Michael Gericke developed for the organization’s identity. The new site was developed by Upstatement.

Pentagram has been involved with OLPC since the organization’s inception. This is the third time we’ve designed the OLPC site, following the initial launch in 2007 and an update in 2008. Michael Gericke designed the OLPC identity, and Lisa Strausfeld designed Sugar, the XO laptop’s graphical user interface.


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Project Team: Lisa Strausfeld, partner-in-charge and designer; Takaaki Okada and Michael Deal, designers. Developers: Upstatement.