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Lisa Strausfeld Announces New Data Viz Venture

After a decade as a partner, Lisa Strausfeld is leaving Pentagram to embark on a new phase of her career as an entrepreneur of information-based projects.

Strausfeld’s first venture is Major League Politics, an online startup with the goal of making government activity as engaging and addictive as sports. The project is one that Strausfeld has been thinking about for years.

“Thanks to the Open Government Directive, today we have unprecedented access to government data,” says Strausfeld. “That, combined with a rising literacy and interest in information visualization and an increased urgency for public engagement with government over the past few years has motivated me to finally make this vision of what I call ‘civic entertainment’ a reality.”

Strausfeld’s recent projects, like her online applications for GE and visualizations for The New York Times, have focused on making information accessible to the public. In addition to devoting her time to the development and launch of MLP, Strausfeld will continue to work on information visualization projects for clients through her studio, InformationArt.

“Although I’m returning to my entrepreneurial roots, I do so with ten of the most rewarding years of my career behind me at Pentagram,” says Strausfeld. “I am extremely proud of the work I produced with my team and grateful for the incredible design opportunities provided by my clients. It has been a privilege to be part of the Pentagram family and a particular joy to work with the New York partners, all of whom have enriched me with their limitless talent.”

“Lisa’s arrival at Pentagram ten years ago had a huge impact on our practice,” says New York partner Michael Bierut. “The world of communication design has been transformed over the past decade, and Lisa has been at the forefront. We’ve all learned so much from her and are eager to follow her work in the coming years.”

Strausfeld was the recipient of the 2010 National Design Award for Interaction Design. Her work at Pentagram has ranged from the design of software prototypes, user interfaces and websites to interpretive displays and large-scale media installations.