New Work: Shakespeare in the Park 2011
The streets meet the sheets in Paula Scher’s 2011 campaign for Shakespeare in the Park, set to launch this week.
This year’s productions, to be presented in repertory starting June 6, are All’s Well That Ends Well and Measure for Measure. Both plays contain elements of bedroom farce, and “Shakespeare in bed” is the campaign’s frisky tagline. In the 3-sheet version of the poster, the play titles, set in Knockout, canoodle with the sinuous curves of an outsize ampersand on a photographic image of a bed. (A pair of pillows is pictured on the horizontal-format posters for buses and the subway.) The campaign will also be seen in magazines and newspapers.
This is Scher’s seventeenth year designing the campaign. The “Shakespeare in bed” posters follows thematic couplings from previous seasons, like lust (“The Taming of the Shrew” and “Tarfuffe,” 1999), war (“Macbeth” and “Mother Courage and Her Children,” 2006), love (“Romeo and Juliet” and “A Midsummer Night’s Dream,” 2007) and cross-dressing (“Twelfth Night” and “The Bacchae,” 2009).
Project Team (2011 campaign): Paula Scher, partner-in-charge and designer; Reed Burgoyne, designer.