New Work: London Design Festival 2011
For the fifth year running Domenic Lippa and his team have worked to create the visual identity for the London Design Festival which runs from 17 to 25 September and is billed to be the largest and most significant yet.
This year’s design was launched at a press conference last month and takes as its inspiration the phrase ‘Design from all angles’ echoing the desire of the organisers to expand the list of events and disciplines taking part. Festival Director, Ben Evans, said “This year’s Festival will demonstrate the power and versatility of design across London; offering a series of quality projects that fulfill London’s design credentials.”
The team created the look by printing text on pieces of paper and then folding and photographing them from different angles. The differing angles enable the 2011 festival to have a flexible identity across the whole gamut of events whilst maintaining a consistent look and feel. Once more the identity leverages its ownership of red in order to create maximum impact.
Project Team: Domenic Lippa, partner-in-charge and designer, Jeremy Kunze and Lucy Groom, designers.