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New Work: Daishin Securities

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Angus Hyland and his team were asked to create the brand strategy, symbol and core identity for Daishin Securities Co., Ltd., who provide financial investment services in Korea and internationally.

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Centred around the core philosophy of Trust and Harmony, the hexagonal symbol is made up of two balanced arrows forming a ‘box-like’ structure. The symbol balances the emotional promise of trust with the rational assurance of reliability, solidity and union. The team worked with ZNP Creative a local partner agency in Seoul, who completed the application design and localisation through the creation of a custom Korean typeface.

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Project team: Angus Hyland, partner-in-charge and designer, Fabian Herrmann and Zara Moore designers.