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New Work: Daishin Securities


Angus Hyland and his team were asked to create the brand strategy, symbol and core identity for Daishin Securities Co., Ltd., who provide financial investment services in Korea and internationally.



Centred around the core philosophy of Trust and Harmony, the hexagonal symbol is made up of two balanced arrows forming a ‘box-like’ structure. The symbol balances the emotional promise of trust with the rational assurance of reliability, solidity and union. The team worked with ZNP Creative a local partner agency in Seoul, who completed the application design and localisation through the creation of a custom Korean typeface.


Project team: Angus Hyland, partner-in-charge and designer, Fabian Herrmann and Zara Moore designers.