New Work: Packaging for Sk:n
Harry Pearce and his team have worked with Sk:n, the experts in skin health and beauty, to develop the packaging for their new range. The central approach behind the packaging style is the establishment of the efficacy of this range of beauty products.
Sk:n has a network of state-of-the-art clinics with a reputation for excellence in treating skin conditions. Their medical and beauty experts have worked together to produce a range of highly effective skincare products.
The clean, Swiss packaging style for the five treatment areas points to the medical efficacy of the products. The mainly white packaging is accented with rich colour: purple for anti-ageing, turquoise for cleansing and exfoliating, orange for repair and protection, blue for anti-blemish and green for corrective. Each colour is placed in a band around the box on the top of the lid and throughout the interior of the outer containers. With white conveying the dermatological product positioning and colour providing the customer with clear options the packaging features silver foil blocking which adds a premium feel.
Pentagram sourced the packaging from M&H Plastics. The 200ml Non-Aerosol Tubular bottles are manufactured in soft-touch co-ex HDPE, the 20ml and 50ml jars are manufactured in SAN and there are three different sizes of tube.
These products are now on sale in Sk:n clinics as well as online and in Boots stores.
Project Team: Harry Pearce, partner-in-charge and designer; Beatrice Blumenthal and Jason Ching, designers; Alexa Cohen, production co-ordinator.