New at Pentagram

Skip to content

Pentagram Postmodernism on View at the V&A


This fall the colors of autumn are a vibrant neon as the landmark exhibition Postmodernism: Style and Subversion 1970-1990 opens this weekend at the Victoria & Albert Museum in London. The first major survey of art, design and architecture of the 1970s and 1980s, the exhibition shows how Postmodernism developed from a provocative architectural movement to rapidly influence all areas of popular culture including art, film, music, graphics and fashion.

Pentagram’s Paula Scher and Daniel Weil are represented in the exhibition with seminal works from early in their careers. Scher has three posters in the show: the Best of Jazz poster for CBS Records, her influential homage to Russian Constructivist typography (the poster is being reprinted in a limited edition for the exhibition); the 1981 Trust Elvis poster created for Elvis Costello at Columbia Records, later described in Bret Easton Ellis’ era-defining novel Less Than Zero; and the iconic 1984 poster for a Swatch USA campaign inspired by the Swiss poster designs of Herbert Matter.

Daniel Weil is represented by his important Muralla China Radio from 2×4 Tango, a series of four radios designed in unusual shapes and materials. The radio is in the V&A’s permanent collection.




Works by former Pentagram partners April Greiman and Peter Saville are also on display.

Postmodernism: Style and Subversion 1970-1990 remains on view through 15 January 2012.