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Pentagram Projects Featured in ‘Graphic Design: Now in Production’

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Pentagram is thrilled to have several of our works featured in the major exhibition Graphic Design: Now in Production, currently on view at the Walker Art Center in Minneapolis. Organized by Andrew Blauvelt of the Walker and Ellen Lupton of the Cooper-Hewitt, National Design Museum (where the show travels next summer), Graphic Design: Now in Production looks at the growing reach of graphic design over the past decade—”expanding from a specialized profession to a widely deployed tool,” in the words of the curators—and the changing role of the designer to producer, author and entrepreneur. The show is the first major U.S. exhibition to focus on graphic design in 15 years, following Mixing Messages: Graphic Design in Contemporary Culture at the Cooper-Hewitt in 1996 and the Walker’s landmark exhibition Graphic Design in America: A Visual Language History in 1989.


The exhibition surveys work from across the spectrum of communication design, from books, magazines, posters to typefaces, motion graphics and products. Two of our book designs are included: Matthew Barney: The Cremaster Cycle, designed by Abbott Miller for the Guggenheim Museum, and The Pocket Canons, Canongate’s repackaging of the Bible as a series of small books, designed by Angus Hyland. The Drip and Drop patterns from Miller’s recent Ink Collection of wallcoverings for KnollTextiles are also featured in the show.

The exhibition’s section on brand identity, curated by Armin Vit and Bryony Gomez-Palacio of Brand New, includes two of our major recent redesigns. Our work for Bausch + Lomb, designed by Paula Scher, and Popeyes Louisiana Kitchen, designed by DJ Stout, are featured alongside other major brands like Starbucks, AOL and Nickelodeon.

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Graphic Design: Now in Production remains on view at the Walker through January 22, 2012. The show opens at the Cooper-Hewitt, National Design Museum’s temporary galleries on New York’s Governors Island on June 2, 2012.