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Awards: Type Directors Club 58

This weekend Big Ten team Ohio State will face off against Kansas in the Final Four of the NCAA Men’s Division I Basketball Championship. Just in time for March Madness, Pentagram’s logo for the Big Ten Conference has been honored in TDC 58, the annual competition of the Type Directors Club that honors the best typographic design in the world. Designed by Michael Gericke and his team in Pentagram’s New York office, the iconic identity embeds the numeral “10” in the word “BIG,” allowing fans to see “BIG” and “10” in a single word. Go Buckeyes!

Domenic Lippa and his team at Pentagram London also placed two projects in TDC 58: Circular 17, the recent issue of the Typographic Circle magazine (designed without any editorial type), and the 1882 identity for the ceramicist and designer Emily Johnson.

The projects will be featured alongside other winners in Typography 33, the annual for this year’s competition, to be designed by Pentagram’s own Paula Scher utilizing the graphic identity she created for TDC 58.

Thanks to all our designers, teams and clients for their fantastic work!