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Natasha Jen Joins Pentagram’s New York Office

Pentagram announces its newest partner, Natasha Jen.

Natasha was born in Taipei, Taiwan, and studied graphic design at the School of Visual Arts in New York City, where she received her BFA with Honors in 2002. She has worked at Base Design as a senior designer fashion and brand identity projects, at 2×4, Inc. as an art director leading large-scale branding, exhibition, environmental and editorial projects, and at Stone Yamashita Partners as creative director. In July 2010, she established her own studio, Njenworks. She joins our New York office in April 2012.

Natasha’s practice has been notable for crossing media genres, drawing on references from a diverse range of cultural, historical, aesthetic, and technological sources. Her work encompasses brand identities, environmental design, multi-scale exhibitions, signage systems, print, motion and interactive graphics, created in collaborations with universities and professional organizations, museums and galleries, and retailers and fashion companies.

Her clients have included Nike, Harvard Art Museums, Guggenheim Museum / Foundation, OMA, REX, Wexner Center for the Arts, Kate Spade, Target, Puma, Kiki de Monparnasse, SoHo/Tribeca Grand Hotels, AIGA, MIT Architecture, Vitra, NYU Langone Medical Center, the Slought Foundation, Tess Giberson, AIA New Practices Committee, Chanel, Nuit Blanche New York, and Prism.

She has earned a variety of awards and appeared in a number of publications, including Print Magazine, Creative Review, Metropolis, Flaunt Magazine, China Art and Design, Soda Magazine, and Rosebud. She was one of the winners of Art Directors Club Young Guns 4, where she also served as a judge in 2007 and 2011. She has been a guest critic at the Yale University School of Art.

One last thing: while studying at SVA, Natasha worked as an intern on Paula Scher’s team. We believe that she is the first former Pentagram intern to become a partner in the firm’s 40 year history.


Site-specific animation for a 25-story high, 15,000 square foot LED screen in Times Square to promote Flash:Light.


TransFoner, an interface for Android phones that re-imagines apps as a kit of parts in constant transformation. Product development: FoneClay.