New Work: Tomorrow’s Answers Animated
Pentagram has created a series of short animated films for AkzoNobel that highlight various products and initiatives of the company.
As part of the online version of AkzoNobel’s Annual Report 2011, Pentagram have created four short animated films to illustrate a cross-section of AkzoNobel’s initiatives and innovations with paints, chemicals and specialty coatings across the year.
Produced by Naresh Ramchandani and Angus Hyland and directed by Simone Nunziato, each film starts by posing an important question then uses narration and playful animation to show how AkzoNobel has begun to answer it.
One film asks ‘How do we satisfy our love for salt and our need for health?’ The film goes on to explain the health problems intrinsic with our salt-loving culture, and then introduces a genuine salt replacement with less than 50% of the sodium content of salt.
Film introducing a new coating that sustainably protects yachts from fouling.
Another film takes a more specialist angle. It asks ‘How can you keep yachts in the water for longer?’ and then explains how barnacles and weeds slow yachts down but how cleaning yachts costs time and money. The film then introduces a new yacht coating that is not only practical but also offers a more sustainable solution.
Film highlighting the ‘Let’s Colour’ initiative from AkzoNobel company Dulux.
A third film asks ‘How can we add colour to people’s lives?’ then explains the thinking behind Dulux’s Let’s Colour social initiative and how it is starting to brighten some of the world’s deprived areas.
Film illustrating ‘Chemical Island’ idea for the world’s largest paper mill.
The fourth asks ‘How do you make vast quantities of paper make good sustainable sense?’ then explains how the world’s biggest paper mill based in Brazil needs chemicals which in turn need energy to be manufactured and transported. The film illustrates the ingenious ‘Chemical Island’ idea that will save a vast amount of that energy.
The films were written by Naresh Ramchandani, Tom Edmonds and Zoe Quirk, designed by Angus Hyland, Fabian Herrmann, Zara Moore and Kyle Wheeler, and directed by Simone Nunziato, with sound mixed by WAM London.