New Work: McQueen Beijing

William Russell has designed Alexander McQueen’s latest store which opened recently in Beijing. Located in the city’s Sanlitun North Village, the store adheres to the same concept which has already been rolled out in London, Milan, New York, Los Angeles, Las Vegas, Moscow, Bahrain, Osaka, Vilnius and Kuwait.

The two storey, 400-square-metre boutique is the largest to date and is fitted out with the now characteristic sculpted forms. The entire space gives the impression that it has been carved out of a solid block with lighting cleverly concealed within display units and suspended from the ceiling.

McQueen will be opening a new store in Bangkok and a bespoke menswear concession in Selfridges in the near future.