New Work: Fashion’s Night Out at Rockefeller Center
Tonight Rockefeller Center rolls out the red carpet for Fashion’s Night Out, the annual celebration of fashion and design at stores around the world. Pentagram’s Michael Gericke and his team have designed an elegant promotional campaign for the event, which will transform Rockefeller Center into a red carpet experience with live music and a fashion show highlighting clothing and accessories from the Center’s specialty stores. The graphics feature Rockefeller Center’s iconic architecture conceptually paired with fashion-related symbols. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.
The Pentagram team is also responsible for the current advertising campaign and graphic program for Top of the Rock, the observation deck at Rockefeller Center.
Project Team: Michael Gericke, partner-in-charge and designer; Matt McInerney and Kelly Sung, designers.