New Work: London Design Festival 2012

For the sixth year running, Pentagram’s Domenic Lippa and his team have created the visual identity and promotional materials for the London Design Festival, one of the biggest events in the design industry.

Lippa says, “Yet again its been a pleasure to have collaborated with the London Design Festival on this year’s graphics, but in particular working with Ben Evans and John Sorrell. The theme for this year was an obvious decision considering it is the Festival’s tenth year. As with previous years we collectively agreed on a strong and bold execution of the theme by just concentrating on different ways of saying 10 – whether by using the numerals, symbol or the word itself.”

“One of the strengths I feel for the work produced is the restriction of just using the red colour which really forces us to take a direct approach through all the touchpoints we need to hit”, says Lippa.

Lippa and his team have strived to keep the visual identity of London Design Festival fresh and inspiring from year to year, with previous designs including hand-painted marks and folded typography.