New Work: Archtober 2012
New York is currently celebrating its second Archtober, the annual month-long celebration of architecture and design that takes place during October. The festival presents conferences, lectures, tours, exhibitions, films and other events that focus on the importance of architecture and the built environment in New York. Participating organizations and events include the AIA, the Cooper-Hewitt, the Museum of Arts and Design, Open House New York, the Architecture & Design Film Festival, the Designers & Books Fair, Bring to Light, and many more.
Pentagram’s Luke Hayman and his team have created the graphics for this year’s festival, building on the identity they created for last year’s Archtober. The identity features a yellow frame that suggests a box on a calendar or a space on an architectural plan. The second Archtober falls in 2012, and this year’s graphics add the shapes of a number “2” to the mix, along with the color blue.
The team also once again helped create a special Archtober Lounge at the Center for Architecture. Last year, the designers installed a giant wall calendar in the space with pages that were ripped off to kick off each day’s events. This year, the space becomes the calendar itself, with a timeline of days running down the length of the gallery and a large blue arrow moved along the wall to point out each day’s events. A large map of the city pinpoints locations of the 31 “Buildings of the Day” that are open for special tours, and digital displays highlight these buildings and other daily events. The team also designed a printed guide for the festival that was distributed with copies of New York Magazine and is available for download. Get your copy of the guide here.
Project Team: Luke Hayman, partner-in-charge and designer; Shigeto Akiyama, Braulio Amado, Erica Peterson and Yooin Cho, designers; Selina Hunt, project coordinator.