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Celebrating Pentagram’s 40th Anniversary

Pentagram recently celebrated our 40th anniversary with a gala party in New York. Over 1,000 friends, clients and colleagues gathered at the Edison Ballroom near Times Square to dine, drink and dance, with our current international partnership and many past partners in attendance.

To help set the mood, Natasha Jen and her team designed supersized 5-feet-high by 7-feet-wide “speech bubble” balloons that were suspended from the ceiling of the ballroom (no small talk at this party!) while Emily Oberman and her team created a montage of iconic movie moments from the past 40 years that played on screens throughout the venue.

The “epic bacchanal” recently received the “Midlife Crisis Averted Award” in Design Observer’s year-end wrap-up. Here’s to 40 more!

Photographs by Federico Rodriguez-Caldentey.