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New Work: ‘Darling, I Got You a Paperclip’

With the world economy in tailspin, splashing out on expensive gifts for your loved one might be a bad move these holidays.

But fear not, because the Pentagram annual holiday card is here to help. Darling I got you a paperclip features a set of twelve gift tags that show how with a little creative thinking, even the cheapest present can show the richness of your love.

The presents featured include dental floss, a tennis ball, some batteries, a box of matches, a pack of sweeteners, and, of course, a paperclip.

The 12 tags are printed on white perforated card with silver backing for some restrained Christmas cheer, and are presented in a grey book with a single austere hole that runs from cover to cover, allowing each tag to be attached by ribbon or string to a low-expense gift.

Naresh Ramchandani says, “How can you give a generous gift while tightening your purse strings? With this special set of austerity gift tags, designed to make your love go further than your budget can.”

Click here to view the full set of gifts and tags.

Project team: Naresh Ramchandani, writer and partner; John Rushworth, designer and partner; Tom Edmonds and Nick Malster, writers; Joe Stephenson, designer.