New Work: ‘Deck the Holidays’ at Rockefeller Center
Home to the world’s most celebrated Christmas tree, the famous ice skating rink, a one-of-a-kind observation deck, and many top shops and restaurants, Rockefeller Center is New York’s most iconic place for the holidays, attracting hundreds of thousands of visitors every year. Michael Gericke and his team at Pentagram have designed a festive holiday campaign for the Center and Top of the Rock. Featuring the tagline “Deck the Holidays,” a play on “deck the halls,” the bright graphics of the campaign combine holiday symbols like snowmen, reindeer and Christmas trees with the familiar forms of the deck’s viewfinders and the iconic architecture of the Center. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.
The holiday campaign can be seen on posters and banners throughout the plaza and surrounding city streets and will remain on view through January 7. The Pentagram team is also responsible for the current advertising campaign and graphic program for Top of the Rock.
Project Team: Michael Gericke, partner-in-charge and designer; Matt McInerney and Kelly Sung, designers; Amy Boyd, project coordinator.