Preview: Made In Cloister
In 1995, Naples became a UNESCO world heritage site for its cultural significance. Within the city are regions rich in history that show its Ancient Greek origins through architecture, monuments and traditions expressed through craft and art.
In the historic centre of the city, dating back to the 16th Century, are the cloisters of the Church of Santa Caterina. Once a beautiful district, it has been neglected for many years and has become a rough area of the city. David de Blasio, Rosa Alba Impronta and a group of friends saw the area and decided to take it on as a restoration project which they named Made In Cloister, injecting life back in to the cloister through art, craft, culture and creativity.
Pentagram’s Harry Pearce was asked to help the project by creating its identity. To do this meaningfully, Pearce immersed himself in the historic area of Naples, ensuring he could produce a graphic representation of a place that was deeply rooted in its history. Additionally, Pearce had to ensure that the identity represented the many functions of Made In Cloister which include housing artists in residence, being a platform for artisan craft-making, having a cafe and a gift shop and running exhibitions.
Harry saw that the graphic language of the city was inseparable from its architecture. This realisation became the inspiration for the ‘C’ symbol created from the form of the actual cloister arch and doorway.
Accompanying the symbol, a redrawn stencil alphabet was directly inspired by the plethora of stencil lettering in the streets that surround the ancient cloisters. The colours and textures of the city are woven into the fabric of the identity to form its colour palette.
Pearce has selected a small edited photo-essay of the forms, colours and textures of the city that inspired him. He explains:
“I made several visits to Naples and spent many days walking there, losing myself in the spirit of one of the most beautiful, inspiring and unnerving cities in the world. The power of colour, texture and raw typography is visceral. Between the bone-strewn subterranean world of the crypts and the vaulted sunlit domes of churches, the living streets are clothed in poetry, protest and love.”
Project team: Harry Pearce, Partner-in-charge and designer, Jason Ching, Associate and designer, and Diogo Soares, designer.