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New Work: Pepsi and the Super Bowl at MetLife Stadium

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When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors. Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.

Calling All Young Creatives

Fancy spending a day at Pentagram London working with one of its Partners to create a poster to inspire the world? This is your chance.

Pentagram Partner Naresh Ramchandani has launched a poster design competition for his environmental charity Do The Green Thing, in collaboration with WWF for their Earth Hour campaign. Last year, Do The Green Thing lead the countdown to Earth Hour in March 2013, inspiring over 11 million around the world with 23 posters from world-class creatives.

New Work: ‘Deck the Holidays’ at Rockefeller Center

Home to the world’s most celebrated Christmas tree, the famous ice skating rink, a one-of-a-kind observation deck, and many top shops and restaurants, Rockefeller Center is New York’s most iconic place for the holidays, attracting hundreds of thousands of visitors every year. Michael Gericke and his team at Pentagram have designed a festive holiday campaign for the Center and Top of the Rock. Featuring the tagline “Deck the Holidays,” a play on “deck the halls,” the bright graphics of the campaign combine holiday symbols like snowmen, reindeer and Christmas trees with the familiar forms of the deck’s viewfinders and the iconic architecture of the Center. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.

New Work: LOOK!

When it comes to traffic safety one of the most powerful tools we have is our eyes. Working with the New York City Department of Transportation, Pentagram’s Michael Bierut and team have designed a playful new symbol and campaign that reminds pedestrians and drivers to look before entering crosswalks and intersections.

In a busy city like New York, it’s often not easy to know which way to look. Inspired by the “look right, look left” signage on the streets of London and other cities, the new symbol consists of a single simple word––“LOOK!” The graphic turns the “O”s of the word into a pair of eyes, with the pupils positioned to the left or right to let pedestrians know exactly which way to look. New Yorkers are accustomed to glancing down as they walk, and on the pavement the graphic becomes a quick and intuitive cue, easily understood by pedestrians of all ages and languages. The signage is currently being applied to intersections throughout the city.

New Work: Fashion’s Night Out at Rockefeller Center

Tonight Rockefeller Center rolls out the red carpet for Fashion’s Night Out, the annual celebration of fashion and design at stores around the world. Pentagram’s Michael Gericke and his team have designed an elegant promotional campaign for the event, which will transform Rockefeller Center into a red carpet experience with live music and a fashion show highlighting clothing and accessories from the Center’s specialty stores. The graphics feature Rockefeller Center’s iconic architecture conceptually paired with fashion-related symbols. Pentagram developed the campaign with Tishman Speyer, who own and manage Rockefeller Center.

New Work: Top of the Rock


Michael Gericke and his team have designed a new campaign for Top of the Rock, the observation deck at Rockefeller Center.

New York City never looks better than it does from Top of the Rock©, the observation deck at the summit of the landmark 70-story skyscraper 30 Rockefeller Center© in the heart of Midtown Manhattan. The spectacular unobstructed views from Top of the Rock stretch from New York harbor to the south, to Central Park to the north, from the Hudson River to the outer boroughs and beyond.

Pentagram’s Michael Gericke and his team have designed a bold and elegant new advertising campaign and graphic program for Top of the Rock that highlights the amazing one-of-a-kind vistas seen from the deck. The campaign, which will run throughout the year, appears in print advertisements, promotions and websites, and on posters, digital kiosks, banners and buses throughout New York. The campaign is especially visible at Rockefeller Center itself, where the colorful graphics build awareness for the millions of visitors who pass through the center.