Quick Link: I Give an X Campaign Featured on Quartz
Quick Link: I Give an X Featured in The Guardian
Quick Link: It’s Nice That Features ‘I Give an X’
Founded in 1962 on humanitarian principles, Al-Dabbagh is a family-run organisation with a unique philosophy that balances earning with philanthropy to deliver impact and scale for the greater good. Having set targets for 2020, Al-Dabbagh asked Naresh Ramchandani and Domenic Lippa to create a film to communicate its unique ecosystem and ambitions.
Quick Link: Marina Willer Defines Branding for Design Week
Naresh Ramchandani explores how every piece of creative work can do good.
Stuck to my psyche is a post-it note reminding me of the kind of work I always want to do. On the note are the words ‘… and don’t forget to change the world.’ It’s a pretty big phrase for a small imaginary post-it but it’s there to remind me that, every time I make a piece of creative work, I have the choice to make the world a little better or a little worse with that work, and the second option is not an option.
Pentagram’s Naresh Ramchandani explores what technology can’t give us this Cyber Monday.
Cyber Monday is upon us. Completing four days of rampant consumerism that began with Black Friday, it is our annual commercial clickfest, and boy do we splurge. On this day last year, the UK spent £10,000 every second, mostly on technotronica. And today we are likely to beat our previous record as we salivate on this year’s screens at next year’s screens, frantically wondering what combination of phone, tablet, television, console and camera can complete us, can make us more on it and with it than we already are.
When fans arrive at MetLife Stadium this Sunday for Super Bowl XLVIII, they’ll be greeted by a dramatic new entrance for Pepsi, one of the game’s major sponsors. Designed by Pentagram’s Michael Gericke and his team, the huge installation transforms the gate into an unexpected celebration of the Pepsi brand, complete with a pair of unique graphic sculptures inspired by the Pepsi bottle and a four-story high rendition of the famous Pepsi Globe logo.