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New Work: Nigel Cabourn – The Army Gym


William Russell and team have designed Nigel Cabourn’s new flagship store in London. Based in Covent Garden, the store is Cabourn’s first outside of Japan.

The interior of the store reflects the brand, which is inspired by traditional British military uniforms and the iconic outerwear of famous explorers. As with all of Cabourn’s stores, the London edition takes aesthetic clues from old army gyms.

New Work: MHL Marylebone

MHL 0037

2001 marked the beginning of long-standing collaboration between Pentagram Architect William Russell and Margaret Howell. Twelve years later, the inherently simple and open design concept they envisioned has become a strong motif throughout her worldwide store network, including flagships in Tokyo, Paris and London.

The New Cavendish Street store is the second retail space in London designed by Russell for Howell’s diffusion brand MHL. Original features such as the parquet flooring and wooden shop front were restored, and new birch wood shelving and stainless steel fittings were added, reflecting the blend of authentic and contemporary found in the MHL range. Following in the same style as previous MHL stores designed by Russell, the space has a workshop like feeling, reflecting the workwear aesthetic of Howell’s clothing designs.

New Work: One M&T Plaza Vestibule

A new entrance vestibule to Minoru Yamasaki’s M&T Bank headquarters in downtown Buffalo has recently been completed to a design by Pentagram partner Lorenzo Apicella.

Located on Washington St., behind a grand banking hall facing a public plaza on Main Street, the vestibule is significantly larger than the original built in 1967. Where narrow exterior stairs previously led to a simple entrance lobby, two wider stairs now lead to two entrance lobbies, seating areas, and secure access controls into the building’s elevator lobby. The materials and details of this larger vestibule draw directly however from those of the original, and its form and siting aim to enhance the original experience of entering the building from the street.

New Work: Mouki

William Russell was approached by Maria Lemos, founder of Rainbowwave Showroom, to develop the in-store experience for her new concept store, Mouki. Located on up-and-coming Chiltern street in the Marylebone area of London, the boutique houses hand-picked fashion, accessories, beauty and lifestyle goods from around the world.

The interior of the store was of great importance to Maria – she wanted a space that was quiet and minimal to reflect the nature of the collections.

Let’s Fill This Town With Artists

Since 2001, Pentagram partner Angus Hyland has worked with Cass Art to develop their graphic language. In 2007, he was joined by fellow Pentagram partner, and architect William Russell, who created the retail experience of the new stores. This video case study shares the story of the long standing collaboration between Pentagram and Cass Art.

This is the second video in a series of case studies ‘Designed by Pentagram’. Watch the first one, about William Russell’s work with Alexander McQueen here.

New Work: Tantrum

Tantrum, a new retail concept aimed at teenage girls, has launched its flagship store at Westfield Stratford in London. Pentagram partners William Russell and Domenic Lippa collaborated to develop the interior store design, brand identity and graphic language.

The logotype, designed by Lippa was based around Din rounded, with some characters re-drawn to give the identity personality. In addition, Lippa and his team decided that the identity could be moved, overlapped, made into outlines and played with to keep it fresh.

New Work: Robert Welch Store in Bath, UK

Best known for their classic modern silverware designs, Robert Welch have recently opened a new store in Bath, England, with designs by Lorenzo Apicella and his team in San Francisco.

Located in Broad Street, in the heart of Medieval Bath, the store’s interior design language builds on Apicella’s Robert Welch flagship studio store in Chipping Campden, completed in 2009. There, a series of sparsely lit cottage rooms were opened up and connected to a central Design Studio and a story wall featuring the life and work of Robert Welch.

In Bath, the same focal displays are also at the heart of the store, this time scaled to suit a space typical to this part of the city—long and narrow with a busy street on one side and a small public courtyard on the other.