This Sunday the landmark AMC television series “Mad Men” signs off with its final episode. But just because the show is over, that doesn’t mean you have to say goodbye to Don Draper: he lives on in a custom one-of-a-kind bench installed for the summer in midtown Manattan.
Over the course of seven seasons, viewers have become obsessed with the meticulously detailed world of ad man Draper and his colleagues in the “Golden Age” of advertising in 1960s New York. We caught up with several fans who reflected on the show’s impact—and what just might happen in the last episode—as they visited the Mad Men bench. In the words of one fan, “Unfortunately all things come to an end, but we’ll always have reruns.”
Designed by Pentagram’s Lorenzo Apicella, Michael Bierut and Emily Oberman, this “monument to Mad Men” transforms the iconic graphic of Draper from the show’s opening title sequence into a sleek bench where fans can “drape” like their hero. As one visitor told us, “How often do you get to sit next to Donald Draper?”
The bench is on display outside the Time & Life Building, once the fictional home of Sterling Cooper Draper Pryce, at 1271 Avenue of the Americas (between 50th and 51st Streets) through the summer.
Project Team: Lorenzo Apicella, Michael Bierut and Emily Oberman, partners-in-charge and designers; Jonathan Correira, designer; Matthew Clare, associate and designer; Dragan Skuljevic, designer; Julia Lindpaintner, project coordinator.
Over the course of seven seasons, the landmark series “Mad Men” has charted the rise of ad man Don Draper in the “Golden Age” of advertising in 1960s New York. Today AMC unveils a special installation that commemorates the show’s impact in the city. Designed by Pentagram’s Lorenzo Apicella, Michael Bierut and Emily Oberman, the monument takes the form of a sleek, elegant bench that features the iconic graphic of Draper from the show’s opening title sequence. Pentagram project coordinator Julia Lindpainter worked closely with AMC and the bench’s fabricator, DCL, to manage the design’s careful execution.
The bench is located outside the Time & Life Building, the fictional home of Sterling Cooper Draper Pryce (changed to Sterling Cooper & Partners in the sixth season), where Draper and fellow characters Roger Sterling, Peggy Olson, Joan Holloway and Peter Campbell work in the series. “Mad Men” creator Matthew Weiner and stars Jon Hamm, Elisabeth Moss, January Jones, Christina Hendricks and John Slattery were on hand today for the sculpture’s unveiling.
The installation coincides with the show’s final seven episodes, which kick off on Sunday, April 5. The bench will be on display in the Time & Life Building Plaza at 1271 Avenue of the Americas (between 50th and 51st Streets) for fans and passersby to enjoy from March 23 through the summer.
Each year, the Buffalo/Western New York chapter of the American Institute of Architects presents awards to honor excellence in architectural design. We are proud to announce that Pentagram partner Lorenzo Apicella’s design for the One M&T Plaza Entrance Pavilion has received one of three Honor Awards in the 2014 AIA Buffalo/WNY Design Awards program.
William Russell’s concept for Christian Louboutin’s men’s shoe boutique in Selfridges has been shortlisted for a World Interior News award.
Selfridges has the largest dedicated men’s shoe department in the world, selling over 250 brands. The boutique offers a luxurious space in this crowded retail environment.
Russell and his team were briefed to create an immersive, masculine environment that captured the theatricality of Christian Louboutin’s designs. Contrasting materials and textures express this sense of drama and reflect the joyfulness that is synonymous with the personality of the French designer.