From establishing the tone of a brand to setting the mood for an environment, color is an inherent and invaluable component of graphic design—one that designers often use intuitively, without even recognizing it. Pentagram’s Eddie Opara has created a comprehensive new reference for using color in design, Color Works: An Essential Guide to Understanding and Applying Color Design Principles, out now from Rockport. Co-written with John Cantwell, the book is a highly readable primer on everything designers need to know about color, from scientific theory to cultural significance. It also features case studies by leading designers about their most colorful projects, including essays by Stefan Sagmeister, Paula Scher, Michael Rock, Brian Collins, Tony Brook, Gael Towey, karlssonwilker and Matt Pyke (Universal Everything), among others.
Continue reading “New Work: ‘Color Works’”
In his never-ending quest to capture the Road Runner, Wile E. Coyote has been a faithful customer of the Acme Company, whose products—Spherical Bombs, Rocket Skates, Spring-Powered Shoes—invariably fail him at the worst possible time. Pentagram’s Daniel Weil has reimagined designs for five of these gadgets, rendered as a series of highly detailed technical diagrams. The drawings were inspired by Ian Frazier’s classic humor essay Coyote v. Acme and accompany a republishing of the article for Pentagram’s annual holiday card.
Continue reading “New Work: ‘Coyote v. Acme’”
Quick Link: Pentagram Papers 43: Drawing McCarthy Noted on Eye Magazine
Quick Link: Pentagram Papers 43: Drawing McCarthy Featured on It’s Nice That
Pentagram recently invited friends, clients and colleagues to “Join the Party” to celebrate the publication of our newest Pentagram Paper, Drawing McCarthy, at a reception at Pravda in New York. The Paper collects a series of previously unpublished drawings created by the artist Arline Simon as she watched the Army-McCarthy hearings when they were originally televised in 1954. Simon was in attendance at the party, as were Victor Navasky, who contributes an essay to the Paper, and Pentagram’s Emily Oberman, who designed the book and also contributes an essay about the artist, who happens to be her mother.
The New York Times recently selected Drawing McCarthy for its 2013 Holiday Gift Guide, in which Times art critic Roberta Smith called Simon’s drawings of the hearings “spare, lovely things, primarily linear, that teeter appealingly between caricature and realism.” A limited number of copies of Drawing McCarthy are available for $20 each, with all proceeds to be donated to the American Civil Liberties Union. Contact email@example.com for details.
Continue reading “Celebrating ‘Drawing McCarthy’”
Quick Link: Pentagram Papers 43: Drawing McCarthy Featured in The New York Times Holiday Gift Guide
Quick Link: Michael Bierut Answers the Designers & Books Proust Questionnaire—Books Edition
This year Vanity Fair celebrates its 100th anniversary as the quintessential modern magazine. Founded in 1913 and published until 1936 (when it was folded into Vogue), then revived in 1983, VF is one of Condé Nast’s flagship publications and has exhaustively chronicled pop culture, society, politics, business, scandal and celebrity through periods of enormous change. Pentagram’s Luke Hayman and team have designed Vanity Fair 100 Years: From the Jazz Age to Our Age, a new commemorative book published by Abrams that tells the story of the magazine’s extraordinary first century.
Hayman and his team worked closely on the book with Graydon Carter, Vanity Fair’s editor-in-chief, and David Friend, editor of creative development, as well as Lenora Jane Estes, VF associate editor, and Chris Dixon, creative director. Vanity Fair has always published the best of the best in writing and images, and the main challenge in designing the book was having too much to choose from, all of it great.
Continue reading “New Work: ‘Vanity Fair 100 Years’”
The US spends roughly $1 billion a day overseas on foreign oil instead of investing the funds at home, where the economy badly needs it. At the same time, our dependence on oil from unstable countries endangers national security, and carbon dioxide emissions from burning oil contribute to climate change. In Terra Nova: The New World After Oil, Cars, and Suburbs, the scientist Eric W. Sanderson looks at how three powerful forces that drove American prosperity for the better part of a century are now detrimentally affecting the country’s quality of life. The book is a sequel of sorts to Mannahatta, Sanderson’s reimagining of what the island of Manhattan was like before the first settlers arrived. In Terra Nova, he looks ahead, and with a larger scope, envisioning what the US would be like if our dependence on oil, automobiles and urban sprawl were to end, and a new ecology was formed that valued the land, encouraged well-designed cities, and depended on America’s natural advantages in resources like wind, sun and heat, as well as ingenuity.
Pentagram’s Eddie Opara and team have created a design for Terra Nova that helps the book make its case through a clear, cogent layout and a series of 72 highly detailed diagrams. Sanderson’s writing is smart, creative and lively, and Opara has developed a corollary in engaging, user-friendly information graphics that complement the highly readable text. More than supplemental illustrations, the data visualizations are a key element of the book, helping Sanderson construct his arguments and communicate his vision.
Continue reading “New Work: ‘Terra Nova’”
Quick Link: A Look at Our New Pentagram Paper, Designed by Emily Oberman