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New Work: Sotheby’s


Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange (ticker symbol: BID). From its roots as a book dealership, the auction house has grown over the past three centuries into a global company that ranks alongside the great art museums in the breadth of its influence and expertise. Pentagram’s Abbott Miller has been collaborating with Sotheby’s over a two-year period to bring stronger coherence to the full spectrum of the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely with Sotheby’s leadership, collections specialists, and design and technology teams in New York and London to develop the comprehensive program.

2wice Featured in the Guggenheim’s Works & Process Series

Watch a video retrospective of 2wice, from its first incarnation as Dance Ink to its recent series of groundbreaking apps.

For two decades, Pentagram’s Abbott Miller has collaborated with the arts patron and publisher Patsy Tarr on pioneering new platforms for dance performance, first in the pages of Dance Ink magazine, then in the unique editions of 2wice. Most recently they have collaborated on a series of apps for 2wice that turn the digital screen of an iPad into a new kind of performance space. Their latest app, DOT DOT DOT, invites viewers to interact with the spatial and temporal representation of dance in a piece specifically designed, choreographed and scored for the digital tablet. On January 27 Miller and Tarr will discuss the app and their ongoing collaboration at “2wice: Dancing from Page to Stage to Screen,” a presentation in the performing arts series Works & Process at the Guggenheim.

Miller and Tarr will be joined at the talk by their DOT DOT DOT collaborators, the choreographer Tom Gold and videographer Ben Nicholas. The event is part of the 30th anniversary season of Works & Process at the Guggenheim and will be presented in the Frank Lloyd Wright-designed Peter B. Lewis Theater. Miller knows the museum well, having designed the look and feel of the Guggenheim identity, as well as the definitive history of its architecture. 2wice was recently honored by the alternative New York performance space La MaMa.

“2wice: Dancing from Page to Stage to Screen” will be presented Monday, January 27 at 7:30 pm at the Guggenheim Museum, 1071 Fifth Avenue in New York. Tickets are available here.

Update: Loyola Marymount University Magazine


Pentagram partner DJ Stout and designer Barrett Fry in our Austin office have been designing LMU Magazine, the magazine of Loyola Marymount University in Los Angeles, since they reworked it in 2010. At the time, the Austin team changed the publication’s name from Vistas to LMU Magazine, created LMU Magazine Online, and developed an LMU Magazine App for tablets and mobile. Stout and Fry have collaborated with the magazine’s talented Art Director Maureen Pacino and Editor Joe Waklee-Lynch since the launch issue of the redesign. The new Fall 2013 issue includes a feature on LMU alumnus Van Partible, who created the cartoon classic “Johnny Bravo” while he was a student. Partible sports a “Bravo-esque” bouffant on the front cover of the publication, and his two-dimensional alter-ego shows off the animator’s towering inspiration on the back cover (watch a short film about the cover shoot on LMU Magazine Online).

New Work: World Wildlife Magazine

Pentagram Partner DJ Stout and designer Carla Delgado in our Austin office have designed World Wildlife magazine, a new publication for the World Wildlife Fund based in Washington, DC. The World Wildlife Fund—the group with the iconic Panda logo—is the world’s leading conservation organization. The WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.

When the WWF started envisioning World Wildlife magazine they knew they wanted to find new ways to inspire their members and partners, connect them to nature, and bring them closer to their conservation work through vivid storytelling, compelling photography and first-class design. They reached out to Pentagram Austin at the beginning of the year and the first issue of World Wildlife debuted last month. In addition to the flagship print publication, Stout and Delgado designed a smaller digest of the magazine that includes a collectible wildlife poster that can be pulled out and framed or hung on the refrigerator, and Associate partner Julie Savasky, with Hunter Cross, created a tablet app adaptation of the magazine.

New Work: Stanford Business Magazine


The Stanford Graduate School of Business is one of the most prestigious MBA programs in the world and is currently ranked as the No. 1 business school in the United States by U.S. News & World Report. (It shares the top spot with Harvard.) Located in the heart of Silicon Valley, Stanford GSB is part of a community that includes many of the world’s most forward-looking companies, and the school has an ambitious vision of business as a force for social good. Pentagram’s Luke Hayman and team have redesigned Stanford Business magazine, the quarterly alumni publication, with a new format inspired by Stanford’s commitment to innovation.

Hayman worked closely with Stanford Business’s new editor-in-chief Michael Freedman to develop the redesign. Freedman joined the publication from a background in news journalism, and true to the school’s mission, has re-imagined the alumni magazine with a format that is lively, engaging and impactful, and helps connect GSB to the world at large. The first issue of the redesign was launched in the spring, and the new Summer 2013 issue is out now.

Update: Drexel University’s EXEL Magazine

ExelMagazine2013-cover-front copy

The second edition of EXEL, the annual research magazine published by Drexel University in Philadelphia, began hitting mailboxes earlier this month. The new 2013 issue was designed and produced by partner DJ Stout and lead designer Carla Delgado in Pentagram’s Austin office, following their successful design of the magazine’s inaugural issue in 2012.

The latest incarnation of the award-winning publication features an eye-catching school of fish swimming about on its cover. The magazine’s distinctive cover format unfolds to reveal the word DREXEL, a large graphic letter “X” and 23 exotic fish representing a sampling of species native to Brazil’s imperiled Xingu River, including Peckoltia sabaji, named after Academy of Natural Sciences of Drexel University Ichthyology Collection Manager Mark Sabaj Perez. Like the premier issue, the second edition of EXEL features a wide array of visually dynamic scientific photography, illustration and infographics used in modern, inventive layouts to express Drexel’s rich research narratives. “Our emphasis is on featuring the research—the actual subject matter of the research—not just the researchers,” says Stout. “Science and research is inherently interesting. All a designer needs to do is find the right image and get the hell out of the way.”

New Work: ‘SELF’

Published by Condé Nast, SELF magazine focuses on the latest in women’s health, fitness, nutrition and beauty. Pentagram’s Luke Hayman and team have created a fresh, modern look for the magazine that captures its active, empowering point of view. The team worked with Editor in Chief Lucy Danziger and Creative Director Cynthia Hall Searight on the makeover, which launched earlier this spring.

Awards: CASE 2013 Circle of Excellence Awards

Pentagram is pleased to announce that several of our projects in higher education have been honored by the Council for Advancement and Support of Education (CASE) in its 2013 Circle of Excellence Awards. CASE is a professional association serving educational institutions and their departments in alumni relations, communications, development and marketing.

DJ Stout and his team at Pentagram Austin collaborated on award-winning projects from several schools. Middlebury Magazine won the Grand Gold Award in the Design category for the cover of its Summer 2012 issue, the first of Stout’s redesign. The magazine also received a Bronze for Periodical Design. EXEL, the yearly research magazine published by Drexel University, received a Gold Award in the Annual Magazines category. And The USC Dornsife 100, a special publication designed for the capital campaign of The USC Dana and David Dornsife College of Letters, Arts and Sciences, was honored with the Gold Award in the Institutional Relations Publications category.