In 2013 Pentagram’s Austin office created World Wildlife, the new flagship publication for World Wildlife Fund (WWF) based in Washington DC. WWF—the group with the iconic panda logo—is the world’s leading conservation organization. WWF works in 100 countries and is supported by 1.2 million members in the United States and close to 5 million around the world. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to international, and ensures the delivery of innovative solutions that meet the needs of both people and nature.
Now partner DJ Stout and designer Kristen Keiser in Pentagram’s Austin office have redesigned WWF’s gift catalog, WWF’s annual fundraising effort. In addition to gifts like T-shirts and tote bags, WWF supporters are given the opportunity to make symbolic adoptions of wildlife around the world, and based on the level of their donations receive a formal adoption certificate, a species spotlight card, a full-color photo and a soft plush representation of the animal, or animals, they care about. The donations generated by the catalog are used in general support of WWF’s conservation efforts around the world. So far the Winter 2014-2015 gift catalog has increased sales by 10 percent.
In his new high-profile book America’s Bitter Pill, the journalist and media entrepreneur Steven Brill explores the complex issues around American health care and healthcare reform, from the hard-won fight for the Affordable Care Act to the inner workings of Big Pharma, hospital pricing and the insurance industry. Pentagram’s Michael Bierut and his team have created a pair of striking illustrations for the cover story on the book in this week’s New York Times Book Review, using adhesive bandages to form images of the United States and the American flag.
To create the illustrations, Bierut and Pentagram designer Britt Cobb collected stock images of bandages and painstakingly placed them at various sizes to form a silhouette of the continental US (made with 272 bandages) for the cover and the Stars and Stripes (72 bandages) for an interior spread. The country’s diversity of healthcare approaches is reflected in the sheer variety of bandages, from typical “Band-Aid”-style strips of different colors to unusual shapes like butterfly and spot bandages.
Pentagram’s Paula Scher has created the cover design for this weekend’s edition of The New York Times Book Review, a special issue devoted to the subject of Russia. Inspired by Constructivist typography, Scher’s design suggests the breadth of the issue’s content, which ranges from contemporary Russia to its political history and its relationship with the US. The arrangement of type reads not only as RUSSIA, but also as USSR and USA. (Scher has a longstanding love for Constructivist type and helped revive its use in postmodern design; her iconic Best of Jazz poster turns 35 this year.)
Scher recently designed the cover of another special issue of the Book Review that focused on women and power.
Project Team: Paula Scher, partner-in-charge and designer; Irina Koryagina, designer.
The New York Times Book Review has commissioned Pentagram’s Paula Scher to design the cover for a special issue on women and power. Published with the paper’s Sunday, October 12 edition, the section features reviews of new books by female authors including Lena Dunham, Gail Sheehy and Katha Pollitt, among others, as well as essays about influential women including Kirsten Gillibrand, Sonia Sotomayor and Caitlin Moran. For the cover image, Scher created a graphic pattern that is both spiky and soft, with lines that radiate from the title typography.
Project Team: Paula Scher, partner-in-charge and designer; Rory Simms, designer.
Circular is the members magazine of The Typographic Circle, the non-profit, all-volunteer organisation for anyone with an interest in type and typography. Designed by Pentagram’s Domenic Lippa and Jeremy Kunze, the latest issue of the publication, Circular 18, puts type front and center with a layout that is almost entirely typographic. Circular 18 is the tenth consecutive issue designed by Lippa and his team.
The Typographic Circle prides itself on providing a platform for a number of voices, and is known for its series of diverse monthly lectures by leading industry figures, as well as the London presentation of the annual New York Type Directors Club exhibition. Speakers at Circle events have included Trevor Beattie, Stefan Sagmeister, Ken Garland, Jonathan Barnborook, Anthony Burrill, Rick Poynor and Sir John Hegarty, among others. Lippa has had a long-standing relationship with the organisation, having served on the committee for many years and also as its Chair.
These many different voices come into play in the new Circular. Each edition of Circular is individually designed, giving Lippa and his designers an opportunity to explore different typographic solutions. The previous issue, Circular 17 (from 2011), was completely visual. For the new issue, Lippa wanted to create a design that was predominantly typographic. Titled “Words & Images,” the new issue features a series of interviews with previous guest speakers conducted by Lippa himself, as well as other members of the Circle executive committee, including current chairperson Alan Dye of NB Studio, Louise Sloper and Val Kildea.
This year’s edition of The Atlantic’s annual Ideas issue focuses on creativity and “how genius happens.” To celebrate the theme, the magazine invited three leading artists and designers to create images for a collection of cover for the issue, each highlighting a different aspect of creativity.
For his cover, Pentagram’s Eddie Opara rendered the brain as a colorful network of lines and connections. The illustration accompanies “Secrets of the Creative Brain,” an article by the neuroscientist Nancy C. Andreasen about the brain processes that foster creativity. In his note about the cover series, Atlantic Creative Director Darhil Hooks says Opara presents “the brain—an unfathomably complex organ—as an object both simple and beautiful.” Other covers for the issue were created by Shepard Fairey and Geoff McFetridge.
Quick Link: Circular 18 Featured on It’s Nice That
Quick Link: Circular 18 Featured on Creative Review