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New Work: ‘The New York Times Book Review’

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The New York Times Book Review has commissioned Pentagram’s Paula Scher to design the cover for a special issue on women and power. Published with the paper’s Sunday, October 12 edition, the section features reviews of new books by female authors including Lena Dunham, Gail Sheehy and Katha Pollitt, among others, as well as essays about influential women including Kirsten Gillibrand, Sonia Sotomayor and Caitlin Moran. For the cover image, Scher created a graphic pattern that is both spiky and soft, with lines that radiate from the title typography.

Project Team: Paula Scher, partner-in-charge and designer; Rory Simms, designer.

New Work: ‘Circular 18’

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Circular is the members magazine of The Typographic Circle, the non-profit, all-volunteer organisation for anyone with an interest in type and typography. Designed by Pentagram’s Domenic Lippa and Jeremy Kunze, the latest issue of the publication, Circular 18, puts type front and center with a layout that is almost entirely typographic. Circular 18 is the tenth consecutive issue designed by Lippa and his team.

The Typographic Circle prides itself on providing a platform for a number of voices, and is known for its series of diverse monthly lectures by leading industry figures, as well as the London presentation of the annual New York Type Directors Club exhibition. Speakers at Circle events have included Trevor Beattie, Stefan Sagmeister, Ken Garland, Jonathan Barnborook, Anthony Burrill, Rick Poynor and Sir John Hegarty, among others. Lippa has had a long-standing relationship with the organisation, having served on the committee for many years and also as its Chair.

These many different voices come into play in the new Circular. Each edition of Circular is individually designed, giving Lippa and his designers an opportunity to explore different typographic solutions. The previous issue, Circular 17 (from 2011), was completely visual. For the new issue, Lippa wanted to create a design that was predominantly typographic. Titled “Words & Images,” the new issue features a series of interviews with previous guest speakers conducted by Lippa himself, as well as other members of the Circle executive committee, including current chairperson Alan Dye of NB Studio, Louise Sloper and Val Kildea.

New Work: ‘The Atlantic’ Ideas Issue

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This year’s edition of The Atlantic’s annual Ideas issue focuses on creativity and “how genius happens.” To celebrate the theme, the magazine invited three leading artists and designers to create images for a collection of cover for the issue, each highlighting a different aspect of creativity.

For his cover, Pentagram’s Eddie Opara rendered the brain as a colorful network of lines and connections. The illustration accompanies “Secrets of the Creative Brain,” an article by the neuroscientist Nancy C. Andreasen about the brain processes that foster creativity. In his note about the cover series, Atlantic Creative Director Darhil Hooks says Opara presents “the brain—an unfathomably complex organ—as an object both simple and beautiful.” Other covers for the issue were created by Shepard Fairey and Geoff McFetridge.

Update: Drexel University’s EXEL Magazine 2014

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The third edition of EXEL, the annual research magazine published by Drexel University in Philadelphia, begins hitting mailboxes this month. The new 2014 issue was designed and produced by designer Carla Delgado in Pentagram’s Austin office, with DJ Stout serving as art director and partner-in-charge. The Pentagram team, working with programmer Hunter Cross, also developed EXEL magazine’s online counterpart, exelmagazine.org.

The latest issue of the award-winning publication features an eye-catching shot of PVC pipe on its cover. Yes, PVC pipe—plastic pipe. The magazine’s distinctive cover format unfolds to reveal the name Drexel, a large graphic letter “X,” and a striking image of the blue pipe. Like the previous issues, the third edition of EXEL features a wide array of visually dynamic scientific photography, illustration and infographics, which are used in inventive layouts to express Drexel’s rich research narratives.

“Our emphasis is on featuring the research—the actual subject matter of the research—not just the researchers,” says Stout. “We believe science and research is inherently interesting.”

New Work: ‘Golf Digest’

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Golf is played by nearly 30 million Americans, but the sport still has the image of an old-man’s game. Golf Digest, the most widely read golf publication in the world, recently introduced a new format designed to connect with millennial golfers (ages 25-34)—the magazine’s fastest growing segment of readership—as well as the traditional core golfer (age 50-plus). Designed by Pentagram’s Luke Hayman and team, the update refreshes the Condé Nast publication with a contemporary format that captures the excitement, energy and style of the sport.

Hayman and his team worked closely with Golf Digest creative director Ken DeLago and editor-in-chief Jerry Tarde on the redesign. The new look complements an editorial shift that includes more lifestyle content, intended to appeal to a wider audience (and the advertisers looking to reach them). The format opens up the magazine for a looser, more playful feel that conveys the game’s athleticism and virtuosity, as well as the growing “cool” of golf culture, embodied by player-fans like Justin Timberlake and Jimmy Fallon. For the designers, part of the challenge was finding new methods to visually represent the subject—to break up the monotony of pictures of golf course greens against the bright blue sky, or to show golf tips like swing paths in an unexpected way.

Awards: CASE 2014 Circle of Excellence Awards

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Pentagram is pleased to announce that several of our projects in higher education have been honored by the Council for Advancement and Support of Education (CASE) in its 2014 Circle of Excellence Awards. CASE is a professional association serving educational institutions and their departments in alumni relations, communications, development and marketing.

“The annual CASE awards are a big deal in the college and university world,” says DJ Stout, partner in Pentagram’s Austin office. “They are kind of like the Academy Awards of higher education. I’m excited that several of our publication designs won Gold Awards, but it’s also very gratifying that our talented designers received recognition for their outstanding editorial design work.”