Pentagram continues its collaboration with The Atlantic with the December 2011 issue, on newsstands next week. Luke Hayman and his team have art directed the issue, utilizing the redesign they originally created for the magazine in 2008. The issue is the second in a series the team is designing for the magazine, following an eye-catching November issue that garnered significant buzz this fall.
Hayman and his team once again worked with photo editor Ayanna Qunint to highlight a series of striking images in the magazine. The new issue includes a long-form piece about the United States’ troubled partnership with Pakistan, and the cover features an arresting photograph of a Pakistani fighter alongside the headline, “The Ally from Hell.” The designers have been commissioned to art direct at least one more issue of the magazine following this one.
This month Pentagram had the privilege of revisiting one of our favorite recent projects, the redesign of The Atlantic. Luke Hayman and team were invited to art direct the November issue of the magazine, on newsstands today. Hayman, with Michael Bierut, redesigned the iconic general-interest magazine in 2008, creating a smart and striking framework for its wide-ranging editorial voice.
The November issue gave the designers an opportunity to make the most of this framework. The cover story, “All the Single Ladies,” is an investigation by writer Kate Bolick of “the new scarcity” of marriageable men given the current economy and increased opportunities for women, using her own story as a case study for the piece. Bolick was photographed by Chris Buck for the cover—a rarity for the magazine, which does not typically feature an article’s author on the cover—and the portrait matches the bold tone of the piece, which is already creating a healthy amount of buzz. Inside the magazine, the team collaborated with photo editor Ayanna Qunint on a mix of powerful images that set off the strong, simple structure established in the 2008 redesign. Hayman and his team have been commissioned to art direct at least two more issues of the magazine following this one.
The Netherlands is perhaps the most design-savvy country in the world, and Eigen Huis & Interieur (Home & Interior) is the magazine that brings the Dutch love for design home. With a broad, eclectic focus, EH&I covers everything from interior design, architecture and products to art and culture for an audience that encompasses homeowners and design aficionados, practicing designers and architects. Pentagram’s Luke Hayman and his team have redesigned EH&I with a bold new format that asserts the magazine’s position as the leading authority on modern home design.
2wice, the visual and performing arts journal, has always provided an alternative performance space for dance, one that had the advantage of being a permanent record of this most ephemeral art form. Now 2wice has published its first iPad app, “Merce Cunningham Event,” a tribute to the legendary choreographer (1919-2009) that combines live-action video, interviews and historic dance photography originally developed in collaboration with Cunningham. The app is available for free downloads through iTunes, building upon Cunningham’s lifelong interest in using technology to present dance in new ways.
Advertising, like the media, has been undergoing a massive transformation in recent years. Audiences and consumers have splintered across countless platforms and niche markets. Advertising, media buying and brand building have been joined by new fields like branded content, social networks, guerrilla marketing and digital strategies. Monolithic agencies are diversifying into specialized divisions and boutique firms. To take all this in, advertising industry trade Adweek is consolidating its three titles—Adweek, Brandweek and Mediaweek—into one publication that launches today in a bold new format designed by Pentagram’s Luke Hayman.
In the early 1990s Adweek split into the three titles to serve different segments of the advertising community, distinctions that are increasingly murky today. (In recent months, the three titles have been sharing much of the same content.) The new Adweek is published by Prometheus Global Media, who purchased the title from Nielsen along with other trades like Billboard and The Hollywood Reporter, which Prometheus reintroduced as a glossy monthly last fall. Prometheus is led by Richard Beckman, a long-time publishing executive who has a vision of transitioning Adweek from a trade magazine to a B-to-I, or “business to influencer,” title that targets thought leaders and consumers across industries, not just advertising. Adweek’s new editorial director of the new Adweek is Michael Wolff, the journalist, Vanity Fair columnist and media entrepreneur, who has a unique perspective on the changes in the industry. Wolff announced the unified Adweek in an open letter on the cover of last week’s issue, writing: “It’s time for one conversation, not separate ones.”
The past year marked the start of an exciting new presentation for First Things, the journal published 10 times a year by the Institute on Religion and Public Life. Pentagram’s Luke Hayman and Shigeto Akiyama have significantly redesigned the ecumenical journal, an interdenominational publication disseminating Institute news, intellectual essays and poetry.
The cover of each new issue now features a striking ink drawing by illustrator Leanne Shapton set against a deep solid ground color, replacing the former text only cover. The journal logo has been redesigned with a custom-tailored font to evoke traditional handcrafted lettering one might find in a church.
Builder magazine has undergone an extensive redesign by Pentagram’s Luke Hayman and his team. Published by Hanley Wood, the number one media company covering construction, the title is the industry leader. The redesign took place as part of a holistic company initiative, following a thorough period of self-evaluation as Hanley Wood looked both internally and at the trade as a whole, for realignment and innovation.
Innovation became a major thrust for the project as the construction industry and associated businesses are rapidly evolving and adapting to new technology. As more of Builder’s content migrated online, the existing print structure was poised for change.