New at Pentagram

Luke Hayman at Pratt

Quick Link: Luke Hayman at Pratt

New Work: ‘Rosebud’

Following James Biber’s “Weeds”-inspired dining room, currently on view in New York, we continue our foray into “green” design with what may be the first “Hydroponic Growers Lifestyle” magazine ever published. Julie Savasky and DJ Stout in the Austin office have designed Rosebud, a new magazine from Advanced Nutrients that debuts with its October issue. Based in Vancouver, Advanced Nutrients manufactures and distributes over fifty super-fertilizers and growth enhancement products with evocative names like Big Bud, B-52, Wet Betty, Voodoo Juice, Tarantula, and Bud Candy for hydroponic gardeners and enthusiasts the world over.

New Work: Cedars-Sinai Medical Center

Kit Hinrichs and Belle How in San Francisco have redesigned Discoveries, a semi-annual publication of Cedars-Sinai Medical Center, the largest non-profit academic hospital in the United States. Pentagram’s challenge was to invigorate and redefine the magazine’s graphic and editorial viewpoint to better articulate the major research initiatives of the institution and simultaneously make it more compelling, flexible and distinctive to its audience.

Update: ‘Upstreet’

The upmarket French men’s magazine Upstreet covers fashion, film, culture, art and architecture. The design development by Angus Hyland and team in issue no. 77, out now, builds on the redesign introduced in issue 76 and further strengthens the identity and graphic impact of the magazine. The redesign included the transfer of the sans serif masthead font to internal headlines and the introduction of a more decorative font, Tiffany, for news items and fashion spreads. In the new issue, this bolder typography becomes a key element of the layout, and with a greater use of the magazine’s striking vertical rules, gives the page layout stronger impact and a more cohesive look overall.

A look inside after the jump.

New Work: ‘Tennis’

Tennis magazine has made a winning return to the newsstands this year. While the title is not exactly coming out of retirement, years of various stylistic and editorial additions and subtractions had begun to detract from its original energy. When James Martin assumed the position of editor last year he chose Pentagram to bring back the publication’s swing.

Martin and art director Gary Stewart teamed up with Pentagram partner Luke Hayman to rediscover the magazine’s youthful spirit. Hayman found new inspiration, ironically, in the archives of Tennis itself. He wanted to invoke the intensely action packed and competitive glory days of tennis—those of John McEnroe, Björn Borg, & Jimmy Connors—but with fewer short-shorts. Drawing from the visual language of three decades past, Hayman merged it with sporty, bright and youthful colors, alongside bold photography, to give Tennis a more contemporary look that would still appeal to its established audience. “It needs to reconnect with a young energetic audience, but it shouldn’t look like a kids’ magazine,” explains Hayman.

‘@Issue’ Becomes a Blog

The brainchild of Kit Hinrichs, writer Delphine Hirasuna and Peter Lawrence of the Corporate Design Foundation, @Issue: Journal of Business and Design has now been turned into a blog, at the URL atissuejournal.com.

Fifteen years ago, the three founded the print version to present visually rich case studies of how good design has contributed to business success. The journal, officially published by Corporate Design Foundation, became a huge success, peaking at a circulation of 100,000. The print edition of @Issue has had to take a hiatus due to the downturn in the economy. Both to keep the brand alive and to seize the opportunity to expand the reach of the publication, the journal has gone online as a blog. The site has already attracted thousands of visitors from 66 countries. “Atissuejournal.com is not meant to replace the print journal,” Kit says. “Our intention is to publish shorter, more topical stories on the blog, and more indepth, analytical pieces in print.”

Palladium and Upstreet on CR Blog

Quick Link: Palladium and Upstreet on CR Blog

New Work: ‘Palladium’

Angus Hyland and his team have redesigned the British men’s magazine Palladium. Launching with Issue 5, available this month, the revamp introduces a number of new design elements whilst retaining some of the recognisable, existing features. We have reinvigorated the overall identity by increasing the pace and rhythm of the layouts and adding stronger typography for the titles of key sections, interviews and fashion. The new design also makes greater use of the diagonal stripe that has always been a signature part of the magazine’s visual identity.

2wice Exhibition on Design Arts Daily

Quick Link: 2wice Exhibition on Design Arts Daily

New Work: ‘Upstreet’

Angus Hyland and his team have completed a redesign of the French men’s magazine, Upstreet.