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New Work: The Artful Project

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Marina Willer and team have designed a pop-up gallery in an ice-cream van for The Artful Project.

The Artful Project is an online gallery that makes bold and original art work affordable to a new generation of buyers. The van is the gallery’s physical space, and represents their goal of making art accessible and attainable to everyone.

The van is coated in striking colours and patterns, which recreate the curiosity and delight that art can bring. It is designed to be loud and visible wherever it goes, whether it’s parked at the Frieze Art Fair or driving down the highway.

New Work: ‘World Wide Storefront’

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Call for submissions for the inaugural edition of World Wide Storefront, a new exhibition presented by the Storefront for Art and Architecture.

World Wide Storefront is a new exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe. Conceived as a kind of dispersed, deconstructed architectural survey—a grassroots alternative to large, established shows like the Venice Architecture Biennale—the exhibition aims to uncover, produce and discuss projects on a global scale from local points of view, and is designed to be primarily experienced through a portal website at wwstorefront.org.

Pentagram’s Natasha Jen and her team have created a dynamic identity for the exhibition that reflects its DIY spirit. The graphics are built around a grid motif inspired by maps, as well as the idea that a screen is essentially a grid of pixels. The rigid black-and-white framework holds a riotous mix of content—photographs, drawings, infographics, maps, typography, icons and more—giving the program an open, street-like feel. The identity has been extended to the WWSf website, as well as the exhibition’s eleventh site, the Storefront gallery in New York.

Jen also recently collaborated with Storefront on the identity and graphics for OfficeUS, the U.S. Pavilion at the 2014 Venice Architecture Biennale, and the design of the new Manifesto Series of books.

New Work: Archtober 2014

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It’s no wonder that October is one of our favorite months, what with the favorable weather, colorful leaves, and abounding Halloween candy. But this month is particularly special because it marks Archtober, the month-long annual festival of architecture and design in New York City. Now in its fourth year, Archtober highlights the city’s most compelling architectural and design in a series of tours, discussions, exhibitions, and films sponsored by a number of collaborating institutions. Pentagram partner Luke Hayman and team have designed the identity and exhibition graphics for Archtober 2014, building on the designs the team has developed for the festival since 2011.

New Work: ‘New Practices New York 2014’

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Presented by the New Practices Committee of the AIA New York Chapter, New Practices New York is a biennial competition that serves as New York City’s preeminent platform to recognize and promote new and innovative architecture and design firms. Pentagram’s Natasha Jen and team have designed the competition graphics and exhibition for New Practices New York 2014, currently on view at the Center for Architecture. The show opened this month as part of the Archtober festival and remains on view through January 17, 2015.

Jen’s graphics for the competition build on the identity she previously designed for the New Practices Committee in 2011. The logo presents a convergence of three lines: two come together to form a directional arrow, while the addition of a third creates a corner or symbol of dimensional space. This year’s New Practices New York competition has been organized around the theme “Action!,” and Jen’s design for the exhibition extends the strong black line of the logo into graphics that run across the walls and floor of the gallery to activate the space.

New Work: Double Space for BMW

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Every year, the London Design Festival (LDF) invites some of the world’s leading designers and architects to experiment with new materials and processes in landmark projects. These projects are focal points for the festival and are often in iconic spaces in London.

One of the landmark projects for LDF 2014 is ‘Precision & Poetry in Motion’ by Barber & Osgerby and BMW, an installation of two giant, curved mirrors in the V&A museum’s Raphael Gallery. The mirrors rotate at the top of the gallery, reflecting and distorting Raphael’s Cartoons and visitors alike.

Domenic Lippa and his team have designed a book to accompany the exhibition. The book uses mirrored typography throughout, from its packaging to its content. Its cover is made of mirrored board paper, further echoing its subject.

End of ‘Century’


A behind-the-scenes look at the development and installation of Century at the AIGA National Design Center.

This week is your last chance to see Century: 100 Years of Type in Design, the landmark exhibition at the
AIGA National Design Center that celebrates the incredible diversity of typefaces and their integral role in design over the past 100 years. Created by Pentagram’s Abbott Miller and produced and curated by Monotype, the exhibition transforms the AIGA gallery into an immersive environment of typography.

In this video, Miller and Monotype Type Director Dan Rhatigan talk about how Century came together. Miller’s concept for the exhibition design builds on the idea that a single period contains the DNA of a typeface. In the finished exhibition, the walls and floor of the gallery at AIGA have been covered in a pattern of 1,058 different periods, drawing from 630 typefaces.

Century is on view at the AIGA National Design Center in New York through Thursday, July 31.

New Work: Taiwan Pavilion at the Venice Architecture Biennale

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Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.