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New Work: 443 Greenwich Street

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Located in New York’s historic North TriBeCa neighborhood, 443 Greenwich Street is a landmark 1882 factory building that is being transformed into luxury residences. Pentagram’s Natasha Jen and her team have designed the brand identity and marketing campaign for the development, which features a distinctive monogram inspired by the building’s unique floor plan and industrial past.

Cooper Hewitt Reopens With Graphics by Pentagram

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Cooper Hewitt, Smithsonian Design Museum reopens today following a three-year renovation that restores the historic Andrew Carnegie Mansion and increases the museum’s exhibition space by 60 percent. Pentagram’s Michael Gericke and Eddie Opara and their teams have collaborated on the graphics for the revitalized institution, including a bold new graphic identity, website, signage, wayfinding and exhibition graphics.

Michael Gericke and his team developed a vibrant and contemporary signage and environmental graphics program for the mansion’s exterior and interior. The program includes the exterior identity, exhibition directories, wayfinding and donor recognition graphics. The Andrew Carnegie Mansion is a historic landmark and cannot be physically altered, so the team found ways to creatively integrate the signage into the building in an impactful but non-intrusive way.

New Work: New City Books

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New City Books is a joint publishing imprint of the Syracuse University School of Architecture and Princeton Architectural Press that explores architecture, landscape architecture, infrastructure, and planning in the redevelopment of the civic realm. Pentagram’s Michael Bierut and his team have designed the series, which highlights the formative nature of innovative design and makes a case for strategies that spur widespread support of reurbanization in American cities.

While the five books in the series are united by the topical thread of urban redevelopment and design, the content of each book is highly specific in its own right. Rather than applying the same design elements across the series, each book is distinguished by its own set of display typefaces for titles, heading, and the body copy, as well as a unique spine color that alludes to the information within. The New City Books wordmark is set in the same typeface as the copy within the corresponding book.

New Work: Café Royal

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Café Royal is an iconic London venue that has been a meeting and eating place for the avante garde for over a century. This year, it has reopened its doors as a luxury five-star hotel and private members club.

John Rushworth has developed the identity and collateral for the reimagined Café Royal, which takes into account its distinct history, as well as its contemporary renovation by architect, David Chipperfield.

New Work: Fulton Center

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Opening this Sunday, Fulton Center is a new transportation hub that will improve access and connections at the busiest subway interchange in Lower Manhattan. Located at the intersection of Fulton Street and Broadway, the Center provides a landmark gateway and transfer point for five major subway lines and 11 different trains served by the Fulton Street, Chambers Street–World Trade Center/Park Place and Cortlandt Street stations, as well as connections to the PATH system. The complex is projected to be used by 300,000 passengers daily and is also home to a new retail destination with shops and restaurants.

Working with the Metropolitan Transit Authority, Pentagram’s Michael Bierut and his team have designed an identity for Fulton Center that conveys its role as a transportation crossroads—and spotlights the unique artwork at its center.