This week Jimmy Fallon takes over hosting duties for “The Tonight Show,” the long-running NBC late-night talk show that celebrates its 60th anniversary this year. Pentagram’s Emily Oberman and team have designed the new identity for the series, updating the classic “Tonight Show” crescent moon with a full moon that signals Jimmy’s fresh take on the program, which has moved back to New York after more than 40 years in Los Angeles.
The crescent moon has been part of the “The Tonight Show” logo for much of the program’s history, starting with Johnny Carson’s three-decade tenure (1962-1992), into the Jay Leno years (1992-2009, 2010-2014), and even the brief Conan O’Brien interlude (2009-2010). With Jimmy’s arrival, we thought it was time to really bring the moon front and center. And so, the moon becomes the holding shape for the entire logo, creating a circular emblem that can be used as a photograph or a flat graphic.
We’re delighted to announce that Marina Willer’s work for the Serpentine Galleries has been shortlisted for Design Museum’s Design of the Year Award.
Willer worked with Brian Boylan to develop a united brand strategy for the Galleries, positioning Serpentine as an open landscape for arts and culture.
The identity is open, dynamic and thought-provoking. It features a custom typeface with a combination of sharp and rounded corners, and an aperture which opens up the logotype.
Last month the University of Colorado Boulder (CU-Boulder) began unveiling a new visual strategy created by Pentagram. Partner DJ Stout and designers Kristen Keiser and Stu Taylor in Pentagram’s Austin office worked closely with the university’s communications team led by Frances Draper, Michael T. Campbell and Jon Leslie to develop the comprehensive branding initiative.
An updated identity scheme designed by Landor Associates was adopted by the University in 2010. The University of Colorado system includes CU Denver, CU Colorado Springs, CU Anschutz Medical Campus (in Denver) and the original campus in Boulder. Stout and his team were engaged by CU-Boulder a year ago this month and tasked with the challenge of developing a visual strategy that would distinguish the mothership from the other three campuses in the University of Colorado system. The new strategy needed to convey the distinctive personality of CU-Boulder without violating the systemwide identity guidelines developed by Landor.
“The trick was coming up with something that expressed the unique, quirky character of the Boulder campus while wearing the straitjacket of the new identity system,” says Stout. “I felt a little bit like Houdini at times.”
Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
Have you ever had a great cup of tea at a music festival?
YANG CHAI is a new brand from a Munich-based entrepreneur which sources and creates new tea varieties and then makes them available at festivals, at open air markets and through an online shop.
YANG CHAI targets a young, design-conscious audience and therefore wanted to provide an alternative to the current tea brand trends. “We wanted to position this brand well away from the ‘homely’ or ‘organic’ looking tea brands which have come to the market in recent years”, says Justus Oehler, Pentagram partner.
If you think Crouch End is just a small suburb of North London, think again. It is actually the home of the Crouch End Festival Chorus, one of Britain’s major symphonic choirs, regular voices on Doctor Who soundtracks, frequent performers at the Royal Albert Hall and collaborators with the likes of Ray Davies, Noel Gallagher and the BBC Symphony Orchestra.
Although its roots are in North London, the Crouch End Festival Chorus was looking for a visual identity that expressed a European outlook and a global reputation.
Harry Pearce and his team have created a visual identity with descriptive typography building out from the logotype, representing the swell of music. The typography changes colour to guide the eye and to allude to textural changes in music.
New York City is known for its canyons of concrete, but the metropolitan area also encompasses over 5,300 acres of forests and 3,100 acres of wetlands and river systems. (Altogether, New York City’s natural parkland would fill Manhattan from the Battery to 125th Street in Harlem.) The Natural Areas Conservancy is an affiliate of the New York City Department of Parks and Recreation with the mission to protect, restore, and manage the expansive natural areas already within the city’s urban park system. Pentagram’s Paula Scher has created a new identity for the organization that brings the beauty of these spaces to the fore.
The identity utilizes photography to show exactly what the Natural Areas Conservancy is trying to preserve. The program uses photographs by Joel Meyerowitz that were originally commissioned by NYC Parks for the 2009 book Legacy: The Preservation of Wilderness in New York City Parks. Scher suggested the images be used for the Natural Areas identity, and Meyerowitz gave access to the photos as a gift to the city.
“People see Joel’s photos and say, ‘That’s New York City?,’” says Scher.