Pentagram

New at Pentagram

Skip to content

New Work: ‘thingworld’

1_thingworld_LogoMark

Presented by the National Art Museum of China, thingworld: International Triennial of New Media Art is the third edition in the museum’s series of large-scale surveys looking at current trends in art created with new media technologies. One of the most comprehensive international exhibitions staged in China, the 2014 triennial features 58 works by 65 established and emerging artists from 22 countries around the world. Pentagram’s Natasha Jen and her team have designed the identity, graphics and catalogue for the exhibition, on view this summer in Beijing.

Following earlier editions that focused on more ephemeral forms of new media art, the theme of this year’s triennial is “thingness”—object-based works that explore the salience of things. As triennial curator Zhang Ga describes it, “The world is a thing world…Thing is everything.” Many of the displayed works examine how objects mediate experience between people and the world around them.

Jen’s identity for the exhibition is built around customized Chinese typography. Chinese characters are pictograms—representing things—and the thingworld letterforms have themselves been objectified through modification.

New Work: Montague Street Business Improvement District

MBID BLOG_REV-01

Located in the heart of Brooklyn Heights, Montague Street is one of Brooklyn’s most charming downtown streets and an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit organization with the mission of making the street a great place to work, live and shop.

Oberman and her team worked closely with the BID’s Executive Director Brigit Pinnell to develop the identity. Oberman knows Montague Street well, having called it home for the past 8 years.

New Work: College Football Playoff

cfp-trophy-set1

The College Football Playoff National Championship trophy is the ultimate goal of college football teams across the United States. Awarded to the winner of the College Football Playoff National Championship Game, the trophy represents the highest level of team achievement in the Division 1 NCAA sport.

Pentagram’s Michael Gericke and his team have created a dynamic and contemporary design for the trophy. Commissioned for the new era of the College Football Playoff, the trophy will be presented on-field to the winner of the Championship Game on January 12, 2015.

The new trophy is designed to be raised in celebration by the winning team. An ascending virtual football, the trophy’s handcrafted gold brackets surround a hardened steel core. The design features a focused football at the center of the base that rises within the trophy to form an actual-size ball. Standing at a total height of three feet, the trophy and base are two integral but separate pieces, so the trophy may be lifted up independently when it is awarded at the championship game.

New Work: Taiwan Pavilion at the Venice Architecture Biennale

1_Logo_Eng

Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.

New Work: Penguin Press

PP_blog10

Founded in 2003 by the esteemed editor Ann Godoff, Penguin Press is an imprint of Penguin that publishes literary fiction and quality non-fiction by a distinguished list of authors that includes Thomas Pynchon, Zadie Smith, Ron Chernow, John Berendt, Michael Pollan and Errol Morris, among many others. Pentagram’s Michael Bierut and his team have designed a new identity for Penguin Press that establishes an iconic symbol for the imprint. Bierut and his designers also recently developed the new brand identity for Penguin Random House, Penguin’s parent company.

Type Dancing: A Visual Identity for Riotous Company

CEFC_for blog_v4

Pentagram’s Harry Pearce and his team have created a new visual identity and a series of performance materials for Riotous Company, the dance and theatre group that creates large-scale performances and chamber pieces with a worldwide collective of composers, dancers, singers, actors, writers and visual artists. Riotous Company’s work has been created in collaboration with leading companies and festivals in South Africa, Cuba, Nepal, Palestine, Portugal, Macedonia, Denmark and the UK.

The logotype was created by staging the typography, manually building a miniature stage and allowing the type to perform. The core idea of type integrating with performance weaves through all the poster work and becomes the visual language for the brand.