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New Work: The Mansion on Marylebone Lane

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John Rushworth has developed a strategy and visual identity for The Mansion on Marylebone Lane, a 22-unit development in Central London that modernises the concept of a mansion block.

Rushworth’s approach was informed by London’s long history of mansion buildings. A result of the population boom during the industrial revolution, mansion blocks were built in the late 19th century to meet the demands of the new wealthy to have a pied-à-terre in the capital. A distinctly London-based idea, these apartment blocks use Queen Anne’s, Arts and Crafts and Edwardian style architecture, and are unified by red brick facades with terracotta detailing. The blocks are concentrated in the historically wealthy areas of Kensington, Marylebone and Knightsbridge.

Individual and Collective: Working with Richard Rogers

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Marina Willer and team have created a new identity for Rogers Stirk Harbour and Partners, Richard Roger’s award winning architecture firm that, amongst others, has designed the Pompidou Centre in Paris, the Lloyd’s Building in London (which in 2011 became the youngest ever to be given Grade I-listed status), and the Stirling Prize winning Madrid Barajas Airport.

New Work: Choice Works

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Animated version of the Choice Works identity.

Pentagram’s Paula Scher and her team have designed the identity and event graphics for Choice Works, a party and art auction to benefit Planned Parenthood Federation of America and Planned Parenthood of New York City. Support from the event will help provide affordable or free reproductive health care to New Yorkers and fight to protect women’s rights in every state across the U.S.

The auction features artworks donated by leading artists including Cindy Sherman, Laurie Simmons, Marilyn Minter, Jeff Koons, Matthew Barney, Roni Horn, Nan Goldin, Kara Walker, Alex Katz, Richard Serra, Richard Prince, Ryan McGinley, Louise Lawler, Sarah Sze, Dana Schutz, Lisa Yuskavage, and many others. The event will be held at Sotheby’s in New York this Friday, May 15.

USA Pavilion Opens at Expo Milano 2015

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This weekend Expo Milano 2015, the world’s fair, opened in Milan, Italy. Organized around the official theme “Feeding the Planet, Energy for Life,” the Expo features exhibits and events from 147 participating countries—including 54 national pavilions—that explore ways to produce healthy, safe and sustainable food for the world. Pentagram’s Michael Bierut and his team have created the identity and environmental graphics for the USA Pavilion, which is designed by James Biber of Biber Architects.

Titled “American Food 2.0, United to Feed the Planet,” the USA Pavilion focuses on innovations in the farm-to-table food model and sustainable production. Biber’s striking design for the Pavilion reinterprets the architectural forms of the barn and other agricultural structures and includes a 7,200 square-foot, football-field-length vertical farm that has been planted with a variety of vegetables, grains and herbs. The harvestable crops are grown in hydroponic planters on louvers that open and close like shutters, giving the building a feeling of transparency. (In addition to “farmers” tending to the fields each day, there will be periodic performances by acrobats.)

New Work: Ten Trinity Square

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John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of Asia in super prime real estate.

The brief was to reinvigorate the purpose of the building and create a long-term vision that would also support Reignwood’s future investments in the sector. To do this, the project had to be positioned in a way that recognised its location, architecture and historical importance.

New Work: Success Academy

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Success Academy is the largest and highest performing network of charter schools in New York City. Founded and led by former city councilwoman Eva S. Moskowitz, Success Academy’s growing group of publicly funded, privately operated schools includes 24 elementary schools, seven middle schools and one high school that provide education for nearly 9,500 students across the city. Primarily serving underprivileged children, SA consistently has the highest test scores of any schools in New York, regularly outperforming institutions in wealthier communities. Tonight Success Academy will celebrate its own continuing “success” at its Third Annual Spring Benefit.

Pentagram’s Michael Bierut and his team have designed a graphic identity for Success Academy that conveys the schools’ innovative educational mission. The system extends to environmental graphics that help motivate students and build school spirit at Success Academy locations, which share space with New York City public schools.