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New Work: Montague Street Business Improvement District

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Located in the heart of Brooklyn Heights, Montague Street is one of Brooklyn’s most charming downtown streets and an important commercial corridor that hosts a mix of more than 100 shops, restaurants and services along tree-lined blocks of architecturally historic buildings and residences. Pentagram’s Emily Oberman and her team have designed a new identity for the Montague Street Business Improvement District, the not-for-profit organization with the mission of making the street a great place to work, live and shop.

Oberman and her team worked closely with the BID’s Executive Director Brigit Pinnell to develop the identity. Oberman knows Montague Street well, having called it home for the past 8 years.

New Work: College Football Playoff

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The College Football Playoff National Championship trophy is the ultimate goal of college football teams across the United States. Awarded to the winner of the College Football Playoff National Championship Game, the trophy represents the highest level of team achievement in the Division 1 NCAA sport.

Pentagram’s Michael Gericke and his team have created a dynamic and contemporary design for the trophy. Commissioned for the new era of the College Football Playoff, the trophy will be presented on-field to the winner of the Championship Game on January 12, 2015.

The new trophy is designed to be raised in celebration by the winning team. An ascending virtual football, the trophy’s handcrafted gold brackets surround a hardened steel core. The design features a focused football at the center of the base that rises within the trophy to form an actual-size ball. Standing at a total height of three feet, the trophy and base are two integral but separate pieces, so the trophy may be lifted up independently when it is awarded at the championship game.

New Work: Taiwan Pavilion at the Venice Architecture Biennale

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Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.

Lai’s pavilion design is a response to the official Biennale theme of “Fundamentals,” set out by the Biennale’s chief curator, Rem Koolhaas. Scattered within the gallery of the Palazzo delle Prigioni, the pavilion’s collection of small houses forms an interior township of misfit parts. Each structure stands for one domestic activity or program, such as the House of Sleep (the bedroom), the House of Social Eating (the dining room), the House of Shit (the bathroom), and so on. The various houses are embodied by frame-like, freestanding structures that Lai calls “superfurniture.”

New Work: Penguin Press

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Founded in 2003 by the esteemed editor Ann Godoff, Penguin Press is an imprint of Penguin that publishes literary fiction and quality non-fiction by a distinguished list of authors that includes Thomas Pynchon, Zadie Smith, Ron Chernow, John Berendt, Michael Pollan and Errol Morris, among many others. Pentagram’s Michael Bierut and his team have designed a new identity for Penguin Press that establishes an iconic symbol for the imprint. Bierut and his designers also recently developed the new brand identity for Penguin Random House, Penguin’s parent company.

Type Dancing: A Visual Identity for Riotous Company

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Pentagram’s Harry Pearce and his team have created a new visual identity and a series of performance materials for Riotous Company, the dance and theatre group that creates large-scale performances and chamber pieces with a worldwide collective of composers, dancers, singers, actors, writers and visual artists. Riotous Company’s work has been created in collaboration with leading companies and festivals in South Africa, Cuba, Nepal, Palestine, Portugal, Macedonia, Denmark and the UK.

The logotype was created by staging the typography, manually building a miniature stage and allowing the type to perform. The core idea of type integrating with performance weaves through all the poster work and becomes the visual language for the brand.

Preview: Philadelphia Museum of Art

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Pentagram’s Paula Scher has designed a bold new identity for the Philadelphia Museum of Art that puts “art” front and center. Iconic and expressive, the logo customizes the letter “A” in the word “art” to highlight the breadth of the Museum’s remarkable collection. The identity launches this week with the unveiling of plans for a major renewal and expansion of the Museum by the celebrated architect Frank Gehry.

One of the largest museums in the United States, the Philadelphia Museum of Art has a world-class collection of more than 227,000 works and more than 200 galleries presenting painting, sculpture, works on paper, decorative arts, textiles, and architectural settings from Asia, Europe, Latin America, and the United States. The Museum’s Greek Revival-style Main Building is one of Philadelphia’s great landmarks, and its 10-acre campus anchors the western end of the city’s Benjamin Franklin Parkway.