In 1995, Naples became a UNESCO world heritage site for its cultural significance. Within the city are regions rich in history that show its Ancient Greek origins through architecture, monuments and traditions expressed through craft and art.
In the historic centre of the city, dating back to the 16th Century, are the cloisters of the Church of Santa Caterina. Once a beautiful district, it has been neglected for many years and has become a rough area of the city. David de Blasio, Rosa Alba Impronta and a group of friends saw the area and decided to take it on as a restoration project which they named Made In Cloister, injecting life back in to the cloister through art, craft, culture and creativity.
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Quick Link: Domenic Lippa’s UAL Identity Shortlisted for Transform Awards Best Brand Architecture Solution
This spring the Deutsche Kinemathek — Museum für Film and Fernsehen in Berlin presents Martin Scorsese, the first major exhibition about the visionary American director of films including Mean Streets, Taxi Driver, Raging Bull, Goodfellas, The Departed, Hugo, among many others. The exhibition was principally compiled from Scorsese’s private collection in New York, as well as the collections of his frequent collaborators Robert De Niro and Paul Schrader, housed at the Harry Ransom Center at the University of Texas at Austin.
Pentagram partner Justus Oehler and designer David Steingrüber in the Berlin office have designed the identity and communications campaign for the exhibition. The core element is a graphic device that transforms Scorsese’s name into a prism-like sculptural image, created by layering the typography and making it transparent, and by integrating a portrait of the director. The campaign complements the graphic identity and previous campaigns Oehler has created for the museum.
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Emily Oberman designed the branding and commercial for Ablixa, the drug in the new film ‘Side Effects.’ (That’s Emily’s voice in the ad.)
Feeling tired, depressed or not like yourself? Perhaps you’d like to try Ablixa, the wonder drug at the center of “Side Effects,” the new film directed by Steven Soderbergh and written by Scott Z. Burns. In the film, a psychological thriller, Emily Taylor (played by Rooney Mara) is a depressive who is prescribed Ablixa by Jude Law’s Dr. Jonathan Banks, with deadly results. Opening today, the movie also stars Channing Tatum and Catherine Zeta-Jones and is Soderbergh’s “final” film as he retires to other pursuits.
The fictional drug Ablixa plays a pivotal role in the film, and the filmmakers turned to Pentagram’s Emily Oberman, a friend of Burns, to create a realistic identity and branding for the anti-depressant. Oberman and her team developed a program that has all the hallmarks of big pharma branding, including an scarily upbeat logo that appears everywhere in the film; pill packaging, marketing literature, a website and promotional items like mugs and pens; and a commercial for the drug, narrated by Oberman herself in its online version. Pentagram’s New York office briefly appears in the film as Mara’s workplace, where her character Emily sits at Emily Oberman’s desk. (Spooky!)
In his review of “Side Effects,” A.O. Scott of The New York Times gives the ad a rave: “The embedded commercial is a perfect parody of something that has become very familiar in recent years: a vague and seductive montage of sad and happy scenes accompanied by new-agey music and, interrupting the inspiring sales pitch, a sotto voce recitation of warnings and possible complications.” The Ablixa identity is so authentic it merited a critique on Brand New, where many commenters thought they were looking at an actual brand.
“We take a great deal of satisfaction from reports that most people in the audience seem to believe that this imaginary drug is real,” says Oberman.
Continue reading “New Work: Ablixa for ‘Side Effects’”
Pentagram’s Natasha Jen has designed a new identity for Milly, the fashion label of the designer Michelle Smith. Milly’s collections are both classic and contemporary, and have earned a devoted following that includes Gwyneth Paltrow, Victoria Beckham, Beyoncé, and Thandie Newton.
The new identity embodies Smith’s unique design sensibility, which juxtaposes modernity—clean, elegant silhouettes and impeccable details—with feminine flair: vibrant prints, bold colors, and luxurious fabrics and textures. Recently announced in WWD, the new identity will launch in full with Milly’s pre-fall collection this June.
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Quick Link: Emily Oberman Designs Identity for Wonder Drug Ablixa
When Pentagram Austin partner DJ Stout and his girlfriend Lana McGilvray decided to get married last summer she asked him for a logo and a website design instead of the traditional wedding ring. The marriage ceremony at the Mean Eyed Cat, a former chainsaw repair shop turned into a Johnny Cash tribute bar, was a bit untraditional to begin with, but this request really took the cake (there wasn’t a cake either, by the way). McGilvray had recently joined a public relations firm called Blast as a partner and needed a new identity and website. Stout enlisted the help of his colleagues Stu Taylor, who was the lead designer on the wedding project, and Hunter Cross, who developed and programmed the website.
“I think that put a lot of pressure on my guys,” says Stout. “The state of my marital bliss was riding firmly on their shoulders.”
On the flight back from their honeymoon in Paris, Stout scribbled the idea for the new logo on the back of a barf bag, and that was all it took. Lana loved it, but the website took a bit longer.
Continue reading “With This Logo I Thee Wed”
Today New York’s Grand Central Terminal celebrates its 100th anniversary with a rededication ceremony and day-long party that includes ballroom dancing, a LEGO replica, and shoe-shines at 1913 prices (10 cents). Over the past century the historic landmark has helped transport up to a million travelers a day and survived possible demolition (and imaginary Hollywood destruction) to become one of New York’s most beloved icons.
Pentagram’s Michael Bierut and his team created the anniversary identity, a graphic interpretation of the famous Tiffany clock that sits atop the information booth in the center of the station’s Main Concourse. The stylized version of the clock has its hands positioned at 7:13, or 19:13 in trainmaster’s time, a nod to the opening year. The graphics, originally announced last March, can currently be seen all over the terminal and city at large.
Here’s to another 100!
Quick Link: Billboard Identity Critiqued on Brand New
Hackney Laces is a community club that gives 12-17 year-old girls in London an opportunity to play football. There are many football clubs for younger girls, and many football clubs for women, but almost nothing in London for teenagers who love the beautiful game.
Originally known as Just Another Football Club, the club was named “Hackney Laces” by Pentagram’s Naresh Ramchandani. It needed to be a name that drew attention to the fact that the club was for girls, but since girls like to play football as competitively and as aggressively as boys do, the name also needed to sound tough. “Hackney Laces” struck that balance and also allowed the concept to be replicated in other parts of London if it took off – so Highbury Laces, Barnet Laces and so on.
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