The 83rd International Geneva Motor Show was a landmark event for Rolls Royce, with the launch of their new Wraith, which the carmaker calls the “most potent and technologically advanced” in its history. Justus Oehler and his team designed the customer experience for their exhibition space, building on his work with the company over the last two years and creating a narrative and a monolithic expression for the brand, encapsulating style and elegance.
The space was multifaceted, featuring a large lounge with a seating and bar area, an atelier, a sales area and glass cabinets with after-sales items. All areas were gathered around a Rolls-Royce car, a focal point in the space. Oehler designed the atelier shelves, with all its original pieces sourced from the Rolls-Royce workshops and factory. He also designed the information graphics and selected the materials needed to develop the overall look and feel of the space, collaborating with Puchner P3 architects based in Munich.
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When Pentagram Austin partner DJ Stout and his girlfriend Lana McGilvray decided to get married last summer she asked him for a logo and a website design instead of the traditional wedding ring. The marriage ceremony at the Mean Eyed Cat, a former chainsaw repair shop turned into a Johnny Cash tribute bar, was a bit untraditional to begin with, but this request really took the cake (there wasn’t a cake either, by the way). McGilvray had recently joined a public relations firm called Blast as a partner and needed a new identity and website. Stout enlisted the help of his colleagues Stu Taylor, who was the lead designer on the wedding project, and Hunter Cross, who developed and programmed the website.
“I think that put a lot of pressure on my guys,” says Stout. “The state of my marital bliss was riding firmly on their shoulders.”
On the flight back from their honeymoon in Paris, Stout scribbled the idea for the new logo on the back of a barf bag, and that was all it took. Lana loved it, but the website took a bit longer.
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At the end of last year, entrepreneur Andrew Paulson acquired the rights to the World Chess Championship. He asked Pentagram to re-enoble chess by branding the pinnacle of chess; giving the World Chess Championship an identity, campaign and experience that could restore its reputation as a contest between the world’s greatest minds and capture the interest of a new generation.
Partners John Rushworth, Daniel Weil and Naresh Ramchandani first created a system of names. They named Paulson’s organisation World Chess, reflecting the World Chess Championship and chess as a world game. This led to a system of names for each competition: World Chess Championship, World Chess Blitz Championship, World Chess Junior Championship, and so on.
With the names in place, they chose to bring World Chess alive through the qualities of intelligence and intensity; the exceptional intelligence needed to process every possibility and permutation that can play out across the sixty four squares, and the heightened intensity of winning or losing a contest against a mind that proves itself to be superior or inferior to your own.
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The London 2012 Olympics has been a very public success but behind it lies a less well-known story. Beginning in London’s Lower Lea Valley over thirty years ago, an intelligent piece of urban planning has not only helped to make the Olympics possible but is also going to turn the Olympic Park into a living neighbourhood after
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Pentagram’s Natasha Jen leads a special feature on “Women of Influence” in design in the July/August issue of Dwell, on newsstands now. The piece highlights “15 thinkers, planners, and makers (who) define today’s creative economy.” Kelsey Keith writes, “Regardless of media type—be it digital, print, or interface design for an Android phone—Natasha Jen sees the future of design as less compartmentalized. ‘I do enjoy working within these conventions,’ (Jen) says, ‘but I think the boundary between the physical and digital world will soften.’” Pictured are Jen’s designs for Flash:Light, the StreetFest competition, and the TransFoner app.
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