A former printing factory originally built in 1910, The Printing House in New York’s Far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences. Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods. Pentagram partner Emily Oberman collaborated with the team on messaging, writing and creative direction for the advertising.
The designers worked closely on the project with Corcoran Sunshine Marketing Group and the building’s developer, Myles J. Horn, who specializes in renovating and repositioning existing properties. The new conversion reconfigures 104 of the building’s 184 existing condominiums into 60 larger residences designed by the award-winning architectural firm workshop/apd, with a private mews designed by Gunn Landscape Architecture. Taking its cues from the renovation, the branding highlights The Printing House as, in the words of the campaign tagline, “A Revolution in Industrial Luxury.”
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Quick Link: Eddie Opara on Designing for Self-Worth (Video)
Pentagram is thrilled to announce that the DOT DOT DOT app designed by Abbott Miller has been nominated for a 2013 People’s Design Award. Presented by Cooper-Hewitt, National Design Museum and Smithsonian Magazine, the awards invite the public to vote for their favorite design from a pool of 20 nominees recognized for innovation. The contest runs through October 11, and the winner will be announced live at the National Design Awards Gala on October 17.
Cast your vote for DOT DOT DOT here. (One vote per day.)
DOT DOT DOT is one of several interactive designs nominated in the awards. Conceived and designed by Miller and developed in collaboration with 2wice publisher Patsy Tarr and the choreographer Tom Gold, the app invites viewers to interact with a dance designed, choreographed and scored for the iPad. The app uses a graphic interface of black and red dots that trigger different actions when touched by the user, defining the dancer’s movements through a series of vignettes. DOT DOT DOT is available for download from iTunes.
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Quick Link: Vote for Abbott Miller’s DOT DOT DOT App in the 2013 People’s Design Awards
Makr Shakr in action at this year’s Google I/O conference and Milan Design Week.
As any cocktail connoisseur knows, mixology is a precise science, and everyone has their own way of customizing their favorite drink. Makr Shakr was an installation at this year’s Google I/O conference that used robotic barmen to mix drinks in approximately one googol (that’s 10 to the power of 100) different crowd-sourced combinations. Developed by the MIT Senseable City Lab in collaboration with the Coca-Cola Company and Bacardi Rum, the project featured an identity, web application and data visualization designed by Pentagram’s Eddie Opara and team.
Conference attendees downloaded the Makr Shakr app on their handheld devices and mixed and selected ingredients as their own virtual barmen, then watched as the cocktails were crafted by three KUKA robots and delivered via conveyor belt. As the drinks were prepared, a digital display behind the bar showed the queue of drinks in the works, profiles of the users, and the precise mixture of ingredients in their drinks, as well as what cocktails and ingredients were trending across the crowd.
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Quick Link: Abbott Miller’s DOT DOT DOT App Featured on Fast Company
Quick Link: DOT DOT DOT App Featured on Wired Design
The iPad offers a uniquely interactive performance space that presents new opportunities for dance and choreography. DOT DOT DOT is a new app that invites viewers to interact with a dance designed, choreographed and scored for the digital tablet. Conceived and designed by Pentagram’s Abbott Miller, the app is the latest project from 2wice Arts Foundation, which Miller has worked with for many years. The app was developed in collaboration with 2wice publisher Patsy Tarr and the choreographer and dancer Tom Gold.
DOT DOT DOT uses a graphic interface of black and red dots that establish a diagrammatic space for a series of vignettes that users activate through the touchscreen. The app can be viewed in different registers that are accessed by swiping vertically and horizontally. Seen from above, the dots on the stage trigger different actions when touched. Seen from the side, the dots become columns that define the dancer’s movements. Another vertical swipe accesses a choreographic sequence seen from the corner of the stage. Along the way, Gold bounces across dots, spills a bucket of paint, and dances with his multiple selves; in another section of the app, the dots have morphed into a series of columns that form an increasingly dense forest. As he performs within this graphic environment, he presents himself as an intrepid performer, an avatar for the viewer.
DOT DOT DOT is now available for download from iTunes.
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Daniel Weil has created an interactive public exhibition for HIV charity Body & Soul’s award-winning, Life In My Shoes youth campaign.
‘Life in my Shoes’ is a multi-platform campaign that challenges the fear and misunderstanding that surrounds HIV. The campaign highlights the terrible isolation faced by young people with HIV with bold and anonymous silhouetted portraits of HIV+ teens, created by photographers Rankin and Suki Dhanda.
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The 83rd International Geneva Motor Show was a landmark event for Rolls Royce, with the launch of their new Wraith, which the carmaker calls the “most potent and technologically advanced” in its history. Justus Oehler and his team designed the customer experience for their exhibition space, building on his work with the company over the last two years and creating a narrative and a monolithic expression for the brand, encapsulating style and elegance.
The space was multifaceted, featuring a large lounge with a seating and bar area, an atelier, a sales area and glass cabinets with after-sales items. All areas were gathered around a Rolls-Royce car, a focal point in the space. Oehler designed the atelier shelves, with all its original pieces sourced from the Rolls-Royce workshops and factory. He also designed the information graphics and selected the materials needed to develop the overall look and feel of the space, collaborating with Puchner P3 architects based in Munich.
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