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New Work: GLUCK+

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The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.

A Canvas in the Cosmos

Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.

In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.

“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”

New Work: Sotheby’s

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Established in 1744, Sotheby’s is one of the world’s oldest and largest auction houses, and the oldest company listed on the New York Stock Exchange (ticker symbol: BID). From its roots as a book dealership, the auction house has grown over the past three centuries into a global company that ranks alongside the great art museums in the breadth of its influence and expertise. Pentagram’s Abbott Miller has been collaborating with Sotheby’s over a two-year period to bring stronger coherence to the full spectrum of the company’s identity and communications, including its website, catalogues, and magazine. Miller and his team worked closely with Sotheby’s leadership, collections specialists, and design and technology teams in New York and London to develop the comprehensive program.

2wice Featured in the Guggenheim’s Works & Process Series


Watch a video retrospective of 2wice, from its first incarnation as Dance Ink to its recent series of groundbreaking apps.

For two decades, Pentagram’s Abbott Miller has collaborated with the arts patron and publisher Patsy Tarr on pioneering new platforms for dance performance, first in the pages of Dance Ink magazine, then in the unique editions of 2wice. Most recently they have collaborated on a series of apps for 2wice that turn the digital screen of an iPad into a new kind of performance space. Their latest app, DOT DOT DOT, invites viewers to interact with the spatial and temporal representation of dance in a piece specifically designed, choreographed and scored for the digital tablet. On January 27 Miller and Tarr will discuss the app and their ongoing collaboration at “2wice: Dancing from Page to Stage to Screen,” a presentation in the performing arts series Works & Process at the Guggenheim.

Miller and Tarr will be joined at the talk by their DOT DOT DOT collaborators, the choreographer Tom Gold and videographer Ben Nicholas. The event is part of the 30th anniversary season of Works & Process at the Guggenheim and will be presented in the Frank Lloyd Wright-designed Peter B. Lewis Theater. Miller knows the museum well, having designed the look and feel of the Guggenheim identity, as well as the definitive history of its architecture. 2wice was recently honored by the alternative New York performance space La MaMa.

“2wice: Dancing from Page to Stage to Screen” will be presented Monday, January 27 at 7:30 pm at the Guggenheim Museum, 1071 Fifth Avenue in New York. Tickets are available here.

New Work: The Printing House

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A former printing factory originally built in 1910, The Printing House in New York’s Far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences. Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods. Pentagram partner Emily Oberman collaborated with the team on messaging, writing and creative direction for the advertising.

The designers worked closely on the project with Corcoran Sunshine Marketing Group and the building’s developer, Myles J. Horn, who specializes in renovating and repositioning existing properties. The new conversion reconfigures 104 of the building’s 184 existing condominiums into 60 larger residences designed by the award-winning architectural firm workshop/apd, with a private mews designed by Gunn Landscape Architecture. Taking its cues from the renovation, the branding highlights The Printing House as, in the words of the campaign tagline, “A Revolution in Industrial Luxury.”

DOT DOT DOT App Nominated for People’s Design Award

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Pentagram is thrilled to announce that the DOT DOT DOT app designed by Abbott Miller has been nominated for a 2013 People’s Design Award. Presented by Cooper-Hewitt, National Design Museum and Smithsonian Magazine, the awards invite the public to vote for their favorite design from a pool of 20 nominees recognized for innovation. The contest runs through October 11, and the winner will be announced live at the National Design Awards Gala on October 17.

Cast your vote for DOT DOT DOT here. (One vote per day.)

DOT DOT DOT is one of several interactive designs nominated in the awards. Conceived and designed by Miller and developed in collaboration with 2wice publisher Patsy Tarr and the choreographer Tom Gold, the app invites viewers to interact with a dance designed, choreographed and scored for the iPad. The app uses a graphic interface of black and red dots that trigger different actions when touched by the user, defining the dancer’s movements through a series of vignettes. DOT DOT DOT is available for download from iTunes.

New Work: Makr Shakr


Makr Shakr in action at this year’s Google I/O conference and Milan Design Week.

As any cocktail connoisseur knows, mixology is a precise science, and everyone has their own way of customizing their favorite drink. Makr Shakr was an installation at this year’s Google I/O conference that used robotic barmen to mix drinks in approximately one googol (that’s 10 to the power of 100) different crowd-sourced combinations. Developed by the MIT Senseable City Lab in collaboration with the Coca-Cola Company and Bacardi Rum, the project featured an identity, web application and data visualization designed by Pentagram’s Eddie Opara and team.

Conference attendees downloaded the Makr Shakr app on their handheld devices and mixed and selected ingredients as their own virtual barmen, then watched as the cocktails were crafted by three KUKA robots and delivered via conveyor belt. As the drinks were prepared, a digital display behind the bar showed the queue of drinks in the works, profiles of the users, and the precise mixture of ingredients in their drinks, as well as what cocktails and ingredients were trending across the crowd.