Tantrum, a new retail concept aimed at teenage girls, has launched its flagship store at Westfield Stratford in London. Pentagram partners William Russell and Domenic Lippa collaborated to develop the interior store design, brand identity and graphic language.
The logotype, designed by Lippa was based around Din rounded, with some characters re-drawn to give the identity personality. In addition, Lippa and his team decided that the identity could be moved, overlapped, made into outlines and played with to keep it fresh.
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Last night at 11 Downing Street, the UK’s Chancellor George Osborne presented Magnus Carlsen with the medal for his victory at the World Chess Candidate’s tournament in London.
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Best known for their classic modern silverware designs, Robert Welch have recently opened a new store in Bath, England, with designs by Lorenzo Apicella and his team in San Francisco.
Located in Broad Street, in the heart of Medieval Bath, the store’s interior design language builds on Apicella’s Robert Welch flagship studio store in Chipping Campden, completed in 2009. There, a series of sparsely lit cottage rooms were opened up and connected to a central Design Studio and a story wall featuring the life and work of Robert Welch.
In Bath, the same focal displays are also at the heart of the store, this time scaled to suit a space typical to this part of the city—long and narrow with a busy street on one side and a small public courtyard on the other.
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Pentagram’s Lorenzo Apicella has designed a new branch for M&T Bank in Newburgh, New York. The branch is the sixth to be completed using our design language for M&T, testing its adaptability and visual impact across a wide spectrum of site types and branch sizes.
Apicella has worked with M&T since 2008 to develop a distinctive brand language for the bank and its branches, to help set M&T apart from its competitors and create a 360-degree experience of the brand. The architecture demonstrates the core values of M&T with a forward-looking design that communicates both openness and security. Like M&T’s other new branches, the building has been constructed to Leadership in Energy and Environment Design (LEED) standards.
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For the last decade, Pentagram’s William Russell has worked with Alexander McQueen on their stores and interiors around the world. In this video, Russell tells his story working with Lee and the brand, sharing his favourite moments, the challenges and what he learned along the way.
Following his pop-up stores for ALDO Rise and Truth Or Dare, ALDO’s collaboration with Madonna, Daniel Weil has designed a pop-up store for ALDO in Galeries Lafayette, Paris.
Weil was given an oval space of nine square metres and a challenge: how to present as much of ALDO’s new autumn collection as possible within a restricted space that had no electricity so no opportunity for extra lighting.
Weil’s answer was a ‘trifolio’ – a table made in the form of three white corian petals. The white amplified the available light, while the trifolio shape not only maximised the oval space that Weil was given, it allowed ALDO to present the collection in three distinctive and commercial categories: city shoes, evening shoes and sports shoes.
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Truth or Dare is not only Madonna’s signature perfume, it is also the name for her new shoe collection, a bold collaboration with international shoe retailer ALDO.
Pentagram’s Daniel Weil was asked by ALDO Group to take the identity for Madonna’s Truth or Dare shoe brand and interpret it as a shop. Weil has created a promotional window and pop-up shop in Selfridges London to introduce the shoes to the world.
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William Russell has designed Alexander McQueen’s latest store which opened recently in Beijing. Located in the city’s Sanlitun North Village, the store adheres to the same concept which has already been rolled out in London, Milan, New York, Los Angeles, Las Vegas, Moscow, Bahrain, Osaka, Vilnius and Kuwait.
The two storey, 400-square-metre boutique is the largest to date and is fitted out with the now characteristic sculpted forms. The entire space gives the impression that it has been carved out of a solid block with lighting cleverly concealed within display units and suspended from the ceiling.
McQueen will be opening a new store in Bangkok and a bespoke menswear concession in Selfridges in the near future.
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Terron Schaefer, group senior vice president for sales and marketing at Saks Fifth Avenue, approached Pentagram to design the holiday window displays at the store’s New York flagship. The idea needed to connect snowflakes and bubbles—motifs which had been used previously—and give the store a way to display its merchandise.
Pentagram’s Harry Pearce and Naresh Ramchandani and their teams came up with a concept that divided the Saks store into two worlds, the subterranean world of the bubble makers and the imaginary world of the snow makers who inhabit the roof of the building. Connecting the two is a curious little girl called Holly who whilst shopping in Saks on Christmas Eve with her parents finds a door which allows her into both worlds. First she visits the cave full of fantastic machines operated by ‘beautiful people in beautiful gowns’. She then rides a bubble produced by the machines, which takes her to the roof where she meets the yetis that make the snow.
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Whilst John Rushworth was working on a graphic identity for Coutts, the 300 year old bank approached William Russell to design a suite of three meeting rooms for the Private Office division of the bank in the Strand. The Private Office, which offers financial advice to ultra high net worth clients, had proved a successful part of the business and Coutts wanted to move this division into a more prominent location within its Headquarters building in the Strand.
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