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New Work: Teach for America Headquarters

It’s back-to-school throughout New York City’s public schools this week, marking the start of the 25th academic year for Teach for America, the non-profit organization that recruits teachers for underserved communities throughout the United States. The organization, which has grown significantly since its conception in 1989, recently moved its headquarters from Midtown to 25 Broadway in the Financial District, located across from the famous “Charging Bull” statue. Pentagram’s Michael Bierut and his team have designed a program of environmental graphics for the new space that reflects and reinforces Teach for America’s educational mission and collaborative spirit.

Founded by Wendy Kopp, Teach for America recruits recent college graduates to teach in schools throughout the country. In 25 years, the organization has grown from serving 6 regions to impacting 52 regions across the continental United States, with nearly 6,000 teachers, or corps members, and over 28,000 alumni. Teach for America’s culture is founded on five core values—transformational change, team, leadership, respect and humility, diversity—which guide the actions and decisions of the corps members and alumni. Bierut and his team worked closely with Teach for America to incorporate these core values into the environment of their New York City headquarters.

New Work: Ten Trinity Square


John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a redevelopment of the former Port of London Authority building in the City of London consisting of a private members club, 41 luxury residencies and a Four Seasons hotel. It is the first investment of Chinese conglomerate Reignwood, outside of Asia in super prime real estate.

The brief was to reinvigorate the purpose of the building and create a long-term vision that would also support Reignwood’s future investments in the sector. To do this, the project had to be positioned in a way that recognised its location, architecture and historical importance.

New Work: Nigel Cabourn – The Army Gym


William Russell and team have designed Nigel Cabourn’s new flagship store in London. Based in Covent Garden, the store is Cabourn’s first outside of Japan.

The interior of the store reflects the brand, which is inspired by traditional British military uniforms and the iconic outerwear of famous explorers. As with all of Cabourn’s stores, the London edition takes aesthetic clues from old army gyms.

Awards: Society for Experiential Graphic Design 2014

This past weekend, the Society for Experiential Graphic Design held its 2014 SEGD Conference in Atlanta, where it announced the winners of the annual SEGD Design Awards. The themes of the conference, “Convergence” and “Crossing Lines,” are core concepts in several of our projects that were awarded by SEGD this year.

Michael Bierut’s graphics for Stairwell B at the Museum of the City of New York received an Honor Award as part of the museum’s full renovation by Ennead Architects. Abbott Miller received a Merit Award for “A Beautiful Way to Go,” an exhibition at MCNY commemorating Brooklyn’s historic Green-Wood Cemetery. Paula Scher also received a Merit Award for her redesign of the Public Theater lobby, another collaboration with Ennead that includes interior environmental graphics and a revitalized exterior façade.

Thanks to all of our designers, clients, and teams for the great work!

New Work: Square Pie

Square Pie is Britain’s first gourmet pie company, having created 116 different types of pie and providing a truly British culinary experience. To coincide with this week’s launch of their new outlet in Stratford City Westfield, Square Pie asked Pentagram to refresh their identity to reflect their experience within the industry.