Harry Pearce and team have designed the packaging for Spectrum, a new range of consumer electronics for John Lewis.
Café Royal is an iconic London venue that has been a meeting and eating place for the avante garde for over a century. This year, it has reopened its doors as a luxury five-star hotel and private members club.
John Rushworth has developed the identity and collateral for the reimagined Café Royal, which takes into account its distinct history, as well as its contemporary renovation by architect, David Chipperfield.
Marina Willer and her team have created the identity for a new DVD and album by London Bossa, a Collective lead by the talented Brazilian jazz artist Mônica Vasconscelos.
The design is inspired by Brazilian modernism and infused with the spirit of Bossa Nova, a genre which was born out of Rio de Janeiro’s South Zone in the late 1950s. The identity is formed around a geometric structure coloured by handmade textures that express the contrast of jazz, Bossa Nova and Monica’s irresistible rhythms.
Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
Have you ever had a great cup of tea at a music festival?
YANG CHAI is a new brand from a Munich-based entrepreneur which sources and creates new tea varieties and then makes them available at festivals, at open air markets and through an online shop.
YANG CHAI targets a young, design-conscious audience and therefore wanted to provide an alternative to the current tea brand trends. “We wanted to position this brand well away from the ‘homely’ or ‘organic’ looking tea brands which have come to the market in recent years”, says Justus Oehler, Pentagram partner.
Autumn is now here which sets the tone for the release of two new Cass Art bags, Orange Lake Deep and Ultramarine, created by Angus Hyland with the help of Cass Art designer and Pentagram Alumni Jamie Hearn.
As the design sensibility of a fashion designer evolves over time, the brand they established at the start of their career may no longer reflect their work. This was the challenge faced by the designer Michelle Smith, whose logo for the 2001 launch of her label Milly bore little relation to the clothes she was designing today. To create a new identity that would better reflect her point of view, Smith enlisted the expertise of Natasha Jen and her team at Pentagram. Jen has designed a iconic identity for Milly that captures the label’s contemporary attitude and helps position it for future growth.
Smith’s designs juxtapose clean, classic silhouettes with bold colors, vibrant patterns and luxurious textures and fabrics. Milly has a devoted following of style icons like Gwyneth Paltrow, Victoria Beckham and Beyoncé, and has expanded on several fronts in recent years. The line is carried in stores around the world and sold in stand-alone Milly boutiques in New York, East Hampton and Tokyo, as well as through a thriving online presence.
One of fashion’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Fall 2013 campaign for Saks Fifth Avenue showcases the luxury retailer as the ultimate place for fashion discovery. Designed by Pentagram’s Michael Bierut and team, the campaign uses the word “LOOK” as a bold, attention-getting graphic motif that invites shoppers to explore the store and its style. The campaign builds on our identity for Saks and was developed in collaboration with Terron Schaefer, Saks’ executive vice president and chief creative officer.