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New Work: Café Royal

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Café Royal is an iconic London venue that has been a meeting and eating place for the avante garde for over a century. This year, it has reopened its doors as a luxury five-star hotel and private members club.

John Rushworth has developed the identity and collateral for the reimagined Café Royal, which takes into account its distinct history, as well as its contemporary renovation by architect, David Chipperfield.

New Work: London Bossa

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Marina Willer and her team have created the identity for a new DVD and album by London Bossa, a Collective lead by the talented Brazilian jazz artist Mônica Vasconscelos.

The design is inspired by Brazilian modernism and infused with the spirit of Bossa Nova, a genre which was born out of Rio de Janeiro’s South Zone in the late 1950s. The identity is formed around a geometric structure coloured by handmade textures that express the contrast of jazz, Bossa Nova and Monica’s irresistible rhythms.

From Olive Green to Black and White

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Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.

A New Tea Identity

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Have you ever had a great cup of tea at a music festival?

YANG CHAI is a new brand from a Munich-based entrepreneur which sources and creates new tea varieties and then makes them available at festivals, at open air markets and through an online shop.

YANG CHAI targets a young, design-conscious audience and therefore wanted to provide an alternative to the current tea brand trends. “We wanted to position this brand well away from the ‘homely’ or ‘organic’ looking tea brands which have come to the market in recent years”, says Justus Oehler, Pentagram partner.

New Work: Milly

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As the design sensibility of a fashion designer evolves over time, the brand they established at the start of their career may no longer reflect their work. This was the challenge faced by the designer Michelle Smith, whose logo for the 2001 launch of her label Milly bore little relation to the clothes she was designing today. To create a new identity that would better reflect her point of view, Smith enlisted the expertise of Natasha Jen and her team at Pentagram. Jen has designed a iconic identity for Milly that captures the label’s contemporary attitude and helps position it for future growth.

Smith’s designs juxtapose clean, classic silhouettes with bold colors, vibrant patterns and luxurious textures and fabrics. Milly has a devoted following of style icons like Gwyneth Paltrow, Victoria Beckham and Beyoncé, and has expanded on several fronts in recent years. The line is carried in stores around the world and sold in stand-alone Milly boutiques in New York, East Hampton and Tokyo, as well as through a thriving online presence.

New Work: Saks Fifth Avenue ‘LOOK’ Campaign

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One of fashion’s most gratifying thrills is finding new and unexpected pieces and putting them together to make a fresh look. The Fall 2013 campaign for Saks Fifth Avenue showcases the luxury retailer as the ultimate place for fashion discovery. Designed by Pentagram’s Michael Bierut and team, the campaign uses the word “LOOK” as a bold, attention-getting graphic motif that invites shoppers to explore the store and its style. The campaign builds on our identity for Saks and was developed in collaboration with Terron Schaefer, Saks’ executive vice president and chief creative officer.

New Work: Darden Smith, ‘Love Calling’

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Partner DJ Stout and designer Stu Taylor in Pentagram’s Austin office have designed a new CD package, posters and a lyric book for Austin-based musician Darden Smith. The multi-talented singer-songwriter’s newest release on Compass Records, Love Calling, features a not-so-loving image of a woman strapped to a large wooden wheel with multiple swords protruding from her back. “Obviously this album features love songs,” says Stout, “but as everyone knows, there’s a very thin line between love and hate.”

Included with the collection of love ballads is a song called “Angel Flight” that Smith wrote in 2009 with his friend Radney Foster. The song, which became a radio and Internet sensation, honors the military pilots who fly the planes that bring fallen soldiers home. That song gave Smith the idea for his successful Songwriting with Soldiers program, established in 2012, where the master songwriter works with veterans suffering from PTSD and other injuries. “The album also features a song about jealous love called ‘I Smell Smoke,’ and ‘Baltimore’ is a dark tale about shattered love and salvation,” says Stout, “so the songs aren’t all lovey-dovey. ‘Angel Flight’ is about the heart-wrenching consequences of war, so the violent image of the angelic-looking woman with the traditional weapons of warfare stuck in her back seemed to me to be an appropriate symbol for this collection of songs.”

For local hero Smith, who’s been writing songs and performing for 40 years, Love Calling opens a new chapter in the artist’s prolific career and circles back to his musical roots. “And that’s where the symbolism of the big wooden wheel on the cover comes into play,” says Stout. “Darden is a hard worker and he’s had his fair share of high points and low, both in music and love.”