
Pentagram has been honored by the Art Directors Club with several winners in the ADC 92nd Annual Awards, presented last week at the ADC Festival in Miami Beach.
Our new identity for Mohawk, designed by Michael Bierut and team, took home the Silver Cube for Corporate Design. Paula Scher’s work on the revitalization of The Public Theater was was honored in two categories: the environmental graphics of the renovated lobby received a Bronze Cube in the Environmental Design category, while the “Open Public” campaign timed to the theater’s reopening was recognized with a Merit in Poster Design. Last but not least, the Nuts.com identity designed by Michael Bierut and team was honored with a Merit in Package Design. Pentagram’s own Eddie Opara served on the Design Jury of this year’s competition.
Thanks to all our designers, teams and clients for the fantastic work!
Continue reading “Awards: Art Directors Club 92nd Annual”

Following the release of Cass Art’s own brand papers, Angus Hyland has created a new range of premium quality watercolour pads.
The packaging follows the same design principles as other Cass branded products designed by Hyland, using the stock and the paint medium to express the quality of the product.
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The Barnes Foundation is one of the most important collections of Post-Impressionist and early Modernist art in the world, home to masterworks by Cezanne, Renoir, Matisse, Picasso, Van Gogh, and others. Established in 1922 by Dr. Albert C. Barnes, a scientist and entrepreneur who amassed paintings, decorative art, and African sculpture (before it was widely collected), the Foundation was conceived with a mission to educate the public about art and, more importantly, how artists see and interpret the world. Barnes was deeply influenced by the theories of his friend John Dewey, whose emphasis on the role of art in everyday life led Dr. Barnes to develop his collection as a resource for teaching. Barnes commissioned architect Paul Cret to design a gallery in Merion, Pennsylvania, to display his collection and hold classes in art theory.
Last year the Barnes moved to a spectacular new home designed by Tod Williams Billie Tsien Architects in downtown Philadelphia. The building has just received the 2013 AIA Institute Honor Award for Architecture. The Foundation was conceived by Dr. Barnes as a wholly integrated environment in which the objects on display are presented in highly coordinated settings, which he called “ensembles” that create a visual dialogue among works. Pentagramʼs Abbott Miller has worked with the Foundation and the architects to capture the distinctive sensibility of the Barnes Foundation in its new identity, as well as in environmental graphics, publications and the museum’s website.
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Quick Link: Abbott Miller’s Hot Bread Kitchen Branding Reviewed on The Dieline

Hot Bread Kitchen is an innovative social enterprise that employs and empowers immigrant and low-income women in the art of making and selling bread. Founded by Jessamyn Rodriguez, the non-profit bakery provides paid on-the-job training and produces breads inspired by its bakers and the countries they come from. The multi-faceted program creates a platform for developing regional and ethnic bread products, teaching English as a second language, and entrepreneurship.
Pentagram’s Abbott Miller has designed branding for Hot Bread Kitchen that highlights the bakery’s mission and helps raise its profile as it begins to expand from New York to other cities. The project was recently featured on Fast Company’s Co.Design blog.
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Shopping and gift-giving are all about choices. Should you give her shoes or earrings? Do they want something for the house or a present that’s more personal? And how about a little something for myself?
Pentagram’s new fall campaign for Saks Fifth Avenue attempts to diagram this complex decision-making process in a series of humorous flowcharts. Designed by Michael Bierut and Katie Barcelona with Sabrina Friebis Ruiz, the graphics appear on shopping bags, print promotions and advertising for the luxury retailer. In developing the campaign, Pentagram worked once again with Saks Executive Vice President and Chief Creative Officer Terron Schaefer and his creative team led by Christopher Wieliczko and Andrew Winton.
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Pentagram’s Eddie Opara and Brankica Harvey have designed DVD packaging and graphics for a series of newly restored documentary films about works and artists in the Menil Collection, the art museum in Houston, Texas. Based in the private collection of the patrons Dominique and John de Menil, the museum’s holdings range from antiquities to modern and contemporary art and include masterworks by Pablo Picasso, Henri Matisse, Yves Tanguy, Andy Warhol, Mark Rothko and Cy Twombly, among many others. The de Menils were lifelong advocates of modern art and architecture, and museum is housed on a landmark campus that includes Renzo Piano’s first American building.
Opara’s team worked closely with the de Menil family on the packaging for the films. The Menil presents its collection in a direct, accessible manner that encourages a personal relationship with art—that, in the words of John de Menil, “Takes art off its marble pedestal and shows it as a daily companion”—and the documentaries offer an intimate view of the featured works. The films were directed or co-directed by Francois de Menil, the son of John and Dominique, who began his career as a documentary filmmaker before becoming an award-winning architect. The DVD series includes “Max Ernst Hanging” (1973), in which Dominique de Menil works with the Surrealist artist to put together the exhibition “Inside the Sight”; “The Rothko Chapel” (1972), a look at the chapel commissioned by the de Menils and designed by Philip Johnson that contains a suite of 14 works by the Abstract Expressionist painter Mark Rothko; and “North Star: Mark Di Suvero” (1977), a portrait of the sculptor with a score by Philip Glass. Opara previously designed the identity for the Byzantine Fresco Chapel Museum at the Menil Collection, as well as the identity and website for Francois de Menil Architect.
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Actress Natascha McElhone, a dermatological biochemist and a team of leading plastic and cosmetics surgeons. An unusual combination of people to be behind a brand, but then HealGel is no usual brand. It’s a range of products originally created to help surgeons in their work, but which now provide high quality, effective skin care. And it was the products’ roots that informed the brand refresh carried out by Pentagram’s Domenic Lippa.
The challenge for Lippa and his team was to evolve HealGel’s look and feel using elements of the existing identity while also staying true to the brand’s origins.
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Quick Link: Nuts.com Identity Featured in Fast Company
Quick Link: High Design: DJ Stout’s Advanced Nutrients Branding in Fast Company