Harry Pearce and his team have been commissioned to redesign the complete own brand range for Budgens and Londis stores.
The own brand range has three levels, Good, Better, and Best, and many of the redesigned Good Value range have already hit the shelves with Pentagram’s designs for Good Value Jaffa Cakes and Good Value Assorted Crisps winning the Quality Food Awards 2009.
Now the first three varieties in the wines, beers and spirits range of Better products have been released with three sizes of bottle for the own brand whisky, gin and vodka. Each label takes a typographic approach with an individual letterform being adapted to capture the essence of the spirit inside. So the V of the vodka has a strong red constructivist feel with a silver foiled eagle set against it, the W of the whisky is foiled in gold against a faint thistle and the G of the gin is interlaced with a juniper branch replete with berries.
The text on each label adopts the same layout, which extends across all of Musgraves’ own brand products. It is expected that the whole redesign will take a year to roll out.
The Slow Food movement promotes sustainable agriculture and encourages consumers to positively influence what is produced in their name around the world. Two ‘foodies’, operating under the company name Klein Caporn, have developed ‘Slow Food Fast’ a range of slow food quick sauces, initially for sale in Waitrose, the supermarket arm of the John Lewis Partnership. Domenic Lippa’s redesign of the identity and labeling for the three-product range improves on-shelf presence and legibility. The tortoise and hare identity has been refined so that it allows a more economic use of the limited pack space and a clearer hierarchy for the mark, the name and descriptor. A stylish black background, understated lower case lettering, and new fork and spoon icons that frame the information ‘meal’, further improve legibility and stand-out.
Project Team: Domenic Lippa, partner-in-charge; Beatrice Blumenthal, designer
If you’re reading this with the aid of glasses or contact lenses, chances are you’re using a Bausch + Lomb product or innovation to help improve your eyesight. One of the biggest healthcare brands in the world, with products sold in over 100 countries, Bausch + Lomb is synonymous with lenses and eye care. The company was founded in 1853 and pioneered countless breakthroughs in optical science, from microscopes to photographic lenses to Ray-Ban sunglasses. It brought the first soft contact lens to market in 1971. More recently it has moved into pharmaceuticals and surgical implants. Paula Scher has designed a new identity for Bausch + Lomb that reflects its growing presence in ophthalmic care.
Continue reading “New Work: Bausch + Lomb”
Angus Hyland has extended his work for Cass Art to include this charming promotional giveaway. A brightly coloured bag branded Cass Art Kids containing an activity book and pencils with which to fill it was designed to promote a new space dedicated to children’s art materials in Cass Art’s flagship Islington store. The activity book is the result of a collaboration between Angus and Marion Deuchars and contains her beautiful hand drawn typography. 10,000 bags have been created which will be given away to anyone who makes a purchase in either the Cass Art Kensington or Islington stores.
Spreads from the activity book after the jump
Continue reading “New Work: Cass Art Kids”
Following the iconic black and white bags we created for Cass Art London, Angus Hyland and his team have produced a new series of twelve variations celebrating colour in art. With reference to our interiors for the Cass Art flagship store, the bag designs are typographic compositions featuring traditional oil colours and expressing their provenance throughout art history.
More bags after the jump.
Continue reading “Painting the Town Red (and Pink and Turquoise and Green)”
Quick Link: Harry Pearce Designs New Brands for Budgens
Today President Obama signed new legislation that will heavily restrict the nicotine content and marketing of cigarettes, including the requirement that colorful ads and displays be replaced with black-and-white-only text. For a piece in its Sunday Perspectives section, the St. Petersburg Times asked DJ Stout what cigarette manufacturers like Marlboro might do to follow the new marketing rules. (The full article is print only; we’ve posted it here.) Stout suggests that to comply with the crackdown, tobacco companies should embrace the restrictions and make cigarettes look truly dangerous. This, of course, will still appeal to a core group of smokers.
Continue reading “Where There’s Smoke…”
DJ Stout and associate Julie Savasky have designed identity, packaging and collateral materials for Eiro, a new line of health and energy drinks. The beverages are created from exotic fruit purées from South America and are rich in beneficial antioxidants and phytonutrients. (Check out these promotional videos about Eiro here and here.) The line was unveiled at a splashy launch event in Dallas last month and will be sold online through direct marketing and network sales.
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A Pentagram team led by John Rushworth and Daniel Weil has designed three packaging projects for the premium Vodka brand, Grey Goose. The introduction of the packaging is one of a number of ongoing initiatives undertaken by Grey Goose’s parent company, Bacardi, to refocus the brand for its international luxury markets and build on an already impressive rise to success in the United States.
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Asked to refresh the Strathmore Paper brand presentation for our longtime client Mohawk Fine Papers, Pentagram asked the designer Marian Bantjes to reinterpret the famous Strathmore thistle. This mark was then used to create a pattern for new packaging of Strathmore Paper reams. The goal was to project a stronger signature presence for the brand in business-to-business and direct-to-consumer retail settings.
Read more about the project on Marian’s site and on Felt & Wire, the new Strathmore Paper blog about paper and its creative uses that we designed and helped name.
Continue reading “New Work: Strathmore Paper”
