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OfficeUS Opens at the Venice Architecture Biennale

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OfficeUS, the U.S. Pavilion at the 14th International Architecture Exhibition in Venice, opened on June 7 with an identity, environmental graphics and publications designed by Pentagram’s Natasha Jen and team. Conceived as a working architecture office, the installation explores the ways in which U.S. architectural practice has influenced the discipline worldwide over the past 100 years. Jen’s identity for the Pavilion provides a dynamic visual language that is built out of the simple efficiency of office culture.

Jen worked on the project as part of a team organized by the Storefront for Art and Architecture in collaboration with PRAXIS Journal, and with research lead by the MIT Department of Architecture. The group was selected by the U.S. Department of State to represent the U.S. at the Biennale. The New York-based architecture firm Leong Leong developed the Pavilion design.

Harry Pearce’s Photographs Become Limited Edition Prints

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Harry Pearce has donated 10 personal photographs from the streets of Naples to the ‘Made in Cloister’ project, for which he designed the identity in 2013.

The images were shot during Pearce’s research for ‘Made in Cloister’ and these photographs have been printed with the aquatint etching technique by Vittorio Avella’s artisan printing house. 10 signed images of each print, 750cm by 530cm in size are being exhibited within the ruins of Naples’ oldest cloister, Santa Caterina from the sixteenth century, close to the Aragonese Walls and Porta Capuana, and are being sold to support the project.

New Work: The TD Five Boro Bike Tour and Bike Expo New York

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There’s nothing quite like experiencing New York City on a bike, especially on a beautiful spring day surrounded by thousands of fellow riders. This Sunday, May 4, over 32,000 cyclists will bike 40 miles of traffic-free streets in the annual TD Five Boro Bike Tour, presented by the non-profit organization Bike New York. Pentagram’s Emily Oberman and team have designed the graphics for this year’s Tour, as well as the promotional campaign for Bike Expo New York, a two-day event that leads up to the big ride. The graphics look ahead to Oberman’s design of a new identity and website for Bike New York, which launches this summer.

New Work: The Printing House

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A former printing factory originally built in 1910, The Printing House in New York’s Far West Village is an iconic landmark of the area’s industrial past. First converted to condominiums in the 1980s, the building has relaunched this year with a new renovation that transforms many of its units into luxury loft-style residences. Pentagram’s Luke Hayman and team have created a brand identity and marketing campaign for The Printing House that plays off its origins to position it as a chic, contemporary place to live in one of the city’s most desirable neighborhoods. Pentagram partner Emily Oberman collaborated with the team on messaging, writing and creative direction for the advertising.

The designers worked closely on the project with Corcoran Sunshine Marketing Group and the building’s developer, Myles J. Horn, who specializes in renovating and repositioning existing properties. The new conversion reconfigures 104 of the building’s 184 existing condominiums into 60 larger residences designed by the award-winning architectural firm workshop/apd, with a private mews designed by Gunn Landscape Architecture. Taking its cues from the renovation, the branding highlights The Printing House as, in the words of the campaign tagline, “A Revolution in Industrial Luxury.”

Souvenirs of Summer

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This weekend is your last chance to enjoy New York City’s public beaches, which close for the season following Labor Day. Restored after the destruction of Hurricane Sandy, the beaches reopened earlier this year with cheerful new signs designed by Pentagram’s Paula Scher. The signs feature photographs of the beaches and capture the charm, romance, and beauty of the city’s favorite summer spots.

Now the signs have been turned into postcards. The limited edition set features six of the beaches that were damaged by Hurricane Sandy in Brooklyn, Queens and Staten Island. Proceeds from the sale of the postcards will be donated to the City Parks Foundation, the citywide parks conservancy. Order yours here.

New Work: Flatiron 23rd Street Partnership 2013 Annual Report

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The Flatiron Building is a beloved icon of New York, seen in countless images of the city. But what does the view look like from the building itself? For the 2013 Annual Report of the Flatiron 23rd Street Partnership, the area Business Improvement District, Pentagram’s Michael Bierut and his team sent photographer Luca Vignelli to the top of the Flatiron for an aerial shot of the District from a rare perspective.

Titled “View from 285 Feet,” the height of the Flatiron Building, the annual report unfolds to reveal the intersection of Broadway, Fifth Avenue and 23rd Street looking north toward Midtown, with the green of Madison Square Park to the east. (The District happens to be Pentagram’s own neighborhood, and our tiny “P” banner can be seen in the view up Fifth.)

Playing off the title, the report’s neighborhood statistics have been overlaid on the photograph to create a large infographic of the area. Among the data noted from the past year are the 30,279 square feet of public space maintained by the BID, 103 block faces in the District, 18,078 directions given by public safety officers, 337 CitiBike docking stations, 2,141 @flatironNY Twitter followers, and one water main break (on February 1). The graphics use the identity we designed for the Flatiron 23rd Street Partnership in 2007.


08/26/2013 | Permalink