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New Work: Ten Trinity Square

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John Rushworth has developed a brand strategy and visual identity for Ten Trinity Square, a development consisting of a members club, private residencies and a Four Seasons hotel in the landmark Port of London Authority building. It is the first investment of Chinese conglomerate the Reignwood Group outside of Asia and into super prime real estate.

The brief was to reinvigorate the building and create a long-term success that would support Reignwood’s future investments in luxury real estate and hospitality. To do this, the building had to be positioned in a way that recognised its status, architectural merit and new purpose.

New Work: ‘In 80 Dingen um die Welt’

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In his classic novel Around the World in 80 Days, French author Jules Verne envisioned the future of travel and globalization bolstered by the technological advances of the late nineteenth century. The current exhibition at the Museum für Kommunikation in Berlin, In 80 Dingen um die Welt: Der Jules-Verne-Code (Around the World in 80 Things: The Jules Verne Code), explores the history of globalization via the route in Verne’s novel, taking visitors on a voyage of discovery around the globe and across time as told through 80 objects directly related to the story.

Pentagram’s Justus Oehler and his team in Berlin have designed the visual identity for the exhibition, which has been applied to posters, leaflets, and outdoor promotional banners. Pentagram also designed the 260-page exhibition catalogue and a series of three billboard posters displayed in subway stations around Berlin.

Gamechanger: A Cautionary Tale of Corporate Jargon

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Naresh Ramchandani and Marina Willer explain the thinking behind this year’s Pentagram holiday card. 

We have spent a long time working together and often speak about how, like many other people who do what we do, we have developed an allergy to corporate jargon.

We often laugh at a story from when Naresh worked with a man who, on their very first meeting, said the task he wanted him to achieve was “mission critical.” The task was to add a couple of pages to a corporate site, not to hack through a jungle or to take a ring to a volcano. Was it that critical? Well, given that he only had to amend an ‘About’ page, the failure to do so was neither going to halt the “mission,” —if that’s what it was—or kill anyone in particular.

New Work: 500W21

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Pentagram’s Luke Hayman and team have designed branding, collateral and sales center displays for 500W21, a new residential development located where the High Line meets West 21st Street in the West Chelsea neighborhood of Manhattan. The identity was inspired by the building’s unique positioning as an elegant, refined structure within the cutting-edge gallery district. Pentagram partner Emily Oberman also contributed, providing creative direction and messaging for the building’s advertising campaigns.

The team worked with the building’s developer, Sherwood Equities, as well as Corcoran Sunshine Marketing Group, architect Kohn Pedersen Fox, landscape architect Rees Roberts + Partners and interior designer MARKZEFF. Architecturally, the glass and limestone-clad building, which consumes an entire block between West 20th and 21st Streets, is industrial yet classic—in contrast to nearby structures by the likes of Jean Nouvel and Frank Gehry.

New Work: ‘OfficeUS Agenda’

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OfficeUS, the U.S. Pavilion at the 14th International Venice Architecture Biennale, is a working architecture office that is exploring the ways in which U.S. architectural practice has influenced the discipline around the world over the past 100 years. The project is sharing its research through an extensive program of publications, both integrated into the exhibition—where a repository of 1,000 binders lines the walls of the installation—and as a series of books made available to the public. Pentagram’s Natasha Jen has designed Agenda, the first in the book series and the official catalogue for the U.S. Pavilion. The book design builds on the graphic identity Jen developed for the OfficeUS, which utilizes a visual language built out of the efficiencies of office culture.

New Work: London Design Festival 2014

For the eighth year running, Domenic Lippa and his team have designed the visual identity and promotional materials for London Design Festival, one of the biggest events in the design world. Running from 13th-21st September across London with the V&A as its centre, the Festival includes exhibitions, talks and workshops about a range of design disciplines.

London is a huge and unplanned city where even the most experienced visitors can lose their way. This year Lippa is honouring London’s chaotic nature by challenging visitors to “Lose yourself in the London Design Festival”.