Pentagram has been honored by the Art Directors Club with several winners in the ADC 92nd Annual Awards, presented last week at the ADC Festival in Miami Beach.
Our new identity for Mohawk, designed by Michael Bierut and team, took home the Silver Cube for Corporate Design. Paula Scher’s work on the revitalization of The Public Theater was was honored in two categories: the environmental graphics of the renovated lobby received a Bronze Cube in the Environmental Design category, while the “Open Public” campaign timed to the theater’s reopening was recognized with a Merit in Poster Design. Last but not least, the Nuts.com identity designed by Michael Bierut and team was honored with a Merit in Package Design. Pentagram’s own Eddie Opara served on the Design Jury of this year’s competition.
Thanks to all our designers, teams and clients for the fantastic work!
Continue reading “Awards: Art Directors Club 92nd Annual”
Quick Link: Paula Scher’s Signage for PAVE Academy Charter School Featured on Fast Company
Quick Link: Anatomy of a Parking Sign That Actually Makes Sense
This winter PAVE Academy Charter School moved into its welcoming new home in Red Hook, Brooklyn. Originally established in 2008, PAVE serves a high-needs population of low-income kids with a rigorous academic program built on the core values of Perseverance, Achievement, Vibrance, and Excellent Character, or PAVE. Pentagram’s Paula Scher has designed a program of environmental graphics for the school that capture its mission and spirit in large-scale typography that is part of the building itself.
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Quick Link: Pentagram Designs Pedestrian Wayfinding for New York City
The Barnes Foundation is one of the most important collections of Post-Impressionist and early Modernist art in the world, home to masterworks by Cezanne, Renoir, Matisse, Picasso, Van Gogh, and others. Established in 1922 by Dr. Albert C. Barnes, a scientist and entrepreneur who amassed paintings, decorative art, and African sculpture (before it was widely collected), the Foundation was conceived with a mission to educate the public about art and, more importantly, how artists see and interpret the world. Barnes was deeply influenced by the theories of his friend John Dewey, whose emphasis on the role of art in everyday life led Dr. Barnes to develop his collection as a resource for teaching. Barnes commissioned architect Paul Cret to design a gallery in Merion, Pennsylvania, to display his collection and hold classes in art theory.
Last year the Barnes moved to a spectacular new home designed by Tod Williams Billie Tsien Architects in downtown Philadelphia. The building has just received the 2013 AIA Institute Honor Award for Architecture. The Foundation was conceived by Dr. Barnes as a wholly integrated environment in which the objects on display are presented in highly coordinated settings, which he called “ensembles” that create a visual dialogue among works. Pentagramʼs Abbott Miller has worked with the Foundation and the architects to capture the distinctive sensibility of the Barnes Foundation in its new identity, as well as in environmental graphics, publications and the museum’s website.
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New York drivers often arrive in confusion when parking their cars on city streets; the thrill of finding an empty spot is quickly replaced by the “huh?!” of trying to decipher a jumble of posted restrictions and possible fines. Pentagram’s Michael Bierut and team have worked with the New York City Department of Transportation (DOT) to create a new, simplified design for parking signs that are more easily understood and may result in fewer parking tickets for New Yorkers. The redesign was introduced this week by Transportation Commissioner Janette Sadik-Khan and other city officials at a press conference in Midtown, where 450 signs have already been installed.
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Quick Link: Pentagram Redesigns NYC Parking Signage
Founded in 1768, the Royal Academy of the Arts is one of Britain’s oldest institutions, with a mission to support, promote and create visual arts through exhibitions, education and discussion.
For Harry Pearce, creating a new identity for this 244-year old institution was about being sensitive to the past, bringing authority to the present and creating a foundation for a confident future. Pearce and his team worked alongside Jane Wentworth and Will Dallimore at the RA on the strategy and communication of a new identity. The challenge was to produce a set of design principles appropriated from the RA’s history but expressed in a modernist form, and to develop a visual language that would not be lost in the background but could also stand with authority in the foreground.
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When it comes to traffic safety one of the most powerful tools we have is our eyes. Working with the New York City Department of Transportation, Pentagram’s Michael Bierut and team have designed a playful new symbol and campaign that reminds pedestrians and drivers to look before entering crosswalks and intersections.
In a busy city like New York, it’s often not easy to know which way to look. Inspired by the “look right, look left” signage on the streets of London and other cities, the new symbol consists of a single simple word––“LOOK!” The graphic turns the “O”s of the word into a pair of eyes, with the pupils positioned to the left or right to let pedestrians know exactly which way to look. New Yorkers are accustomed to glancing down as they walk, and on the pavement the graphic becomes a quick and intuitive cue, easily understood by pedestrians of all ages and languages. The signage is currently being applied to intersections throughout the city.
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