Partner DJ Stout and designer Barrett Fry in Pentagram’s Austin office have designed a new sign and additional branding materials for the second location of Lucy’s Fried Chicken on Burnet Road. The sign Stout and Fry created for the original South Congress Avenue restaurant in 2012 featured a dark-haired Lucy holding a chicken leg and kicking one of her own human legs through the magic of old-school neon animation. The Pentagram team worked with Austin’s retro-sign guru Evan Voyles on that sign and the new one, which features a sassy redhead. Owner James Holmes named the restaurant after his grandmother who taught him how to make fried chicken.
“At first he was thinking it would just be the exact same sign,” says Stout. “But we suggested introducing a new girl, maybe her sister, for the second location. This time Lucy’s holding a bucket of chicken and wearing a blue dress with white polka-dots.”
Continue reading “There’s a New Girl in Town”
In 1933, two years after Hitler came to power, Jewish citizens were persecuted and victimised across Germany. All Jewish citizens were forced to stop trading, and amongst them were 500 architects. Some managed to flee, others were deported and killed in concentration camps. Many architects who were once well-known are now forgotten and their works have been altered or destroyed.
Continue reading “New Work: Forgotten Jewish Architects”
Pentagram’s Michael Gericke and his team have designed a bold program of large-scale environmental graphics for the new US headquarters of GlaxoSmithKline, the global pharmaceuticals and consumer healthcare company. Located in Philadelphia’s Navy Yard, the innovative “smart” workspace is 100 percent mobile—no one has an assigned desk, not even the company president—and the iconic graphics help foster a spirit of connection for a new collaborative way of working.
Gericke, with Associate Don Bilodeau and their team, worked closely with GSK and Francis Cauffman, the building’s interior architects, to develop the graphics for the unique, 208,000 sq ft offices. Conceived as a healthy and sustainable headquarters for a company with well being as its focus, the modern, contemporary interiors are open and loft-like, with a series of gathering spaces that include shared work stations, team tables and meeting areas. The headquarters building was designed by Robert A.M. Stern and is the first in Philadelphia and only the sixth in the nation to be certified with LEED Double Platinum status, for both Core & Shell and Commercial Interiors.
Continue reading “New Work: GlaxoSmithKline US Headquarters”
The Brooklyn Nets returned to the Barclays Center this weekend for their first home games of the 2013-2014 season. In the short year since the 18,000-seat arena opened, it has become the top-selling venue in the US (and number two in the world) and a symbol of the resurgent borough. In addition to being the home of the Nets, Barclays is now home to the NHL New York Islanders, and has hosted concerts by artists like the Rolling Stones, Jay-Z, and Paul McCartney and events like 2013 MTV Video Music Awards. The arena has been honored with the Building Brooklyn Award for Economic Development from the Brooklyn Chamber of Commerce, named Architizer’s Building of the Year and given the AIA New York State Award of Merit, and this week the Municipal Arts Society will recognize it as a “Neighborhood Catalyst” in their 2013 MASterworks Awards.
The distinctive design of the Barclays Center has played a major role in its appeal. The iconic architecture of the building, designed by SHoP Architects and Ellerbe Becket (now part of AECOM), has become an instant landmark at the crossroads of Atlantic and Flatbush Avenues. Pentagram’s Michael Bierut and team have designed a program of signage, wayfinding and environmental graphics for the arena that reflect its one-of-a-kind character. Working closely with the architects and the arena developer, Forest City Ratner Companies, Bierut and his designers have created graphics that are seamlessly integrated with the interior architecture and convey a tough, friendly spirit, a lot like Brooklyn itself.
Continue reading “New Work: Barclays Center”
When all New York’s creatures great and small make their pilgrimage to the Cathedral Church of Saint John the Divine this Sunday for its annual St. Francis Day Blessing of the Animals, they’ll encounter a new set of commandments. Pentagram’s Michael Bierut and team have created a series of signs for the Cathedral that gently remind visitors to curb and leash thy dogs. The signs use the identity we designed for the institution, which employs the custom font Divine, a redrawn version of Frederic Goudy’s 1928 Blackletter. The signs will be a permanent addition to the Cathedral grounds, a popular spot for walking dogs in the neighborhood.
Continue reading “New Work: Signage for the Cathedral Church of St. John the Divine”
This weekend is your last chance to enjoy New York City’s public beaches, which close for the season following Labor Day. Restored after the destruction of Hurricane Sandy, the beaches reopened earlier this year with cheerful new signs designed by Pentagram’s Paula Scher. The signs feature photographs of the beaches and capture the charm, romance, and beauty of the city’s favorite summer spots.
Now the signs have been turned into postcards. The limited edition set features six of the beaches that were damaged by Hurricane Sandy in Brooklyn, Queens and Staten Island. Proceeds from the sale of the postcards will be donated to the City Parks Foundation, the citywide parks conservancy. Order yours here.
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Over the past year the lobby of the Public Theater has been transformed into one of New York’s most vibrant and welcoming spaces for theatergoers. As part of a major renovation by Ennead Architects, Pentagram’s Paula Scher has created a program of environmental graphics for the space that integrates her iconic identity for the Public into the architecture of the theater itself.
The renovation opened last fall, but the graphics program was initially incomplete as elements have been gradualy installed throughout the season. The major work on the lobby is now complete, and Scher and her team continue to put finishing touches on other parts of the project.
Continue reading “New Work: The Public Theater Lobby”