A New York destination unlike any other, the Rainbow Room is the jewel in the crown of Rockefeller Center, the Art Deco masterpiece at the heart of midtown Manhattan. Located on the 65th floor of 30 Rock, the dining and entertainment space is in a glittering landmarked room with breathtaking 360-degree views of the New York skyline and beyond. The iconic venue reopened last week after a major renovation that reimagines the space with contemporary design. As part of the reopening, Pentagram’s Michael Gericke and his team have created an elegant new identity for the Rainbow Room that celebrates and pays tribute to its extraordinary style and spectacular vistas.
“The room, the views and the city below are grand, panoramic and timeless – so it was inevitable they are echoed in the identity,” said Gericke of the wordmark. The designers carefully considered the relationship of the Rainbow Room’s graphic program to Rockefeller Center’s iconic architecture and signature typography.
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Quick Link: PentaCityGroup’s WalkNYC Pedestrian Wayfinding Featured on Print
Quick Link: Michael Bierut’s Governors Island Signage Featured on Designboom
For almost twenty years, Index Ventures has been helping to shape how we see and interact with the world. As Europe’s leading venture capital firm, they have collaborated with iconic digital companies like asos, Dropbox, Skype and Soundcloud.
To reflect their unique approach to investment, Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm.
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This is the last weekend of the year to enjoy Governors Island, the jewel of a park in the middle of New York Harbor, just 800 yards off the southern shore of Lower Manhattan. Open to the public all summer, the Island is home to 172 acres of lush landscapes and picturesque paths where visitors can bike, picnic, lounge on hammocks, play sports, view art exhibitions, attend concerts and dance performances, and explore historic buildings, all in view of the skyscrapers of Manhattan. Reachable only by ferry, the Island is a serene, and somewhat surreal, escape from the bustle of the city.
Pentagram’s Michael Bierut and his team have designed signage and environmental graphics for Governors Island that enhance this unique sense of place. Inspired by the Island’s gantries—the giant skeletal superstructures that mark the docks and frame views to and from the site—the designers have created a system of transparent signage that preserves these views, even as it helps guide visitors around the Island.
Bierut and his designers collaborated on the program with West 8, the landscape architects for the Island’s regeneration, and Leslie Koch, president of the Trust for Governors Island.
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Quick Link: Michael Bierut to Speak at Dwell on Design NY
AIGA’s Justified competition honors clear and compelling design that balances specificity with accessibility and effectiveness. The entries for Justified are submitted as case studies rather than as a series of design artifacts, an approach that showcases the creative process to solving clients’ design problems while demonstrating the value of design. A record number of entries were submitted for the fourth annual competition this year, and we are proud to announce that two of Pentagram’s projects have been chosen as winners.
The identity and environmental graphics program designed by Paula Scher and her team for the restored New York City Beaches was selected as one of Justified’s 19 winners, as was the extensive WalkNYC pedestrian wayfinding system developed by PentaCityGroup, a special consortium of designers that included Michael Bierut and team.
Continue reading “Awards: AIGA Justified 2014″
Quick Link: WalkNYC Maps Designed by PentaCityGroup Expand Into 468 MTA Subway Stations
The National Center for Civil and Human Rights is a new museum that connects the American Civil Rights Movement with current struggles for human rights around the world. Located near Centennial Olympic Park in downtown Atlanta, the Center harnesses the city’s legacy as a birthplace of civil rights activism to encourage visitors to think about the role they can play in protecting human rights.
Pentagram’s Paula Scher has designed a large-scale mural for the museum lobby that pays homage to the graphics of rights movements and brings them together in a bold new composition centered on a raised human hand. The installation has inspired its own viral mini-movement: Visitors are showing solidarity with the mural’s message by sharing images of their own “high fives” on social media.
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Pentagram is happy to announce the WalkNYC program of pedestrian signage has found its way to a Silver in the prestigious International Design Excellence Awards (IDEA), presented by the Industrial Designers Society of America (IDSA).
A project of the New York City Department of Transportation, WalkNYC makes it easier for New Yorkers and visitors alike to navigate the city streets and encourages people to walk, bike and use public transit. Pentagram’s Michael Bierut and his team designed the graphic language of the maps, collaborating on the project as part of PentaCityGroup, a special consortium of designers that also includes wayfinding specialists CityID, industrial designers Billings Jackson Design, engineers and urban planners RBA Group, and cartographers and geographic information specialists T-Kartor.
IDEA recognizes design excellence in products, interaction design, service design, strategy and research in categories ranging from automobiles and commercial products to medical equipment and digital design. WalkNYC was awarded in the Environments category and was cited for innovation, benefits to the user and sustainability, as well as visual appeal.