Quick Link: I Give an X Featured in The Guardian
Only 65% of people voted in the last UK election, with a majority of non-voters being young people. In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.
The result is I Give An X, a non-partisan, online campaign that asks people to visit the I Give An X website, pick an X to download and share as their profile picture on Facebook, Twitter or Instagram with #igiveanx. By living in social media, I Give An X has a relevance to younger voters and, by allowing them to wear a virtual badge of pride, the campaign can influence their social circles as well.
Naresh Ramchandani explains how we came to make a short film about one of Britain’s most thoughtful, but lesser known, poets.
I don’t know about you, but my life affords me barely any time to think. The amount of attention I give to my family, my work and to my other duties and pleasures – all manifest through unending calls, meetings, texts, emails and to do lists which never seem to shorten – leaves me precious little time for contemplation. It wasn’t always so.
When I was younger, I used to consider the world around me, and notice things, and think things, such as no matter when you reach a place, your nose will have got there first, or the fact that a stopped clock will tell the right time twice a day. These were not idle thoughts but simple reflections on a world which I had time to attend to, be mindful of and curious about.
That’s why it was such a pleasure last year to discover a minor poet by the name of Henry Ponder, a man tweeting very short daily poems in which he contemplated his everyday world. Henry wrote about the restorative nature of sweeping a floor, and the brusqueness of the language of warning signs, and the inner-softness and vulnerability of a pain au raisin, and more. As I followed his poems, they became mini-mediations not just in his day but mine, reminding me think beyond my immediate preoccupations; reminding me to stop and smell life’s proverbial flowers.
I decided that this unknown poet deserved to be better known. I contacted him on Twitter and arranged to meet him. In person, he was a small, shy man shy with unkempt hair and thick-rimmed glasses. When I suggested the idea of making a very short film about him, he thought for a while, and then said “That would be kind.”
Founded in 1962 on humanitarian principles, Al-Dabbagh is a family-run organisation with a unique philosophy that balances earning with philanthropy to deliver impact and scale for the greater good. Having set targets for 2020, Al-Dabbagh asked Naresh Ramchandani and Domenic Lippa to create a film to communicate its unique ecosystem and ambitions.
A video of the making of the WITNESS wall in East London
Earlier this year, Harry Pearce and team worked with six street artists to create an outdoor mural celebrating human rights activists around the world. In celebration of Human Rights Day, we’re releasing a behind-the-scenes video of the making of the wall.
Pentagram’s Lorenzo Apicella gives his thoughtful perspective on architecture expressed through the branches and buildings he has created for M&T Bank. Apicella reflects on how a commissioned building needs to service both the organisation for which it is created and the environment in which it lives.
Watch more ‘Designed by Pentagram’ videos here.
When Mothercare approached Daniel Weil for help with a new feeding range, he proposed an unusual solution. In a category dominated by engineering advances, Weil began the project with a study of parenting across the last four decades to find a human context. His research led to discovery, invention and ultimately a new baby bottle design.
Read more about Daniel’s designs here.
You can deny words, but you can’t deny film. That is the the belief which lies at the very core of WITNESS, the nonprofit human rights organisation that Harry Pearce has designed for and advised for the last 20 years.
For a new major campaign, WITNESS has joined forces with Amnesty International to highlight and prevent the ever-growing problem of forced eviction: the millions of people who are being illegally forced from their homes by corporations and governments around the world.
At the start of the year, Harry Pearce revealed a new identity for Royal Academy of Arts, the institution led by eminent artists and architects. In this short video, Pearce speaks about how he reached his design solution, creating a new identity that would launch the RA into its next era whilst honouring its 244 years of heritage. The RA is currently showing the Richard Rogers Inside Out exhibition featuring a film made by Pentagram’s Marina Willer that celebrates his career.