Pentagram’s Lorenzo Apicella gives his thoughtful perspective on architecture expressed through the branches and buildings he has created for M&T Bank. Apicella reflects on how a commissioned building needs to service both the organisation for which it is created and the environment in which it lives.
Watch more ‘Designed by Pentagram’ videos here.
When Mothercare approached Daniel Weil for help with a new feeding range, he proposed an unusual solution. In a category dominated by engineering advances, Weil began the project with a study of parenting across the last four decades to find a human context. His research led to discovery, invention and ultimately a new baby bottle design.
Read more about Daniel’s designs here.
You can deny words, but you can’t deny film. That is the the belief which lies at the very core of WITNESS, the nonprofit human rights organisation that Harry Pearce has designed for and advised for the last 20 years.
For a new major campaign, WITNESS has joined forces with Amnesty International to highlight and prevent the ever-growing problem of forced eviction: the millions of people who are being illegally forced from their homes by corporations and governments around the world.
At the start of the year, Harry Pearce revealed a new identity for Royal Academy of Arts, the institution led by eminent artists and architects. In this short video, Pearce speaks about how he reached his design solution, creating a new identity that would launch the RA into its next era whilst honouring its 244 years of heritage. The RA is currently showing the Richard Rogers Inside Out exhibition featuring a film made by Pentagram’s Marina Willer that celebrates his career.
Opening today, Inside Out is an exhibition at the Royal Academy that celebrates Richard Rogers, one of the world’s most influential and admired architects. To promote the exhibition, Pentagram’s Marina Willer was asked to create an introductory film and Harry Pearce and his team created its visual campaign.
“The grid is an integral part of book design,” says the incomparable Massimo Vignelli. “It’s not something that you see. It’s just like underwear: you wear it, but it’s not to be exposed. The grid is the underwear of the book.”
Vignelli’s approach to book design is the subject of a new video created by Pentagram’s Michael Bierut and Aron Fay for “What Will You Make Today?” campaign from Mohawk. In the video, Vignelli discusses his use of the grid as the basis for the layout of a book’s pages, using one of his classic book designs for the architect Richard Meier as an example. Working with an audio interview edited by Hilary Frank, Bierut and Fay animated Vignelli’s sketches for the clip, taking them from skeletal grid to finished publication.
Bierut knew Vignelli’s painstaking step-by-step process well. “Because I worked with Massimo for ten years before joining Pentagram, I was very familiar with his unique way of designing books. He sits with all the ingredients—text and images—and draws each page with a pencil, including every photograph, using a grid as a layout guide,” he says.
The video is accompanied by a small limited edition journal that reproduces Vignelli’s grid from the film. The journal is available from Mohawk’s website, while supplies last.
What’s in 40 years? For Pentagram’s recent 40th anniversary party in New York, partner Emily Oberman and her team assembled a montage of classic movie moments from the past four decades of Academy Award winners for Best Picture. The designers looked at hundreds of sequences from all 40 films, from “The Godfather” to “The Artist,” and edited together 40 cheers, 40 kisses, 40 dance moves, 40 ka-booms, and more. The clips were projected during our party, where they helped inspire many new moments, all of them celebratory. Here’s to another 40!
Project Team: Emily Oberman, partner-in-charge and lead designer; Jonathan Correira, designer; Laura Tomaselli, editor; Graham Holly, animator; Lucea Spinelli, project coordinator.
For the last decade, Pentagram’s William Russell has worked with Alexander McQueen on their stores and interiors around the world. In this video, Russell tells his story working with Lee and the brand, sharing his favourite moments, the challenges and what he learned along the way.