The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.
Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.
Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.
In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.
“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”
Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
Construction on New York’s Cathedral Church of Saint John the Divine first started in 1892, when ring tones were pealing bells and messaging involved printed handbills. Work on the uncompleted building continues, but the Cathedral has put the finishing touches on a new website that helps it spread the good word to a 21st century congregation. Designed by Pentagram’s Michael Bierut and team, the site integrates the new identity Bierut has created for the institution, most recently implemented on signage for the Cathedral grounds.
With its broad range of programs, the Cathedral is a community and cultural institution as much as a place of worship, and serves a large constituency that goes well beyond its home neighborhood of Morningside Heights. The designers worked closely with the Cathedral to structure the website’s content and establish clear, simple appearance standards to meet the needs of its wide audience. Bandwidth Productions led the site’s technical implementation. The site also has responsive functions to work specifically for iPad and iPhone, extending the reach of the world’s largest cathedral to more ethereal mobile applications.
Cass Art was keen to develop an online retail platform to increase reach, visibility and sales. The main aim was to create a website that not only sold products but also demonstrated Cass Art’s specialty knowledge in the artist supplier arena. A key part of the brief was make sure that the Cass Art experience customers received in-store was translated to an online platform and that this retained all brand elements previously developed by Hyland and fellow Pentagram partner, William Russell.
Dimitris Daskalopoulos is a patron of the Tate, a Trustee of the Guggenheim and has been collecting art for over 20 years, amassing an impressive collection of more than 400 works by over 200 artists.
Marina Willer was asked to name and create identities for both Daskalopoulos’ art collection as well as his newly launched Foundation, a non-profit platform that aims to promote and encourage the education in the arts in Greece.
Tonight Yale University will present the inaugural Donald Windham—Sandy M. Campbell Literature Prizes, a major new literary award that honors outstanding achievement in the fields of fiction, non-fiction and drama. Endowed by the estate of the writer Donald Windham and his companion Sandy M. Campbell, the prizes will award nine winners with $150,000 each, one of the largest literary prizes in the world. The awards are administered by the Yale Beinecke Rare Book and Manuscript Library, which houses the Donald Windham and Sandy M. Campbell Collections, and tonight’s ceremony also kicks off the first Windham Campbell Festival, a four-day public event at Yale that will include master classes, talks, readings and signings.
Pentagram’s Michael Bierut and team have created an identity for the prizes based around the elegant graphic motif of brackets. Appearing in various forms, the brackets are familiar symbols of language and also convey diversity and inclusion, important elements of the awards. The designers worked on the project with Michael Kelleher, the founding director of the Windham-Campbell program.
Platform is a new non-profit organization with the important mission to increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women. African-Americans and Latinos make up nearly 30 percent of the total U.S. population, and women represent more than half, yet these groups remain greatly underrepresented in the thriving innovation economy. Through its website and series of conferences, Platform seeks to establish a “platform” for increased visibility and access to current leaders and role models to help influence and inspire the next generation of innovators, inventors and entrepreneurs.
Pentagram’s Eddie Opara and team have designed the identity and website for the organization, as well as the graphics for the first Platform Summit, recently held at the MIT Media Lab. Platform has been conceived as a movement, not just a conference—think TED—and the identity and website have been designed as flexible elements that will adapt and grow with the organization.