Quick Link: I Give an X Campaign Featured on Quartz
Quick Link: I Give an X Featured in The Guardian
Only 65% of people voted in the last UK election, with a majority of non-voters being young people. In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.
The result is I Give An X, a non-partisan, online campaign that asks people to visit the I Give An X website, pick an X to download and share as their profile picture on Facebook, Twitter or Instagram with #igiveanx. By living in social media, I Give An X has a relevance to younger voters and, by allowing them to wear a virtual badge of pride, the campaign can influence their social circles as well.
Quick Link: It’s Nice That Features ‘I Give an X’
Emily Oberman has designed a new identity for Bike New York, a non-profit organization that promotes cycling throughout the city.
Spring has finally sprung, and New Yorkers are hopping on their bikes to greet the beautiful weather. Just in time for the cycling season, Pentagram’s Emily Oberman and her team have rolled out a bold new identity for Bike New York, the city’s leading proponent of biking as a practical, sustainable, and healthy means of transportation and recreation. Along with the identity, the update includes a redesign of the Bike New York website, cycling guides and other collateral, and looks ahead to the organization’s biggest events, the TD Five Boro Bike Tour and Bike Expo New York, scheduled for May 1-3.
With a growing network of over 900 miles of bike lanes and the recent launch of the Citi Bike bike-share program, cycling in New York is more popular than ever. Over the past year and a half, Oberman and her team have been working with Bike New York on elements of its brand identity and messaging, with the goal of helping the non-profit organization better engage and connect with all of New York’s riders. While creating the new identity, the team designed the promotional campaigns for last year’s Tour and Expo, which previewed the new look.
Apex for Youth is a non-profit organization that has provides mentoring and educational programs for disadvantaged Asian and immigrant youth in New York City. Apex’s network of volunteers is made up of working professionals who provide support in academics, social skills, and community engagement for elementary through high school students. Many of the mentees are are first-generation college students, and are encouraged to become volunteers after graduating high school, helping to extend the outreach cycle of the Apex program. Apex for Youth also holds its annual Inspiration Awards Gala, celebrating exceptional students and outstanding members of New York City’s Asian community.
Pentagram’s Natasha Jen and her team have designed a new identity for Apex that reflects the organization’s influential mission. The logo design is inspired by the tangram, a traditional Chinese dissection puzzle in which seven flat, geometric shapes are arranged to form familiar objects. The new Apex logo makes use of these shapes by forming an apple, symbolic of the organization’s educational mission and alluding to New York City’s most well-known moniker.
Café Royal is an iconic London venue that has been a meeting and eating place for the avante garde for over a century. This year, it has reopened its doors as a luxury five-star hotel and private members club.
John Rushworth has developed the identity and collateral for the reimagined Café Royal, which takes into account its distinct history, as well as its contemporary renovation by architect, David Chipperfield.
Call for submissions for the inaugural edition of World Wide Storefront, a new exhibition presented by the Storefront for Art and Architecture.
World Wide Storefront is a new exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe. Conceived as a kind of dispersed, deconstructed architectural survey—a grassroots alternative to large, established shows like the Venice Architecture Biennale—the exhibition aims to uncover, produce and discuss projects on a global scale from local points of view, and is designed to be primarily experienced through a portal website at wwstorefront.org.
Pentagram’s Natasha Jen and her team have created a dynamic identity for the exhibition that reflects its DIY spirit. The graphics are built around a grid motif inspired by maps, as well as the idea that a screen is essentially a grid of pixels. The rigid black-and-white framework holds a riotous mix of content—photographs, drawings, infographics, maps, typography, icons and more—giving the program an open, street-like feel. The identity has been extended to the WWSf website, as well as the exhibition’s eleventh site, the Storefront gallery in New York.
Jen also recently collaborated with Storefront on the identity and graphics for OfficeUS, the U.S. Pavilion at the 2014 Venice Architecture Biennale, and the design of the new Manifesto Series of books.