Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
Construction on New York’s Cathedral Church of Saint John the Divine first started in 1892, when ring tones were pealing bells and messaging involved printed handbills. Work on the uncompleted building continues, but the Cathedral has put the finishing touches on a new website that helps it spread the good word to a 21st century congregation. Designed by Pentagram’s Michael Bierut and team, the site integrates the new identity Bierut has created for the institution, most recently implemented on signage for the Cathedral grounds.
With its broad range of programs, the Cathedral is a community and cultural institution as much as a place of worship, and serves a large constituency that goes well beyond its home neighborhood of Morningside Heights. The designers worked closely with the Cathedral to structure the website’s content and establish clear, simple appearance standards to meet the needs of its wide audience. Bandwidth Productions led the site’s technical implementation. The site also has responsive functions to work specifically for iPad and iPhone, extending the reach of the world’s largest cathedral to more ethereal mobile applications.
Cass Art was keen to develop an online retail platform to increase reach, visibility and sales. The main aim was to create a website that not only sold products but also demonstrated Cass Art’s specialty knowledge in the artist supplier arena. A key part of the brief was make sure that the Cass Art experience customers received in-store was translated to an online platform and that this retained all brand elements previously developed by Hyland and fellow Pentagram partner, William Russell.
Dimitris Daskalopoulos is a patron of the Tate, a Trustee of the Guggenheim and has been collecting art for over 20 years, amassing an impressive collection of more than 400 works by over 200 artists.
Marina Willer was asked to name and create identities for both Daskalopoulos’ art collection as well as his newly launched Foundation, a non-profit platform that aims to promote and encourage the education in the arts in Greece.
Tonight Yale University will present the inaugural Donald Windham—Sandy M. Campbell Literature Prizes, a major new literary award that honors outstanding achievement in the fields of fiction, non-fiction and drama. Endowed by the estate of the writer Donald Windham and his companion Sandy M. Campbell, the prizes will award nine winners with $150,000 each, one of the largest literary prizes in the world. The awards are administered by the Yale Beinecke Rare Book and Manuscript Library, which houses the Donald Windham and Sandy M. Campbell Collections, and tonight’s ceremony also kicks off the first Windham Campbell Festival, a four-day public event at Yale that will include master classes, talks, readings and signings.
Pentagram’s Michael Bierut and team have created an identity for the prizes based around the elegant graphic motif of brackets. Appearing in various forms, the brackets are familiar symbols of language and also convey diversity and inclusion, important elements of the awards. The designers worked on the project with Michael Kelleher, the founding director of the Windham-Campbell program.
Platform is a new non-profit organization with the important mission to increase the interest and participation of underrepresented groups in the fields of technology and entrepreneurship, with a particular focus on African-Americans, Latinos and women. African-Americans and Latinos make up nearly 30 percent of the total U.S. population, and women represent more than half, yet these groups remain greatly underrepresented in the thriving innovation economy. Through its website and series of conferences, Platform seeks to establish a “platform” for increased visibility and access to current leaders and role models to help influence and inspire the next generation of innovators, inventors and entrepreneurs.
Pentagram’s Eddie Opara and team have designed the identity and website for the organization, as well as the graphics for the first Platform Summit, recently held at the MIT Media Lab. Platform has been conceived as a movement, not just a conference—think TED—and the identity and website have been designed as flexible elements that will adapt and grow with the organization.
New York’s luxury real estate market continues to boom with no signs of slowing. If you seek proof, look no further than the residential condominiums at 150 Charles Street, a project which is completely sold out despite still being under construction. Pentagram’s Michael Bierut and his team worked with the project’s developer, the Witkoff Group, and marketing agents Douglas Elliman to create the 150 Charles’s brand identity and marketing materials.
Located in the Far West Village, 150 Charles combines the historic charm of the neighborhood with state-of-the-art architecture. The identity and marketing for the project were designed to support this image of understated elegance.
Harry Pearce and his team have designed the logo for a new YouTube channel, Human Rights, a collaboration between WITNESS, a human rights organisation and Storyful, a content verifier. The Human Rights channel features user-generated content, curated by WITNESS showing some of the most effecting footage from around the world.
Pearce and his team also created the above ident to be used at the beginning of every video that is uploaded to the channel. Because all footage uploaded is user-generated, the purpose of the ident is to give all the disparate footage unity, context and an identity.
Launched by Mayor Michael R. Bloomberg in 2009 to spotlight New York as a global hub for technology and creativity, NYC BigApps is an annual competition that invites software developers and members of the public to create web or mobile applications that address major issues facing New York City residents, using official city data made accessible through the NYC Open Data initiative. The competition is co-sponsored by the NYC Economic Development Corporation and the NYC Department of Information Technology and Telecommunications, and is powered by CollabFinder, an online platform that allows users to post project ideas and team up to build apps. In its first three editions, BigApps has helped create nearly 240 useful apps, including WayFinder NYC, Taxihack, Sportaneous, and Parking Finder.
Pentagram’s Michael Bierut and Jesse Reed have designed a new identity for BigApps, introduced with this year’s competition. The name “BigApps” is a play on “Big Apple,” and the new identity suggests the form and colors of an apple, as well as a pie chart, emphasizing the competition’s roots in information.