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New Work: Café Royal

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Café Royal is an iconic London venue that has been a meeting and eating place for the avante garde for over a century. This year, it has reopened its doors as a luxury five-star hotel and private members club.

John Rushworth has developed the identity and collateral for the reimagined Café Royal, which takes into account its distinct history, as well as its contemporary renovation by architect, David Chipperfield.

New Work: ‘World Wide Storefront’

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Call for submissions for the inaugural edition of World Wide Storefront, a new exhibition presented by the Storefront for Art and Architecture.

World Wide Storefront is a new exhibition presented by the Storefront for Art and Architecture that features 10 experimental cultural works located around the globe. Conceived as a kind of dispersed, deconstructed architectural survey—a grassroots alternative to large, established shows like the Venice Architecture Biennale—the exhibition aims to uncover, produce and discuss projects on a global scale from local points of view, and is designed to be primarily experienced through a portal website at wwstorefront.org.

Pentagram’s Natasha Jen and her team have created a dynamic identity for the exhibition that reflects its DIY spirit. The graphics are built around a grid motif inspired by maps, as well as the idea that a screen is essentially a grid of pixels. The rigid black-and-white framework holds a riotous mix of content—photographs, drawings, infographics, maps, typography, icons and more—giving the program an open, street-like feel. The identity has been extended to the WWSf website, as well as the exhibition’s eleventh site, the Storefront gallery in New York.

Jen also recently collaborated with Storefront on the identity and graphics for OfficeUS, the U.S. Pavilion at the 2014 Venice Architecture Biennale, and the design of the new Manifesto Series of books.

New Work: Rainbow Room

A New York destination unlike any other, the Rainbow Room is the jewel in the crown of Rockefeller Center, the Art Deco masterpiece at the heart of midtown Manhattan. Located on the 65th floor of 30 Rock, the dining and entertainment space is in a glittering landmarked room with breathtaking 360-degree views of the New York skyline and beyond. The iconic venue reopened last week after a major renovation that reimagines the space with contemporary design. As part of the reopening, Pentagram’s Michael Gericke and his team have created an elegant new identity for the Rainbow Room that celebrates and pays tribute to its extraordinary style and spectacular vistas.

“The room, the views and the city below are grand, panoramic and timeless – so it was inevitable they are echoed in the identity,” said Gericke of the wordmark. The designers carefully considered the relationship of the Rainbow Room’s graphic program to Rockefeller Center’s iconic architecture and signature typography.

New Work: Index Ventures

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For almost twenty years, Index Ventures has been helping to shape how we see and interact with the world. As Europe’s leading venture capital firm, they have collaborated with iconic digital companies like asos, Dropbox, Skype and Soundcloud.

To reflect their unique approach to investment, Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm.

New Work: Blopboard

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Infographics are a dynamic way to visualize data, stats and other figures, and are especially effective at showing opinions—presenting graphic snapshots of what people are thinking and feeling, that help to shape how we view the world. Blopboard is an innovative new social network that enables users to ask questions, share opinions, and visualize how opinions and attitudes change over time. The platform uses the power of infographics to share what people are thinking—in real time, as they think it.

Pentagram’s Eddie Opara and his team have designed and developed Blopboard as a visually and socially engaging community that invites anyone to share their ideas and opinions, with data aggregated in thought-provoking charts and diagrams that can be customized by users. The designers worked closely with Blopboard co-founder Amy Kaufman to create the structure and functionality of the platform, which is available as both a website and mobile app.

New Work: Taiwan Pavilion at the Venice Architecture Biennale

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Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.

New Work: GLUCK+

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The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.

New Work: Great Eastern Energy

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Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.

Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.

A Canvas in the Cosmos

Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.

In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.

“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”

From Olive Green to Black and White

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Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.