A New York destination unlike any other, the Rainbow Room is the jewel in the crown of Rockefeller Center, the Art Deco masterpiece at the heart of midtown Manhattan. Located on the 65th floor of 30 Rock, the dining and entertainment space is in a glittering landmarked room with breathtaking 360-degree views of the New York skyline and beyond. The iconic venue reopened last week after a major renovation that reimagines the space with contemporary design. As part of the reopening, Pentagram’s Michael Gericke and his team have created an elegant new identity for the Rainbow Room that celebrates and pays tribute to its extraordinary style and spectacular vistas.
“The room, the views and the city below are grand, panoramic and timeless – so it was inevitable they are echoed in the identity,” said Gericke of the wordmark. The designers carefully considered the relationship of the Rainbow Room’s graphic program to Rockefeller Center’s iconic architecture and signature typography.
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For almost twenty years, Index Ventures has been helping to shape how we see and interact with the world. As Europe’s leading venture capital firm, they have collaborated with iconic digital companies like asos, Dropbox, Skype and Soundcloud.
To reflect their unique approach to investment, Pentagram’s John Rushworth and Eddie Opera have created a new identity and website for the firm.
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Infographics are a dynamic way to visualize data, stats and other figures, and are especially effective at showing opinions—presenting graphic snapshots of what people are thinking and feeling, that help to shape how we view the world. Blopboard is an innovative new social network that enables users to ask questions, share opinions, and visualize how opinions and attitudes change over time. The platform uses the power of infographics to share what people are thinking—in real time, as they think it.
Pentagram’s Eddie Opara and his team have designed and developed Blopboard as a visually and socially engaging community that invites anyone to share their ideas and opinions, with data aggregated in thought-provoking charts and diagrams that can be customized by users. The designers worked closely with Blopboard co-founder Amy Kaufman to create the structure and functionality of the platform, which is available as both a website and mobile app.
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Domesticity is perhaps one of the most fundamental beginnings of architecture—realized as bedrooms, dining rooms, bathrooms, dressing rooms, etc.—each devoted to a programmatic specificity. The Taiwan Pavilion at the 2014 Venice Architecture Biennale explores the idea of private domesticity inverted as public space in the exhibition Township of Domestic Parts: Made in Taiwan. Curated and designed by the noted architect Jimenez Lai, the pavilion is a collection of nine small houses, each embodying one domestic program. Pentagram’s Natasha Jen and her team have designed an identity for the exhibition that showcases the theme in a lively mix of colorful graphics and custom typography, both in English and Chinese.
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The innovative New York based architecture firm GLUCK+ is a pioneer of Architect Led Design Build (ALDB), an integrated strategy that makes architects responsible for all aspects of the architectural process, from conception to construction. An alternative to the traditional design-bid-build process, ALDB puts the same people in charge of an entire project, resulting in better quality and cost of the finished building. Pentagram’s Eddie Opara and his team have collaborated with GLUCK+ on a comprehensive rebranding that highlights the firm’s multi-disciplinary approach in the new GLUCK+ name and identity, as well as a dynamic new website.
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Great Eastern Energy is one of the largest alternative suppliers of natural gas and electricity in New York, New Jersey and Massachusetts. Founded at the start of energy deregulation in 1996, GEE is an Energy Service Company (ESCO), or third-party energy retailer, that offers consumers the opportunity to choose who supplies their energy and helps them create more cost-efficient plans, then coordinates with local utility companies like Con Edison or National Grid for delivery of the energy to homes and businesses.
Pentagram’s Natasha Jen and team have designed a new identity for GEE that positions the company as a unique and innovative energy provider. Modern, friendly and accessible, the identity is part of a comprehensive program of graphics we created for GEE that helps educate consumers about energy and design their own solutions to save energy. Since the launch of the identity this winter, the number of consumers who have made the switch to GEE has increased by an extraordinary 500 percent.
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Pentagram’s Naresh Ramchandani and Marina Willer have lent their support to help create a prototype for SKYPAD – an intergalactic web app for WWF’s Earth Hour, the world’s largest switch-off event.
In collaboration with Google Labs and Grumpy Sailor, Naresh Ramchandani and his team conceptualised and named a fun, engaging, shareable concept to raise awareness for the event.
“We wanted to create a kind of galactic creative Avaaz,” says Naresh Ramchandani. “We wanted to create a canvas on which people could express, in constellation form, their support for Earth Hour and the Earth in general.”
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Founded by Thomas Lommel, an extraordinary man who was once a German army athlete and now speaks with olive trees, Oliveda is a cosmetics company that uses age-old mediterranean recipes to offer high quality natural products. As the company has grown and acquired other brands including Bio Revital AG, Oliveda has ambitions to expand into 20 new countries and was looking for a complete relaunch of the brand. Pentagram’s Justus Oehler was approached to design the logo, packaging, website and communication materials.
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Construction on New York’s Cathedral Church of Saint John the Divine first started in 1892, when ring tones were pealing bells and messaging involved printed handbills. Work on the uncompleted building continues, but the Cathedral has put the finishing touches on a new website that helps it spread the good word to a 21st century congregation. Designed by Pentagram’s Michael Bierut and team, the site integrates the new identity Bierut has created for the institution, most recently implemented on signage for the Cathedral grounds.
With its broad range of programs, the Cathedral is a community and cultural institution as much as a place of worship, and serves a large constituency that goes well beyond its home neighborhood of Morningside Heights. The designers worked closely with the Cathedral to structure the website’s content and establish clear, simple appearance standards to meet the needs of its wide audience. Bandwidth Productions led the site’s technical implementation. The site also has responsive functions to work specifically for iPad and iPhone, extending the reach of the world’s largest cathedral to more ethereal mobile applications.
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In a collaboration between Pentagram, Cass Art and Blubolt, Angus Hyland and his team designed Cass Art’s new e-commerce platform.
Cass Art was keen to develop an online retail platform to increase reach, visibility and sales. The main aim was to create a website that not only sold products but also demonstrated Cass Art’s specialty knowledge in the artist supplier arena. A key part of the brief was make sure that the Cass Art experience customers received in-store was translated to an online platform and that this retained all brand elements previously developed by Hyland and fellow Pentagram partner, William Russell.
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